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Upturn AI SWOT - About
Semrush Holdings Inc (SEMR)
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Upturn Advisory Summary
04/22/2025: SEMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -63.24% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/22/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.33B USD | Price to earnings Ratio 149.67 | 1Y Target Price 16 |
Price to earnings Ratio 149.67 | 1Y Target Price 16 | ||
Volume (30-day avg) 614028 | Beta 1.81 | 52 Weeks Range 7.90 - 18.74 | Updated Date 04/22/2025 |
52 Weeks Range 7.90 - 18.74 | Updated Date 04/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.19% | Operating Margin (TTM) -0.51% |
Management Effectiveness
Return on Assets (TTM) 1.44% | Return on Equity (TTM) 3.01% |
Valuation
Trailing PE 149.67 | Forward PE - | Enterprise Value 1095736485 | Price to Sales(TTM) 3.53 |
Enterprise Value 1095736485 | Price to Sales(TTM) 3.53 | ||
Enterprise Value to Revenue 2.91 | Enterprise Value to EBITDA 59.63 | Shares Outstanding 127151000 | Shares Floating 39404839 |
Shares Outstanding 127151000 | Shares Floating 39404839 | ||
Percent Insiders 50.97 | Percent Institutions 51.29 |
Analyst Ratings
Rating 4 | Target Price 17.67 | Buy 2 | Strong Buy 2 |
Buy 2 | Strong Buy 2 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Semrush Holdings Inc
Company Overview
History and Background
Semrush was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov. Initially a search engine optimization (SEO) toolkit, it has evolved into a comprehensive online visibility management platform. Semrush went public in March 2021.
Core Business Areas
- SaaS Platform: Semrush provides a subscription-based software platform offering tools for SEO, content marketing, competitor research, PPC, and social media management.
Leadership and Structure
Oleg Shchegolev is the CEO. The company has a typical hierarchical structure with departments for product development, sales, marketing, customer support, and finance.
Top Products and Market Share
Key Offerings
- SEO Toolkit: Semrush's core offering, providing tools for keyword research, site audits, rank tracking, and backlink analysis. Key competitors include Ahrefs and Moz. The SEO toolkit is considered a primary revenue driver.
- Content Marketing Platform: Tools for topic research, content planning, creation, distribution, and analysis. Competitors include HubSpot and BuzzSumo. This helps businesses create search engine optimized content that their audience will find helpful.
- Competitive Research: Tools for identifying competitors and their strategies. It is considered a secondary revenue driver. Competitors include Similarweb. This helps companies understand what competitors are doing and adapt to succeed.
- Advertising Toolkit: Tools for keyword research, ad copy optimization, competitor analysis, and budget allocation. Key Competitors include SpyFu and iSpionage.
Market Dynamics
Industry Overview
The online marketing industry is experiencing rapid growth, driven by the increasing importance of digital channels for businesses. Key trends include the rise of AI-powered marketing tools, personalization, and data-driven decision-making.
Positioning
Semrush is positioned as a leading provider of comprehensive online visibility management solutions, targeting small and medium-sized businesses (SMBs) and enterprises. Its competitive advantages include a broad range of features, extensive data, and a user-friendly interface.
Total Addressable Market (TAM)
The total addressable market is estimated to be in the billions of dollars. Semrush is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- Extensive data
- Strong brand recognition
- Large user base
- User-friendly interface
Weaknesses
- High price point
- Complexity for beginners
- Data accuracy concerns
- Customer support limitations
Opportunities
- Expansion into new markets
- Integration with other marketing platforms
- Development of AI-powered features
- Growth of e-commerce
- Partnerships with agencies
Threats
- Increasing competition
- Changes in search engine algorithms
- Data privacy regulations
- Economic downturn
- Emergence of new technologies
Competitors and Market Share
Key Competitors
- SEMR
- AHRE
- MOZ
- SIMR
Competitive Landscape
Semrush's advantages include a comprehensive platform and extensive data. Disadvantages include a higher price point compared to some competitors. Ahrefs is a strong competitor in backlink analysis. Moz is a known SEO platform.
Major Acquisitions
Backlinko
- Year: 2023
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired to enhance Semrush's content marketing education resources.
Growth Trajectory and Initiatives
Historical Growth: Semrush has experienced rapid revenue growth in recent years, driven by increased adoption of its platform and expansion into new markets.
Future Projections: Future growth projections are based on analyst estimates and company guidance. The following will be replaced with current data from filings or reputable sources.
Recent Initiatives: Recent initiatives include the launch of new products and features, expansion into new markets, and strategic acquisitions.
Summary
Semrush is a leading online visibility management platform with a comprehensive suite of tools. It has experienced rapid growth and has a strong market position, despite facing competition and pricing concerns. Future growth depends on expanding into new markets and developing innovative features. Semrush needs to focus on balancing data accuracy and managing increasing competition.
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Sources and Disclaimers
Data Sources:
- Semrush.com
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Semrush Holdings Inc
Exchange NYSE | Headquaters Boston, MA, United States | ||
IPO Launch date 2021-03-24 | CEO & Director Mr. William R. Wagner | ||
Sector Technology | Industry Software - Application | Full time employees 1561 | Website https://www.semrush.com |
Full time employees 1561 | Website https://www.semrush.com | ||
Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.
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