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Upturn AI SWOT - About
SEMR 
Semrush Holdings Inc (SEMR)
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Upturn Advisory Summary
09/16/2025: SEMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $10.83
1 Year Target Price $10.83
| 3 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.13% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.11B USD | Price to earnings Ratio - | 1Y Target Price 10.83 |
Price to earnings Ratio - | 1Y Target Price 10.83 | ||
Volume (30-day avg) 7 | Beta 1.64 | 52 Weeks Range 7.01 - 18.74 | Updated Date 09/16/2025 |
52 Weeks Range 7.01 - 18.74 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.31% | Operating Margin (TTM) -3.99% |
Management Effectiveness
Return on Assets (TTM) -0.15% | Return on Equity (TTM) -0.79% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 856179643 | Price to Sales(TTM) 2.67 |
Enterprise Value 856179643 | Price to Sales(TTM) 2.67 | ||
Enterprise Value to Revenue 2.07 | Enterprise Value to EBITDA 76.86 | Shares Outstanding 127686000 | Shares Floating 43322408 |
Shares Outstanding 127686000 | Shares Floating 43322408 | ||
Percent Insiders 47.58 | Percent Institutions 55.05 |
Upturn AI SWOT
Semrush Holdings Inc
Company Overview
History and Background
Semrush Holdings Inc. was founded in 2008 by Oleg Shchegolev and Dmitry Sergeev as SEOQuake, an SEO toolkit. It evolved into Semrush, a comprehensive online visibility management platform. It went public in 2021.
Core Business Areas
- SaaS Platform: Provides a suite of tools for SEO, content marketing, competitive research, advertising, and social media management. These tools help businesses improve their online visibility and marketing performance.
Leadership and Structure
Oleg Shchegolev is the CEO. The company has a typical corporate structure with departments for product development, marketing, sales, customer success, and finance.
Top Products and Market Share
Key Offerings
- SEO Toolkit: Offers keyword research, rank tracking, site audits, and backlink analysis. Competitors include Ahrefs and Moz. SEMRush has around 25% of the market share for SEO Tools. There are over 10 million users worldwide.
- Content Marketing Toolkit: Includes tools for topic research, content creation, and distribution. Competitors include BuzzSumo and HubSpot. Revenue from this segment is integrated within the overall SaaS revenue.
- Competitive Research Toolkit: Enables users to analyze competitor strategies, traffic sources, and advertising campaigns. SimilarWeb is a major competitor. Revenue from this segment is integrated within the overall SaaS revenue.
- Advertising Toolkit: Provides tools for managing and optimizing paid advertising campaigns. Competitors include SpyFu and iSpionage. Revenue from this segment is integrated within the overall SaaS revenue.
Market Dynamics
Industry Overview
The digital marketing industry is experiencing rapid growth, driven by increased online activity and the need for businesses to effectively reach their target audiences.
Positioning
Semrush is a leading player in the online visibility management space, known for its comprehensive suite of tools and large database. Its competitive advantages include its breadth of features and user-friendly interface.
Total Addressable Market (TAM)
The global digital marketing software market is projected to reach hundreds of billions of dollars. Semrush is well-positioned to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Comprehensive suite of tools
- Large database
- User-friendly interface
- Strong brand recognition
- Recurring revenue model
Weaknesses
- Relatively high pricing compared to some competitors
- Complexity of the platform for new users
- Reliance on search engine algorithms
Opportunities
- Expanding into new markets
- Developing new tools and features
- Acquiring complementary businesses
- Integrating AI and machine learning
- Increasing focus on enterprise clients
Threats
- Increased competition
- Changes in search engine algorithms
- Economic downturn
- Data privacy regulations
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- ADBE
- HUBS
- SEMR
Competitive Landscape
Semrush benefits from a well-rounded toolset, though faces strong competition from larger players with more diverse offerings or specialization in specific niches. Its user-friendly interface contributes to its competitive advantage.
Growth Trajectory and Initiatives
Historical Growth: Semrush has experienced significant revenue growth in recent years due to increasing demand for its online visibility management platform.
Future Projections: Analysts project continued revenue growth for Semrush, driven by expansion into new markets and the introduction of new products and features.
Recent Initiatives: Recent initiatives include expanding partnerships, developing AI-powered features, and targeting larger enterprise clients.
Summary
Semrush is a strong player in the online visibility management space with a comprehensive platform. Its recurring revenue model and user-friendly interface are significant advantages. However, it faces competition and needs to adapt to evolving search engine algorithms and data privacy regulations to maintain its growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and based on available estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Semrush Holdings Inc
Exchange NYSE | Headquaters Boston, MA, United States | ||
IPO Launch date 2021-03-24 | CEO & Director Mr. William R. Wagner | ||
Sector Technology | Industry Software - Application | Full time employees 1561 | Website https://www.semrush.com |
Full time employees 1561 | Website https://www.semrush.com | ||
Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.
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