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ONON
Upturn stock ratingUpturn stock rating

On Holding Ltd (ONON)

Upturn stock ratingUpturn stock rating
$42.7
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

04/01/2025: ONON (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

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Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit -39.32%
Avg. Invested days 36
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 04/01/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 14.30B USD
Price to earnings Ratio 52.92
1Y Target Price 64.06
Price to earnings Ratio 52.92
1Y Target Price 64.06
Volume (30-day avg) 4980571
Beta 2.35
52 Weeks Range 29.84 - 64.05
Updated Date 04/1/2025
52 Weeks Range 29.84 - 64.05
Updated Date 04/1/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.83

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-03-04
When Before Market
Estimate 0.1795
Actual 0.33

Profitability

Profit Margin 10.45%
Operating Margin (TTM) 8.66%

Management Effectiveness

Return on Assets (TTM) 6.64%
Return on Equity (TTM) 19.65%

Valuation

Trailing PE 52.92
Forward PE 36.63
Enterprise Value 13508782454
Price to Sales(TTM) 6.17
Enterprise Value 13508782454
Price to Sales(TTM) 6.17
Enterprise Value to Revenue 5.16
Enterprise Value to EBITDA 29.93
Shares Outstanding 289296000
Shares Floating 222057152
Shares Outstanding 289296000
Shares Floating 222057152
Percent Insiders 22.87
Percent Institutions 61.46

Analyst Ratings

Rating 4.48
Target Price 60.18
Buy 8
Strong Buy 16
Buy 8
Strong Buy 16
Hold 3
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

On Holding Ltd

stock logo

Company Overview

History and Background

On Holding Ltd, founded in Switzerland in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, revolutionized running shoes with its CloudTec technology. Initially focused on performance running, On expanded into lifestyle and outdoor apparel, achieving global recognition and an IPO in 2021.

Core Business Areas

  • Footwear: Designs, develops, and sells high-performance running shoes, trail running shoes, and other footwear for athletic and lifestyle purposes. Footwear remains the dominant revenue driver.
  • Apparel: Offers a range of performance apparel, including running shorts, t-shirts, jackets, and other activewear. Apparel sales contribute a growing percentage of overall revenue.
  • Accessories: Sells accessories like socks, bags, and hats to complement its footwear and apparel offerings.

Leadership and Structure

The company is led by co-CEOs Marc Maurer and Martin Hoffmann. The organizational structure includes departments for product development, marketing, sales, operations, and finance. The board of directors provides strategic oversight.

Top Products and Market Share

Key Offerings

  • Cloudmonster: A max-cushioned road running shoe designed for everyday training and long distances. Competitors include Hoka Bondi, New Balance Fresh Foam More, and Brooks Glycerin. No specific market share data available, but it's a best-selling model.
  • Cloudnova: A lifestyle-focused sneaker combining performance technology with a modern design. Competitors include Adidas Ultraboost, Nike React, and ASICS GEL-Kayano. No specific market share data available.
  • Cloudflow: Performance running shoe designed for speed and racing. Competitors include Saucony Kinvara and Brooks Hyperion Tempo.

Market Dynamics

Industry Overview

The athletic footwear and apparel market is experiencing growth driven by increasing health consciousness, participation in sports and fitness activities, and demand for comfortable and stylish activewear.

Positioning

On Holding Ltd is positioned as a premium brand offering innovative technology and design in the performance running and lifestyle segments. Their competitive advantage lies in their patented CloudTec technology and distinctive aesthetic.

Total Addressable Market (TAM)

The global athletic footwear and apparel market is estimated at over $400 billion. On Holding Ltd is positioned to capture a share of this market through continued innovation, brand building, and expansion into new geographies.

Upturn SWOT Analysis

Strengths

  • Innovative CloudTec technology
  • Strong brand reputation
  • Premium pricing strategy
  • Growing global presence
  • Direct-to-consumer (DTC) channel

Weaknesses

  • Higher price point compared to some competitors
  • Limited product line compared to larger brands
  • Reliance on third-party manufacturing
  • Vulnerability to supply chain disruptions

Opportunities

  • Expanding into new product categories (e.g., outdoor gear)
  • Increasing brand awareness through marketing and partnerships
  • Growing the DTC channel
  • Entering new geographic markets
  • Leveraging sustainability initiatives

Threats

  • Intense competition from established brands
  • Changing consumer preferences
  • Economic downturns
  • Supply chain disruptions
  • Fluctuations in currency exchange rates

Competitors and Market Share

Key Competitors

  • NKE
  • ADDYY
  • UA
  • LULU

Competitive Landscape

On Holding Ltd competes with large established brands like Nike and Adidas, as well as specialized running shoe companies. On's competitive advantage lies in its innovative technology and distinctive design. It competes heavily on premium pricing and DTC channels.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: On Holding Ltd has experienced significant revenue growth since its founding, driven by increasing brand awareness and product adoption.

Future Projections: Analysts predict continued revenue growth in the coming years, fueled by international expansion and new product launches.

Recent Initiatives: Recent initiatives include expanding into new markets, launching new product lines (e.g., apparel), and investing in marketing and brand building.

Summary

On Holding Ltd demonstrates strong growth potential with innovative technology, a strong brand, and increasing revenues. While facing stiff competition and premium pricing challenges, strategic international expansion and product diversification offer opportunities for future success. On's vulnerability to supply chain issues, as well as economic downturns, are areas for consideration. Overall, the company is strategically placed for further expansion if it can navigate the economic climate and competitive landscape.

Similar Companies

  • NKE
  • ADDYY
  • UA
  • DECK

Sources and Disclaimers

Data Sources:

  • Company SEC Filings
  • Analyst Reports
  • Industry Reports
  • Company Website

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It should not be considered investment advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About On Holding Ltd

Exchange NYSE
Headquaters -
IPO Launch date 2021-09-15
Co-CEO & CFO Mr. Martin Hoffmann
Sector Consumer Cyclical
Industry Footwear & Accessories
Full time employees 3254
Full time employees 3254

On Holding AG engages in the development and distribution of sports products worldwide. The company offers athletic footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities, and tennis. It offers its products through independent retailers and distributors, online, and stores. The company was founded in 2010 and is headquartered in Zurich, Switzerland.

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