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Upturn AI SWOT - About
LFVN 
Lifevantage Corporation (LFVN)
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Upturn Advisory Summary
04/01/2025: LFVN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit 13.02% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 201.45M USD | Price to earnings Ratio 28.16 | 1Y Target Price 32.5 |
Price to earnings Ratio 28.16 | 1Y Target Price 32.5 | ||
Volume (30-day avg) 187571 | Beta 0.77 | 52 Weeks Range 5.17 - 27.32 | Updated Date 04/2/2025 |
52 Weeks Range 5.17 - 27.32 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 1.01% | Basic EPS (TTM) 0.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.46% | Operating Margin (TTM) 5.06% |
Management Effectiveness
Return on Assets (TTM) 10.33% | Return on Equity (TTM) 25.67% |
Valuation
Trailing PE 28.16 | Forward PE - | Enterprise Value 189358726 | Price to Sales(TTM) 0.95 |
Enterprise Value 189358726 | Price to Sales(TTM) 0.95 | ||
Enterprise Value to Revenue 0.89 | Enterprise Value to EBITDA 13.39 | Shares Outstanding 12551300 | Shares Floating 8596749 |
Shares Outstanding 12551300 | Shares Floating 8596749 | ||
Percent Insiders 15.8 | Percent Institutions 40.48 |
Analyst Ratings
Rating 5 | Target Price 30 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Lifevantage Corporation
Company Overview
History and Background
Lifevantage Corporation was founded in 2003 as ProTandim Sciences, later changing its name. Initially a retail company, it transitioned to a network marketing model in 2009. Their flagship product, Protandim, is a dietary supplement.
Core Business Areas
- Nutrigenomics: Focuses on dietary supplements designed to combat oxidative stress and cellular aging through activating the body's own survival genes.
- Skin Care: Offers a range of skin care products designed to improve skin health and appearance.
- Weight Management: Provides products aimed at assisting in weight loss and maintenance through dietary supplements and related products.
Leadership and Structure
LifeVantage is led by CEO Steve Fife. The company utilizes a network marketing distribution model with independent distributors.
Top Products and Market Share
Key Offerings
- Protandim Nrf2 Synergizer: LifeVantage's flagship product, Protandim Nrf2 Synergizer, is a dietary supplement aimed at reducing oxidative stress. Competitors include other antioxidant supplements like those from NOW Foods and Solgar, and other nutrigenomic supplements. Market share is difficult to precisely quantify due to the fragmented supplement market, but Protandim is a key revenue driver for LifeVantage.
- PhysIQ: A weight management system that includes dietary supplements and lifestyle recommendations. Competitors include Weight Watchers, Nutrisystem, and Herbalife. Specific market share data is unavailable but contributes to the overall weight management segment revenues.
- TrueScience Skin Care: A line of skin care products designed to improve skin health. Competitors include Estee Lauder, L'Oreal, and Neutrogena. Specific market share is not readily available.
Market Dynamics
Industry Overview
The dietary supplement and skin care industries are large and competitive, experiencing continued growth driven by increasing consumer awareness of health and wellness.
Positioning
Lifevantage differentiates itself through a nutrigenomics approach, focusing on supplements that activate the body's own antioxidant and cellular defense systems. It uses a direct selling distribution model.
Total Addressable Market (TAM)
The global dietary supplements market is projected to reach hundreds of billions of dollars, and the skincare market is also substantial. LifeVantage captures a relatively small portion, but its nutrigenomics focus provides a niche opportunity for growth. The precise TAM changes year to year based on market growth factors. The Weight Management TAM is also in the billions, but very fragmented.
Upturn SWOT Analysis
Strengths
- Proprietary nutrigenomics technology
- Established network marketing distribution system
- Strong brand awareness within its distributor network
Weaknesses
- Reliance on distributor network for sales
- Potential for regulatory scrutiny regarding supplement claims
- High distributor turnover
Opportunities
- Expansion into new international markets
- Development of new products targeting specific health concerns
- Increased consumer awareness of nutrigenomics
Threats
- Intense competition in the supplement and skincare industries
- Changes in regulations governing dietary supplements
- Negative publicity or distributor misconduct
Competitors and Market Share
Key Competitors
- HLF
- NUS
- USNA
Competitive Landscape
LifeVantage competes with larger, more established companies in the dietary supplement and skincare industries. Its competitive advantage lies in its proprietary nutrigenomics technology and direct selling model, but it faces challenges related to distributor management and regulatory compliance.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been variable, with periods of rapid expansion followed by slower growth or contraction. Growth is tied heavily to distributor recruitment and retention.
Future Projections: Future growth depends on successful product innovation, international expansion, and effective management of the distributor network. Analyst estimates are subject to change.
Recent Initiatives: Recent initiatives may include new product launches, expansion into new geographic markets, and changes to the distributor compensation plan.
Summary
LifeVantage Corporation is a smaller player in the dietary supplement and skincare markets, utilizing a direct selling model and proprietary nutrigenomics technology. Its strengths lie in its unique product offerings and distributor network, but it faces challenges related to competition, regulation, and distributor management. The company's future success depends on innovation, international expansion, and effective management of its distribution network. Investors should monitor these key areas to assess the company's long-term potential.
Similar Companies
HLF
Herbalife Nutrition Ltd
HLF
Herbalife Nutrition Ltd
NUS
Nu Skin Enterprises Inc
NUS
Nu Skin Enterprises Inc
USNA
USANA Health Sciences Inc
USNA
USANA Health Sciences Inc
Sources and Disclaimers
Data Sources:
- Lifevantage Investor Relations
- Company SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market Share estimates are based on available public information and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lifevantage Corporation
Exchange NASDAQ | Headquaters Lehi, UT, United States | ||
IPO Launch date 2004-10-05 | President, CEO & Director Mr. Steven R. Fife CPA | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 222 | Website https://www.lifevantage.com |
Full time employees 222 | Website https://www.lifevantage.com | ||
LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, and skin and hair care products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 fatty acids, Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; LifeVantage Daily Wellness, a dietary supplement designed to strengthen immune health; LifeVantage Rise AM & Reset PM System that provides the body with the right nutrients; LifeVantage D3+, a dietary supplement that provides vitamin D3, vitamin K2, magnesium, calcium, and other trace minerals to support a balanced immune system, strong bones, and cardiovascular health; PhysIQ Fat Burn to support weight management; PhysIQ Prebiotic is a dietary supplement designed to support the good bacteria in the gut and a healthy microbiome; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. The company also provides anti-aging skin care products, including liquid collagen, facial cleansers, eye cream, moisturizing cream, sunscreen, perfecting lotions, hand creams, as well as hair care products, such as invigorating shampoos, nourishing conditioners, and scalp serums under the TrueScience brand name. It sells its products through its website and network of independent consultants in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, Singapore, and the Philippines. The company also launch Evolve Compensation Plan and other LV360 initiatives into the Philippines, Taiwan, Hong Kong, and Singapore. The company is based in L
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