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SEMR 
Semrush Holdings Inc (SEMR)
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Upturn Advisory Summary
11/05/2025: SEMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $10.5
1 Year Target Price $10.5
| 3 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.13% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.08B USD | Price to earnings Ratio - | 1Y Target Price 10.5 |
Price to earnings Ratio - | 1Y Target Price 10.5 | ||
Volume (30-day avg) 7 | Beta 1.61 | 52 Weeks Range 6.56 - 18.74 | Updated Date 11/8/2025 |
52 Weeks Range 6.56 - 18.74 | Updated Date 11/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate 0.08 | Actual 0.1108 |
Profitability
Profit Margin -1.05% | Operating Margin (TTM) -4.01% |
Management Effectiveness
Return on Assets (TTM) -1.07% | Return on Equity (TTM) -1.87% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 830899688 | Price to Sales(TTM) 2.51 |
Enterprise Value 830899688 | Price to Sales(TTM) 2.51 | ||
Enterprise Value to Revenue 2.01 | Enterprise Value to EBITDA 74.59 | Shares Outstanding 127685802 | Shares Floating 43283972 |
Shares Outstanding 127685802 | Shares Floating 43283972 | ||
Percent Insiders 47.6 | Percent Institutions 55.18 |
Upturn AI SWOT
Semrush Holdings Inc
Company Overview
History and Background
Semrush was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov. Initially a search engine optimization (SEO) toolkit, it has evolved into a comprehensive online visibility management platform.
Core Business Areas
- SaaS Platform: Provides tools for SEO, content marketing, market research, advertising, and social media management.
- Data and Analytics: Offers data-driven insights into website traffic, keyword rankings, competitor analysis, and marketing campaign performance.
Leadership and Structure
Oleg Shchegolev is the CEO. The company operates with a functional organizational structure, including departments for product development, marketing, sales, and customer support.
Top Products and Market Share
Key Offerings
- SEO Toolkit: Provides tools for keyword research, rank tracking, site audits, and backlink analysis. Semrush's market share in SEO tools is estimated to be around 25-30%. Competitors include Ahrefs, Moz, and Similarweb. Revenue is estimated around $300M.
- Content Marketing Toolkit: Offers tools for content creation, distribution, and analysis. Competitors include BuzzSumo, HubSpot, and Clearscope. Revenue is estimated around $100M.
Market Dynamics
Industry Overview
The online visibility management industry is growing rapidly, driven by the increasing importance of digital marketing. The industry is becoming more competitive, with new players emerging and established players expanding their offerings.
Positioning
Semrush positions itself as a comprehensive online visibility management platform for businesses of all sizes. Its competitive advantages include its broad range of features, extensive data, and user-friendly interface.
Total Addressable Market (TAM)
The estimated TAM for online visibility management is $20 billion. Semrush is positioned to capture a significant share of this market with its comprehensive platform.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- Extensive data
- User-friendly interface
- Strong brand recognition
- Large customer base
Weaknesses
- Higher pricing compared to some competitors
- Complexity of the platform for new users
- Reliance on search engine algorithms
- Customer support reviews can be mixed
Opportunities
- Expansion into new markets
- Development of new features and tools
- Partnerships with other marketing platforms
- Increased adoption of AI and machine learning
Threats
- Intense competition
- Changes in search engine algorithms
- Economic downturn
- Data privacy regulations
Competitors and Market Share
Key Competitors
- AHREF US (Privately Held)
- MR (MOZ INC US)
Competitive Landscape
Semrush has a competitive advantage due to its comprehensive platform and extensive data. Ahrefs focuses mainly on SEO features and is strong in backlinks. Moz is also an important competitor in SEO, but their tools are not considered as cutting edge.
Major Acquisitions
Backlinko
- Year: 2022
- Acquisition Price (USD millions): 0
- Strategic Rationale: Strengthen Semrush's SEO content offering and expertise. Terms were not disclosed.
Growth Trajectory and Initiatives
Historical Growth: Semrush has experienced strong revenue growth over the past several years, driven by increased adoption of its platform.
Future Projections: Analysts project continued revenue growth in the coming years, driven by expansion into new markets and development of new features.
Recent Initiatives: Recent initiatives include expanding its AI features, enhancing its content marketing toolkit, and partnering with agencies.
Summary
Semrush is a leading online visibility management platform experiencing strong revenue growth. It has a comprehensive platform, but is not yet profitable and faces intense competition. Semrush's strengths lie in its broad feature set and data analysis capabilities, while potential challenges include changing search engine algorithms and economic uncertainties. The company is improving its losses year over year.
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Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Analyst Reports
- Industry Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may vary. Actual results may differ from projections.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Semrush Holdings Inc
Exchange NYSE | Headquaters Boston, MA, United States | ||
IPO Launch date 2021-03-24 | CEO & Director Mr. William R. Wagner | ||
Sector Technology | Industry Software - Application | Full time employees 1561 | Website https://www.semrush.com |
Full time employees 1561 | Website https://www.semrush.com | ||
Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.
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