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Upturn AI Summary - About
JetBlue Airways Corp(JBLU)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for JBLU
09/24/2026: JBLU (1-star) is currently NOT-A-BUY. Pass it for now.
JetBlue Airways is a major US airline known for its focus on customer experience and its premium Mint service. The company operates in a highly competitive industry and is currently undergoing a strategic restructuring, known as JetForward, to return to consistent profitability. While it benefits from a strong brand and a solid footprint in East Coast hubs, it faces significant risks from volatile fuel costs, intense competition from legacy and discount carriers, and execution hurdles in its turnaround plan. The stock may suit investors willing to tolerate high volatility, with the key development to monitor being the successful execution of operational cost reductions and margin improvement.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth potential is currently tied to successful operational turnaround rather than high-speed expansion. |
| Momentum investor | Weak fit | The stock has struggled with consistent upward momentum in a challenging macroeconomic environment. |
| Value investor | Mixed fit | While trading at lower valuations, the company faces fundamental profitability challenges that may impact long-term value. |
| Dividend investor | Weak fit | The company does not pay a dividend, making it unsuitable for income-focused investors. |
| Low-risk investor | Weak fit | The airline industry is inherently cyclical and sensitive to fuel costs, making this a high-volatility investment. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Airline stocks are subject to sharp price swings based on oil prices and economic news. |
| Valuation risk | Medium / high | Market sentiment can rapidly shift, impacting valuations in the capital-intensive airline sector. |
| Competition risk (Legacy/Low-cost carriers) | High | Intense competition limits pricing power and market share growth. |
| Business quality | Medium | While the brand is strong, operational consistency remains a hurdle for long-term margin stability. |
| Dividend income | Low / none | Investors should not expect any income return from this equity. |
| Execution risk | High | Successfully implementing the JetForward strategy is crucial for restoring profitability. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -44.6% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/24/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.64B USD | Price to earnings Ratio - | 1Y Target Price 5.17 |
Price to earnings Ratio - | 1Y Target Price 5.17 | ||
Volume (30-day avg) 20.0M shares | Beta 1.7 | 52 Weeks Range 3.87 - 6.62 | Updated Date 09/24/2026 |
52 Weeks Range 3.87 - 6.62 | Updated Date 09/24/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.36 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Passenger Revenue | Ticket sales for flights across the Americas. | The primary way JetBlue makes money is by selling plane tickets. |
| Ancillary Revenue | Fees for checked bags, seat assignments, and onboard upgrades. | Additional fees are a vital part of the company's total revenue stream. |
| Geography | Primarily North America, Caribbean, and Latin America. | The company is focused on regional travel across the Western Hemisphere. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 6.29 | Enterprise Value 9.03B | Price to Sales(TTM) 0.17 |
Enterprise Value 9.03B | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.95 | Enterprise Value to EBITDA 32.95 | Shares Outstanding 377.31M | Shares Floating 337.91M |
Shares Outstanding 377.31M | Shares Floating 337.91M | ||
Percent Insiders 10.55 | Percent Institutions 87.65 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About JetBlue Airways Corp
Exchange NASDAQ | Headquarters Long Island City, NY, United States | ||
IPO Launch date 2002-04-12 | CEO & Director Ms. Joanna L. Geraghty | ||
Sector Industrials | Industry Airlines | Full time employees 19647 | Website https://www.jetblue.com |
Full time employees 19647 | Website https://www.jetblue.com | ||
JetBlue Airways Corporation provides air transportation services. The company operates a fleet of Airbus A220, Airbus A320, Airbus A320 Restyled, Airbus A321, Airbus A321 with Mint, Airbus A321neo, Airbus A321neo with Mint, and Airbus A321neoLR with Mint aircraft. It also serves 100 destinations across the United States, the Caribbean, Latin America, Canada, and Europe. In addition, it operates airport lounges, as well as provides vacation services. JetBlue Airways Corporation was incorporated in 1998 and is based in Long Island City, New York.
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