
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About


Hasbro Inc (HAS)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: HAS (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -3.79% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.67B USD | Price to earnings Ratio 22.6 | 1Y Target Price 79.09 |
Price to earnings Ratio 22.6 | 1Y Target Price 79.09 | ||
Volume (30-day avg) 2034888 | Beta 0.49 | 52 Weeks Range 51.93 - 71.85 | Updated Date 04/1/2025 |
52 Weeks Range 51.93 - 71.85 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 4.55% | Basic EPS (TTM) 2.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.32% | Operating Margin (TTM) 7.48% |
Management Effectiveness
Return on Assets (TTM) 7.27% | Return on Equity (TTM) 34.72% |
Valuation
Trailing PE 22.6 | Forward PE 14.71 | Enterprise Value 11386375665 | Price to Sales(TTM) 2.1 |
Enterprise Value 11386375665 | Price to Sales(TTM) 2.1 | ||
Enterprise Value to Revenue 2.75 | Enterprise Value to EBITDA 12.93 | Shares Outstanding 139531008 | Shares Floating 131424542 |
Shares Outstanding 139531008 | Shares Floating 131424542 | ||
Percent Insiders 6.07 | Percent Institutions 90.85 |
Analyst Ratings
Rating 4.27 | Target Price 78.09 | Buy 5 | Strong Buy 7 |
Buy 5 | Strong Buy 7 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Hasbro Inc

Company Overview
History and Background
Hasbro, Inc., founded in 1923 as Hassenfeld Brothers, initially focused on textile remnants before transitioning to pencil boxes and school supplies. In the 1940s, they expanded into toys, with Mr. Potato Head launching in 1952. Over the decades, Hasbro acquired major brands like Parker Brothers and Tonka, becoming a leading global toy and game company.
Core Business Areas
- Wizards of the Coast and Digital Gaming: Focuses on trading card games like Magic: The Gathering, digital games, and tabletop role-playing games like Dungeons & Dragons. Revenue from this segment is largely driven by MTG and D&D.
- Toys and Games: Encompasses traditional toys and games, including brands like Transformers, Nerf, My Little Pony, Monopoly, and Play-Doh. This includes licensed products based on popular entertainment franchises.
- Entertainment: Dedicated to developing and producing filmed entertainment and television programming based on Hasbro's brands. Includes film, tv and digital entertainment.
Leadership and Structure
Chris Cocks is the Chief Executive Officer. The company operates with a divisional structure, organized around its core business areas. The Board of Directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Magic: The Gathering: A collectible trading card game with a significant digital presence (Magic: The Gathering Arena). Estimated market share within the trading card game market is around 35-40%. Competitors include Poku00e9mon (Nintendo), Yu-Gi-Oh! (Konami), and One Piece (Bandai).
- Transformers: A toy and entertainment franchise featuring transforming robots. Market share in the action figure category is variable, but it's a leading brand. Competitors include Marvel Legends (Hasbro), Star Wars (Hasbro), and other licensed action figures (Mattel).
- Monopoly: A classic board game with global recognition. Competitors include other real estate-themed board games.
Market Dynamics
Industry Overview
The toy and game industry is characterized by seasonality, evolving consumer preferences, and increasing competition from digital entertainment. The industry is influenced by technological advancements and changing demographics.
Positioning
Hasbro is a major player in the toy and game industry, with a strong portfolio of established brands and a focus on innovation and digital integration. Hasbro has a competitive advantage in its established brands and the diverse products it offers.
Total Addressable Market (TAM)
The global toy and game market is estimated at several hundred billion USD. Hasbro is positioned to capture a significant share of this TAM through its diverse portfolio and global distribution network.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Global Distribution Network
- Diversified Revenue Streams
- Experience in Licensing
- Wizards of the Coast Portfolio (MTG and D&D)
Weaknesses
- Dependence on Licensed Properties
- Seasonality of Sales
- Digital Gaming Underperformance
- Cost Management Issues
Opportunities
- Expansion in Emerging Markets
- Growth in Digital Gaming
- Increased Focus on Sustainability
- Expansion into Metaverse related games and toys
- Exploiting owned IP more effectively
Threats
- Competition from Digital Entertainment
- Changing Consumer Preferences
- Economic Downturns
- Supply Chain Disruptions
- Intellectual Property Infringement
Competitors and Market Share
Key Competitors
- MAT
- JAKK
- NKLAF
Competitive Landscape
Hasbro possesses a competitive advantage through its strong brand recognition and Wizards of the Coast portfolio. However, Mattel has a bigger market share for the entire market. Hasbro needs to make sure they take advantage of the IP's that they own.
Major Acquisitions
Entertainment One (eOne)
- Year: 2019
- Acquisition Price (USD millions): 3800
- Strategic Rationale: Acquired to bolster Hasbro's entertainment production capabilities and provide content for its brands.
Growth Trajectory and Initiatives
Historical Growth: Discuss Hasbro Inc's growth trends over the past years.
Future Projections: Provide projections for Hasbro Inc's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Hasbro Inc.
Summary
Hasbro is a strong player in the toy and game industry thanks to its established brands and the Wizards of the Coast. While it has diversified revenue streams and a global distribution network, it faces increasing competition from digital entertainment and needs to actively address issues such as its digital gaming underperformance and cost management. It should concentrate on how to fully realize value of the IP's they own.
Similar Companies

AMZN

Amazon.com Inc



AMZN

Amazon.com Inc

GOOGL

Alphabet Inc Class A



GOOGL

Alphabet Inc Class A

JAKK

JAKKS Pacific Inc



JAKK

JAKKS Pacific Inc

MAT

Mattel Inc



MAT

Mattel Inc
Sources and Disclaimers
Data Sources:
- Company Reports
- Market Research Reports
- Analyst Estimates
- Industry Publications
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hasbro Inc
Exchange NASDAQ | Headquaters Pawtucket, RI, United States | ||
IPO Launch date 1984-12-18 | CEO & Director Mr. Christian P. Cocks | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 4985 | Website https://shop.hasbro.com/en-in |
Full time employees 4985 | Website https://shop.hasbro.com/en-in |
Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and NERF as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.