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Lifetime Brands Inc (LCUT)



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Upturn Advisory Summary
04/01/2025: LCUT (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -54.21% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 107.93M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) 52586 | Beta 1.34 | 52 Weeks Range 4.70 - 11.46 | Updated Date 04/1/2025 |
52 Weeks Range 4.70 - 11.46 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 3.44% | Basic EPS (TTM) -0.71 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-10 | When Before Market | Estimate 0.43 | Actual 0.55 |
Profitability
Profit Margin -2.22% | Operating Margin (TTM) 8.14% |
Management Effectiveness
Return on Assets (TTM) 2.8% | Return on Equity (TTM) -6.58% |
Valuation
Trailing PE - | Forward PE 8.33 | Enterprise Value 355422220 | Price to Sales(TTM) 0.16 |
Enterprise Value 355422220 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA 10.22 | Shares Outstanding 22162900 | Shares Floating 11804614 |
Shares Outstanding 22162900 | Shares Floating 11804614 | ||
Percent Insiders 15.88 | Percent Institutions 73.9 |
Analyst Ratings
Rating 5 | Target Price 10.5 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Lifetime Brands Inc

Company Overview
History and Background
Lifetime Brands Inc. was founded in 1934 as a housewares distributor. It has grown through acquisitions and organic growth, becoming a leading designer, developer, and marketer of branded consumer products used in the home.
Core Business Areas
- Kitchenware: Includes cookware, bakeware, cutlery, and kitchen tools & gadgets.
- Tabletop: Includes dinnerware, glassware, and flatware.
- Home Solutions: Includes home decor, storage, and organization products.
Leadership and Structure
Robert B. Kay is the current CEO. The company operates with a functional organizational structure across its various product categories and brands.
Top Products and Market Share
Key Offerings
- KitchenAid Kitchen Tools & Gadgets: Lifetime Brands is a licensee for KitchenAid kitchen tools and gadgets. While exact market share data is unavailable at this granularity, KitchenAid benefits from strong brand recognition. Competitors include OXO, Cuisinart, and Wilton.
- Revenue: Estimated Kitchen Aid Revenue for Lifetime Brands is around $100 million annually
- Farberware Cookware: Farberware is a recognized cookware brand offering value-priced options. Exact market share is not specified, but it's a significant brand within the cookware segment. Competitors include T-fal, Calphalon, and Rachael Ray.
- Revenue: Estimated Farberware Revenue for Lifetime Brands is around $80 million annually
- Mikasa Dinnerware: Mikasa is a prominent tabletop brand known for quality and design. It competes with Lenox, Wedgwood, and Corelle in the dinnerware market. Exact Market Share is unavailable, but Mikasa remains an important brand within Lifetime's portfolio
- Revenue: Estimated Mikasa Revenue for Lifetime Brands is around $50 million annually
Market Dynamics
Industry Overview
The housewares industry is mature and competitive, driven by consumer spending, housing market trends, and product innovation. E-commerce and omnichannel distribution are increasingly important.
Positioning
Lifetime Brands is a major player in the mid-tier segment of the housewares market, with a focus on branded products and strategic partnerships. Its competitive advantage lies in its diversified product portfolio and strong distribution network.
Total Addressable Market (TAM)
The global housewares market is estimated to be hundreds of billions of dollars. Lifetime Brands, with its focus on specific segments, captures a portion of this market. They are well positioned to increase market share as the home design market changes.
Upturn SWOT Analysis
Strengths
- Strong portfolio of recognized brands
- Extensive distribution network
- Established relationships with major retailers
- Licensing agreements with well-known brands
- Diversified product offerings
Weaknesses
- Susceptible to fluctuations in consumer spending
- Dependence on retail channel partners
- Intense competition in the housewares market
- Potential for product recalls or safety issues
- Limited pricing power due to market competition
Opportunities
- Expansion into new product categories
- Growth in e-commerce and direct-to-consumer sales
- Strategic acquisitions to expand market share
- Increased focus on sustainable and eco-friendly products
- Leveraging data analytics to improve product development and marketing
Threats
- Economic downturns and reduced consumer spending
- Increased competition from private-label brands
- Supply chain disruptions and rising raw material costs
- Changing consumer preferences and trends
- Impact of tariffs and trade policies
Competitors and Market Share
Key Competitors
- OXO (Helen of Troy, HELE)
- Newell Brands (NWL)
- Corelle Brands (private)
Competitive Landscape
Lifetime Brands competes primarily on brand recognition, product quality, and distribution reach. Its diversified portfolio helps it compete effectively against larger, more specialized competitors.
Major Acquisitions
Focus Products Group International
- Year: 2019
- Acquisition Price (USD millions): 100
- Strategic Rationale: Expanded Lifetime Brands' presence in the commercial foodservice market.
Growth Trajectory and Initiatives
Historical Growth: Lifetime Brands has grown through a combination of organic growth and acquisitions. Past performance can be gathered from its reports. (Historical Growth information unavailable without real-time data access).
Future Projections: Analyst estimates for Lifetime Brands Inc.'s future growth are available from financial news outlets. (Future Projections data unavailable without real-time data access).
Recent Initiatives: Recent strategic initiatives include acquisitions, product launches, and expansion into new markets.
Summary
Lifetime Brands operates in a competitive but stable industry, leveraging strong brand recognition and distribution networks. Its diversified product portfolio is key to its market position. However, the company is susceptible to economic fluctuations and intense competition. Strategic initiatives should focus on e-commerce growth and supply chain efficiencies.
Similar Companies
BBWI

Bath & Body Works Inc.


BBWI

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HELE

Helen of Troy Ltd



HELE

Helen of Troy Ltd

NWL

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NWL

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WHR

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WHR

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Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lifetime Brands Inc
Exchange NASDAQ | Headquaters Garden City, NY, United States | ||
IPO Launch date 1991-06-05 | CEO & Director Mr. Robert Bruce Kay | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1180 | Website https://www.lifetimebrands.com |
Full time employees 1180 | Website https://www.lifetimebrands.com |
Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the United States and internationally. The company offers kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. It owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S'well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.
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