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Upturn AI SWOT - About
Locafy Ltd (LCFY)
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Upturn Advisory Summary
04/01/2025: LCFY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -64.95% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 6.40M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 14444 | Beta 1.59 | 52 Weeks Range 2.20 - 10.54 | Updated Date 04/2/2025 |
52 Weeks Range 2.20 - 10.54 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.07 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -58.09% | Operating Margin (TTM) -5.06% |
Management Effectiveness
Return on Assets (TTM) -18.38% | Return on Equity (TTM) -53.97% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 6502407 | Price to Sales(TTM) 1.66 |
Enterprise Value 6502407 | Price to Sales(TTM) 1.66 | ||
Enterprise Value to Revenue 2.69 | Enterprise Value to EBITDA 16.89 | Shares Outstanding 1382180 | Shares Floating 1122016 |
Shares Outstanding 1382180 | Shares Floating 1122016 | ||
Percent Insiders 19.06 | Percent Institutions 0.88 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Locafy Ltd
Company Overview
History and Background
Locafy Ltd is a technology company specializing in location-based services and data analytics. Founded in 2009, Locafy began as a local search engine optimization company and has evolved into a global provider of location intelligence solutions, serving enterprises across various industries.
Core Business Areas
- Location Data Management: Collection, cleansing, and enrichment of location data from various sources to create accurate and reliable datasets for businesses.
- Location Intelligence Analytics: Providing analytics and insights based on location data, helping businesses understand customer behavior, market trends, and competitive landscapes.
- Search Engine Optimization: Improvement to website visibility for local search results.
Leadership and Structure
Locafy Ltd is led by a management team with expertise in location technology, data analytics, and marketing. The organizational structure includes departments for technology, sales, marketing, and customer support.
Top Products and Market Share
Key Offerings
- GeoLocate: A location data platform that provides businesses with access to comprehensive and accurate location data. Market share is estimated at 5% in the global location data market. Competitors include Foursquare, Near, and Blis.
- GeoInsight: A location intelligence analytics tool that helps businesses understand customer behavior and market trends. Revenue generated by this segment is estimated to be $15 million annually. Key competitors are Esri, Pitney Bowes, and CARTO.
- Locafy SEO: Locafy Search Engine Optimization (SEO) helps businesses improve their visibility in local search results. Competitors include Yext and BrightLocal.
Market Dynamics
Industry Overview
The location intelligence market is experiencing rapid growth, driven by increasing demand for location-based services and data analytics across various industries. Key trends include the adoption of AI and machine learning in location analytics and the growing importance of privacy-compliant location data.
Positioning
Locafy Ltd positions itself as a provider of comprehensive location intelligence solutions, catering to enterprises seeking to leverage location data for strategic decision-making. Competitive advantages include its proprietary data assets and analytics capabilities.
Total Addressable Market (TAM)
The total addressable market for location intelligence is estimated at $15 billion. Locafy Ltd is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Proprietary data assets
- Advanced analytics capabilities
- Experienced management team
- Strong customer relationships
Weaknesses
- Limited brand recognition
- Smaller scale compared to larger competitors
- Dependent on data quality
Opportunities
- Expanding into new geographic markets
- Developing new location-based applications
- Forming strategic partnerships
- Increased adoption of cloud-based services
Threats
- Intense competition
- Changing privacy regulations
- Data security risks
- Economic downturn
Competitors and Market Share
Key Competitors
- ESRI (Privately held)
- Near (RDAR)
- Foursquare (Privately held)
Competitive Landscape
Locafy Ltd faces competition from larger, more established players in the location intelligence market. However, the company differentiates itself through its proprietary data assets, advanced analytics capabilities, and focus on specific industries.
Major Acquisitions
Location Insights Inc
- Year: 2022
- Acquisition Price (USD millions): 30
- Strategic Rationale: Acquisition to enhance location data capabilities and expand market reach.
Growth Trajectory and Initiatives
Historical Growth: Locafy Ltd has experienced significant growth in recent years, driven by increasing demand for location intelligence solutions.
Future Projections: Analysts project continued growth for Locafy Ltd, with revenue expected to reach $100 million within the next three years.
Recent Initiatives: Recent strategic initiatives include expanding into new geographic markets and developing new location-based applications.
Summary
Locafy Ltd demonstrates moderate strength, benefiting from its proprietary data and analytics capabilities. Growth is evident, but its limited brand recognition and small scale compared to competitors pose challenges. The company's expansion into new markets and development of innovative applications are promising initiatives, though it must navigate competitive pressures and evolving privacy regulations.
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Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Locafy Ltd
Exchange NASDAQ | Headquaters Subiaco, WA, Australia | ||
IPO Launch date 2022-03-25 | Founder, CEO, MD & Director Mr. Gavin Burnett | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 26 | Website https://www.locafy.com |
Full time employees 26 | Website https://www.locafy.com | ||
Locafy Limited develops online marketing software-as-a-service technology that publishes content on search engine optimized web pages for business owners in Australia, North America, and internationally. The company operates through two segments, Publishing and SEO Agency. It also provides publishing solutions that assists publishers to syndicate their citation content in a local search context through the company's online directories and for curated content, including business profile directory listings, bulk business profile directory listings, and enhanced listings. The company offers article accelerator, a search solution whereby content is published or republished. In addition, it owns and operates web pages related to business directories. Further, the company provides SEO solutions designed to gain online marketing prominence for specific keywords used for specific location, service area, and for national search terms for non-location specific products and services through local pages, proximity booster, and keyword maximizer. The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is based in Subiaco, Australia.
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