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SEMR
Upturn stock ratingUpturn stock rating

Semrush Holdings Inc (SEMR)

Upturn stock ratingUpturn stock rating
$9.56
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

04/01/2025: SEMR (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

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Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit -63.24%
Avg. Invested days 25
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 04/01/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.41B USD
Price to earnings Ratio 155.5
1Y Target Price 17.29
Price to earnings Ratio 155.5
1Y Target Price 17.29
Volume (30-day avg) 823534
Beta 1.78
52 Weeks Range 9.07 - 18.74
Updated Date 04/1/2025
52 Weeks Range 9.07 - 18.74
Updated Date 04/1/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.06

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-03-03
When Before Market
Estimate 0.0691
Actual 0.0699

Profitability

Profit Margin 2.19%
Operating Margin (TTM) -0.51%

Management Effectiveness

Return on Assets (TTM) 1.44%
Return on Equity (TTM) 3.01%

Valuation

Trailing PE 155.5
Forward PE -
Enterprise Value 1148674284
Price to Sales(TTM) 3.73
Enterprise Value 1148674284
Price to Sales(TTM) 3.73
Enterprise Value to Revenue 3.05
Enterprise Value to EBITDA 62.51
Shares Outstanding 126141000
Shares Floating 39435719
Shares Outstanding 126141000
Shares Floating 39435719
Percent Insiders 53.27
Percent Institutions 51.69

Analyst Ratings

Rating 4
Target Price 17.67
Buy 2
Strong Buy 2
Buy 2
Strong Buy 2
Hold 2
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Semrush Holdings Inc

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Company Overview

History and Background

Semrush was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov. Initially a search engine optimization (SEO) toolkit, it has evolved into a comprehensive online visibility management platform. Semrush went public in March 2021.

Core Business Areas

  • SaaS Platform: Semrush provides a subscription-based software platform offering tools for SEO, content marketing, competitor research, PPC, and social media management.

Leadership and Structure

Oleg Shchegolev is the CEO. The company has a typical hierarchical structure with departments for product development, sales, marketing, customer support, and finance.

Top Products and Market Share

Key Offerings

  • SEO Toolkit: Semrush's core offering, providing tools for keyword research, site audits, rank tracking, and backlink analysis. Key competitors include Ahrefs and Moz. The SEO toolkit is considered a primary revenue driver.
  • Content Marketing Platform: Tools for topic research, content planning, creation, distribution, and analysis. Competitors include HubSpot and BuzzSumo. This helps businesses create search engine optimized content that their audience will find helpful.
  • Competitive Research: Tools for identifying competitors and their strategies. It is considered a secondary revenue driver. Competitors include Similarweb. This helps companies understand what competitors are doing and adapt to succeed.
  • Advertising Toolkit: Tools for keyword research, ad copy optimization, competitor analysis, and budget allocation. Key Competitors include SpyFu and iSpionage.

Market Dynamics

Industry Overview

The online marketing industry is experiencing rapid growth, driven by the increasing importance of digital channels for businesses. Key trends include the rise of AI-powered marketing tools, personalization, and data-driven decision-making.

Positioning

Semrush is positioned as a leading provider of comprehensive online visibility management solutions, targeting small and medium-sized businesses (SMBs) and enterprises. Its competitive advantages include a broad range of features, extensive data, and a user-friendly interface.

Total Addressable Market (TAM)

The total addressable market is estimated to be in the billions of dollars. Semrush is well-positioned to capture a significant share of this market.

Upturn SWOT Analysis

Strengths

  • Comprehensive platform
  • Extensive data
  • Strong brand recognition
  • Large user base
  • User-friendly interface

Weaknesses

  • High price point
  • Complexity for beginners
  • Data accuracy concerns
  • Customer support limitations

Opportunities

  • Expansion into new markets
  • Integration with other marketing platforms
  • Development of AI-powered features
  • Growth of e-commerce
  • Partnerships with agencies

Threats

  • Increasing competition
  • Changes in search engine algorithms
  • Data privacy regulations
  • Economic downturn
  • Emergence of new technologies

Competitors and Market Share

Key Competitors

  • SEMR
  • AHRE
  • MOZ
  • SIMR

Competitive Landscape

Semrush's advantages include a comprehensive platform and extensive data. Disadvantages include a higher price point compared to some competitors. Ahrefs is a strong competitor in backlink analysis. Moz is a known SEO platform.

Major Acquisitions

Backlinko

  • Year: 2023
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: Acquired to enhance Semrush's content marketing education resources.

Growth Trajectory and Initiatives

Historical Growth: Semrush has experienced rapid revenue growth in recent years, driven by increased adoption of its platform and expansion into new markets.

Future Projections: Future growth projections are based on analyst estimates and company guidance. The following will be replaced with current data from filings or reputable sources.

Recent Initiatives: Recent initiatives include the launch of new products and features, expansion into new markets, and strategic acquisitions.

Summary

Semrush is a leading online visibility management platform with a comprehensive suite of tools. It has experienced rapid growth and has a strong market position, despite facing competition and pricing concerns. Future growth depends on expanding into new markets and developing innovative features. Semrush needs to focus on balancing data accuracy and managing increasing competition.

Similar Companies

  • AHRE
  • MOZ
  • HUBS
  • SHOP
  • GOOG

Sources and Disclaimers

Data Sources:

  • Semrush.com
  • Company Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Market share data is based on estimates and may not be precise.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Semrush Holdings Inc

Exchange NYSE
Headquaters Boston, MA, United States
IPO Launch date 2021-03-24
CEO & Director Mr. William R. Wagner
Sector Technology
Industry Software - Application
Full time employees 1561
Full time employees 1561

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.

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