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HAS logo HAS
Upturn stock ratingUpturn stock rating
HAS logo

Hasbro Inc (HAS)

Upturn stock ratingUpturn stock rating
$62.14
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
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Upturn Advisory Summary

04/01/2025: HAS (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

AI Based Fundamental Rating

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Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Analysis of Past Performance

Type Stock
Historic Profit -3.79%
Avg. Invested days 46
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 04/01/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 8.67B USD
Price to earnings Ratio 22.6
1Y Target Price 79.09
Price to earnings Ratio 22.6
1Y Target Price 79.09
Volume (30-day avg) 2034888
Beta 0.49
52 Weeks Range 51.93 - 71.85
Updated Date 04/1/2025
52 Weeks Range 51.93 - 71.85
Updated Date 04/1/2025
Dividends yield (FY) 4.55%
Basic EPS (TTM) 2.75

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 9.32%
Operating Margin (TTM) 7.48%

Management Effectiveness

Return on Assets (TTM) 7.27%
Return on Equity (TTM) 34.72%

Valuation

Trailing PE 22.6
Forward PE 14.71
Enterprise Value 11386375665
Price to Sales(TTM) 2.1
Enterprise Value 11386375665
Price to Sales(TTM) 2.1
Enterprise Value to Revenue 2.75
Enterprise Value to EBITDA 12.93
Shares Outstanding 139531008
Shares Floating 131424542
Shares Outstanding 139531008
Shares Floating 131424542
Percent Insiders 6.07
Percent Institutions 90.85

Analyst Ratings

Rating 4.27
Target Price 78.09
Buy 5
Strong Buy 7
Buy 5
Strong Buy 7
Hold 3
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Hasbro Inc

stock logo

Company Overview

overview logo History and Background

Hasbro, Inc., founded in 1923 as Hassenfeld Brothers, initially focused on textile remnants before transitioning to pencil boxes and school supplies. In the 1940s, they expanded into toys, with Mr. Potato Head launching in 1952. Over the decades, Hasbro acquired major brands like Parker Brothers and Tonka, becoming a leading global toy and game company.

business area logo Core Business Areas

  • Wizards of the Coast and Digital Gaming: Focuses on trading card games like Magic: The Gathering, digital games, and tabletop role-playing games like Dungeons & Dragons. Revenue from this segment is largely driven by MTG and D&D.
  • Toys and Games: Encompasses traditional toys and games, including brands like Transformers, Nerf, My Little Pony, Monopoly, and Play-Doh. This includes licensed products based on popular entertainment franchises.
  • Entertainment: Dedicated to developing and producing filmed entertainment and television programming based on Hasbro's brands. Includes film, tv and digital entertainment.

leadership logo Leadership and Structure

Chris Cocks is the Chief Executive Officer. The company operates with a divisional structure, organized around its core business areas. The Board of Directors provides oversight and strategic guidance.

Top Products and Market Share

overview logo Key Offerings

  • Magic: The Gathering: A collectible trading card game with a significant digital presence (Magic: The Gathering Arena). Estimated market share within the trading card game market is around 35-40%. Competitors include Poku00e9mon (Nintendo), Yu-Gi-Oh! (Konami), and One Piece (Bandai).
  • Transformers: A toy and entertainment franchise featuring transforming robots. Market share in the action figure category is variable, but it's a leading brand. Competitors include Marvel Legends (Hasbro), Star Wars (Hasbro), and other licensed action figures (Mattel).
  • Monopoly: A classic board game with global recognition. Competitors include other real estate-themed board games.

Market Dynamics

industry overview logo Industry Overview

The toy and game industry is characterized by seasonality, evolving consumer preferences, and increasing competition from digital entertainment. The industry is influenced by technological advancements and changing demographics.

Positioning

Hasbro is a major player in the toy and game industry, with a strong portfolio of established brands and a focus on innovation and digital integration. Hasbro has a competitive advantage in its established brands and the diverse products it offers.

Total Addressable Market (TAM)

The global toy and game market is estimated at several hundred billion USD. Hasbro is positioned to capture a significant share of this TAM through its diverse portfolio and global distribution network.

Upturn SWOT Analysis

Strengths

  • Strong Brand Portfolio
  • Global Distribution Network
  • Diversified Revenue Streams
  • Experience in Licensing
  • Wizards of the Coast Portfolio (MTG and D&D)

Weaknesses

  • Dependence on Licensed Properties
  • Seasonality of Sales
  • Digital Gaming Underperformance
  • Cost Management Issues

Opportunities

  • Expansion in Emerging Markets
  • Growth in Digital Gaming
  • Increased Focus on Sustainability
  • Expansion into Metaverse related games and toys
  • Exploiting owned IP more effectively

Threats

  • Competition from Digital Entertainment
  • Changing Consumer Preferences
  • Economic Downturns
  • Supply Chain Disruptions
  • Intellectual Property Infringement

Competitors and Market Share

competitor logo Key Competitors

  • MAT
  • JAKK
  • NKLAF

Competitive Landscape

Hasbro possesses a competitive advantage through its strong brand recognition and Wizards of the Coast portfolio. However, Mattel has a bigger market share for the entire market. Hasbro needs to make sure they take advantage of the IP's that they own.

Major Acquisitions

Entertainment One (eOne)

  • Year: 2019
  • Acquisition Price (USD millions): 3800
  • Strategic Rationale: Acquired to bolster Hasbro's entertainment production capabilities and provide content for its brands.

Growth Trajectory and Initiatives

Historical Growth: Discuss Hasbro Inc's growth trends over the past years.

Future Projections: Provide projections for Hasbro Inc's future growth based on analyst estimates.

Recent Initiatives: Highlight recent strategic initiatives undertaken by Hasbro Inc.

Summary

Hasbro is a strong player in the toy and game industry thanks to its established brands and the Wizards of the Coast. While it has diversified revenue streams and a global distribution network, it faces increasing competition from digital entertainment and needs to actively address issues such as its digital gaming underperformance and cost management. It should concentrate on how to fully realize value of the IP's they own.

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MATratingrating

Mattel Inc

$21.48
Mid-Cap Stock
0.23%
Consider higher Upturn Star rating
BUY since 2 days

MATratingrating

Mattel Inc

$21.48
Mid-Cap Stock
BUY since 2 days
0.23%
Consider higher Upturn Star rating

Sources and Disclaimers

Data Sources:

  • Company Reports
  • Market Research Reports
  • Analyst Estimates
  • Industry Publications

Disclaimers:

The data provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Hasbro Inc

Exchange NASDAQ
Headquaters Pawtucket, RI, United States
IPO Launch date 1984-12-18
CEO & Director Mr. Christian P. Cocks
Sector Consumer Cyclical
Industry Leisure
Full time employees 4985
Full time employees 4985

Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and NERF as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

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