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Upturn AI SWOT - About
Semrush Holdings Inc (SEMR)
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Upturn Advisory Summary
07/14/2025: SEMR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $15
1 Year Target Price $15
| 3 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.13% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.27B USD | Price to earnings Ratio 142.5 | 1Y Target Price 15 |
Price to earnings Ratio 142.5 | 1Y Target Price 15 | ||
Volume (30-day avg) 7 | Beta 1.72 | 52 Weeks Range 7.90 - 18.74 | Updated Date 07/14/2025 |
52 Weeks Range 7.90 - 18.74 | Updated Date 07/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.75% | Operating Margin (TTM) 0.36% |
Management Effectiveness
Return on Assets (TTM) 1.19% | Return on Equity (TTM) 2.37% |
Valuation
Trailing PE 142.5 | Forward PE - | Enterprise Value 1018949659 | Price to Sales(TTM) 3.2 |
Enterprise Value 1018949659 | Price to Sales(TTM) 3.2 | ||
Enterprise Value to Revenue 2.57 | Enterprise Value to EBITDA 56.37 | Shares Outstanding 127164000 | Shares Floating 42869478 |
Shares Outstanding 127164000 | Shares Floating 42869478 | ||
Percent Insiders 49.75 | Percent Institutions 52.61 |
Upturn AI SWOT
Semrush Holdings Inc
Company Overview
History and Background
Semrush Holdings Inc. was founded in 2008 by Oleg Shchegolev and Dmitry Sergeev. Initially a small group of SEO enthusiasts, it evolved into a comprehensive online visibility management platform. It went public on March 25, 2021.
Core Business Areas
- SaaS Platform: Provides tools for SEO, content marketing, competitive research, PPC, and social media management.
- Data Solutions: Offers access to large datasets related to online search, keywords, and website traffic.
- Enterprise Solutions: Tailored solutions and support for larger organizations with complex marketing needs.
Leadership and Structure
Oleg Shchegolev serves as the CEO. The company has a typical corporate structure with departments for engineering, marketing, sales, finance, and customer success. Board of directors oversees management.
Top Products and Market Share
Key Offerings
- SEO Toolkit: Comprehensive suite of tools for keyword research, rank tracking, site audits, and backlink analysis. Semrush holds an estimated 25% market share in this highly competitive space (based on user base and brand recognition). Competitors include Ahrefs, Moz, and SE Ranking.
- Content Marketing Platform: Tools for topic research, content creation, distribution, and performance tracking. Market share estimated at around 15%. Competitors include BuzzSumo, MarketMuse, and Clearscope.
- Advertising Toolkit: Features for PPC keyword research, ad campaign analysis, and competitor analysis. Market share is around 12-15% Competitors include SpyFu and iSpionage.
Market Dynamics
Industry Overview
The online visibility management industry is experiencing rapid growth, driven by the increasing importance of digital marketing and SEO. The market is competitive with many players. The demand for data driven marketing insights grows by the year.
Positioning
Semrush is positioned as a comprehensive and versatile platform for online visibility management, targeting both small and large businesses. Its competitive advantages include a broad range of features, large dataset, and strong brand recognition.
Total Addressable Market (TAM)
The TAM for digital marketing tools is estimated to be approximately $40 billion. Semrush is well positioned to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- Large dataset
- Strong brand recognition
- Large user base
- Scalable business model
Weaknesses
- High subscription cost can be a barrier for smaller businesses
- Complexity can overwhelm new users
- Reliance on third-party data sources
Opportunities
- Expanding into new markets
- Developing new products and features
- Acquiring complementary businesses
- Growing demand for AI-powered marketing tools
Threats
- Increasing competition
- Changes in search engine algorithms
- Economic downturn
- Data privacy regulations
Competitors and Market Share
Key Competitors
- AHREF
- MOZ
- SPY
Competitive Landscape
Semrush's advantages include its comprehensive feature set and large dataset. Its disadvantages include high subscription costs and complexity compared to some competitors. Moz is often cited for user experience; Ahrefs for backlink data; SEMRush offers comprehensive all-in-one features.
Major Acquisitions
Backlinko
- Year: 2022
- Acquisition Price (USD millions): 0
- Strategic Rationale: To enhance Semrush's SEO content and education resources.
Growth Trajectory and Initiatives
Historical Growth: Semrush has experienced significant growth in revenue and user base over the past few years, driven by the increasing demand for online visibility management tools.
Future Projections: Analyst estimates project continued growth for Semrush, driven by expanding product offerings, market penetration, and acquisitions.
Recent Initiatives: Semrush has recently launched new AI-powered features, expanded its partnerships, and made several acquisitions to strengthen its platform.
Summary
Semrush is a strong player in the online visibility management market, offering a comprehensive suite of tools and a large dataset. Its strengths include a strong brand and scalable model. However, it faces competition and needs to continue innovating. High subscription costs and algorithmic changes are key areas to monitor.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Third-party data providers
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share estimates are approximate. Financial data is not real time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Semrush Holdings Inc
Exchange NYSE | Headquaters Boston, MA, United States | ||
IPO Launch date 2021-03-24 | CEO & Director Mr. William R. Wagner | ||
Sector Technology | Industry Software - Application | Full time employees 1561 | Website https://www.semrush.com |
Full time employees 1561 | Website https://www.semrush.com | ||
Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.
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