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Upturn AI SWOT - About
HURC 
Hurco Companies Inc (HURC)
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Upturn Advisory Summary
03/13/2025: HURC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -21.52% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 100.50M USD | Price to earnings Ratio - | 1Y Target Price 38 |
Price to earnings Ratio - | 1Y Target Price 38 | ||
Volume (30-day avg) 20555 | Beta 0.43 | 52 Weeks Range 14.82 - 23.76 | Updated Date 04/1/2025 |
52 Weeks Range 14.82 - 23.76 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.98 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-06 | When Before Market | Estimate - | Actual -0.6688 |
Profitability
Profit Margin -10.26% | Operating Margin (TTM) -4.72% |
Management Effectiveness
Return on Assets (TTM) -2.07% | Return on Equity (TTM) -9.12% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 70479845 | Price to Sales(TTM) 0.53 |
Enterprise Value 70479845 | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA 35.95 | Shares Outstanding 6483990 | Shares Floating 5110033 |
Shares Outstanding 6483990 | Shares Floating 5110033 | ||
Percent Insiders 9.41 | Percent Institutions 71.21 |
Analyst Ratings
Rating - | Target Price 38 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Hurco Companies Inc
Company Overview
History and Background
Hurco Companies, Inc. was founded in 1968. It initially focused on developing computerized controls for machine tools. Hurco has evolved into a global provider of machine tool technology, automation solutions, and software.
Core Business Areas
- Machine Tool Sales: Hurco designs, manufactures, and sells CNC (Computer Numerical Control) machine tools, including vertical machining centers, horizontal machining centers, turning centers, and 5-axis machines.
- Control Technology: Hurco develops and integrates proprietary control software and hardware for its machine tools, offering user-friendly interfaces and advanced features.
- Automation Solutions: Hurco provides automation solutions to improve production efficiency, including collaborative robots and automation packages.
Leadership and Structure
Gregory Volovic is the current Chairman, President, and CEO. The company operates with a functional organizational structure.
Top Products and Market Share
Key Offerings
- Vertical Machining Centers: Hurco's vertical machining centers are versatile machines used for a wide range of milling and drilling applications. Competitors include Haas Automation, DMG Mori, and Mazak. No precise market share data for the product alone can be given.
- 5-Axis Machining Centers: Hurco's 5-axis machining centers allow for complex part machining in a single setup. Competitors include DMG Mori, Okuma, and Hermle. No precise market share data for the product alone can be given.
- WinMax Control Software: Hurco's proprietary WinMax control software provides an intuitive interface for programming and operating their CNC machines.Competitors include Siemens, Fanuc. No precise market share data for the product alone can be given.
Market Dynamics
Industry Overview
The CNC machine tool industry is driven by manufacturing activity, technological advancements, and global economic conditions. It's competitive, with demand fluctuating based on capital investment cycles.
Positioning
Hurco is positioned as a technology-focused provider of CNC machine tools, particularly for high-mix, low-volume production environments. Their competitive advantage lies in user-friendly controls and automation integration.
Total Addressable Market (TAM)
The global CNC machine tool market is estimated to be several billion dollars annually. Hurco's TAM is focused on the high-mix, low-volume sector, where they can leverage their control software and automation capabilities.
Upturn SWOT Analysis
Strengths
- Proprietary Control Technology (WinMax)
- Strong Brand Reputation for User-Friendliness
- Focus on High-Mix, Low-Volume Manufacturing
- Global Sales and Service Network
Weaknesses
- Relatively Smaller Scale Compared to Major Competitors
- Dependence on Capital Spending Cycles
- Higher Price Point Than Some Competitors
- Limited Direct Automation Integration Capabilities
Opportunities
- Growing Demand for Automation Solutions
- Expansion into Emerging Markets
- Development of Advanced Machining Technologies
- Strategic Partnerships and Acquisitions
Threats
- Economic Downturns and Reduced Capital Spending
- Increased Competition from Lower-Cost Manufacturers
- Technological Disruption from New Machining Technologies
- Fluctuations in Currency Exchange Rates
Competitors and Market Share
Key Competitors
- HAAS
- DMGI
- MTZKY
Competitive Landscape
Hurco competes with larger players in the CNC machine tool market. Their strength is focused on the high-mix, low-volume manufacturing segment with emphasis on user-friendly controls. Disadvantages include a smaller global footprint and limited automation capabilities compared to peers.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Hurco's historical growth has been tied to manufacturing cycles and adoption of CNC technology.
Future Projections: Future growth is expected to be driven by automation, expansion into new markets, and continued innovation.
Recent Initiatives: Recent initiatives could include new product launches, acquisitions, or strategic partnerships (not confirmed in current data)
Summary
Hurco is a technology-driven CNC machine tool provider with a focus on user-friendly controls and automation. It has a strong position in the high-mix, low-volume manufacturing segment. Its smaller size relative to competitors poses a challenge, and they must adapt to rapid technology shifts and economic changes.
Similar Companies
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Sources
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Market share figures are estimates and may not be precise. Consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hurco Companies Inc
Exchange NASDAQ | Headquaters Indianapolis, IN, United States | ||
IPO Launch date 1989-09-05 | President, CEO & Director Mr. Gregory S. Volovic | ||
Sector Industrials | Industry Specialty Industrial Machinery | Full time employees 688 | Website https://www.hurco.com |
Full time employees 688 | Website https://www.hurco.com | ||
Hurco Companies, Inc., an industrial technology company, designs, manufactures, and sells computerized machine tools to companies in the metal cutting industry worldwide. Its principal products include general-purpose computerized machine tools, including vertical and horizontal machining centers, turning centers, and toolroom machines. The company also provides computer control systems and related software for press brake applications. In addition, it offers machine tool components, automation integration equipment, and solutions for job shops; and software options, control upgrades, and accessories and replacement parts for its products, as well as customer service, training, and applications support services. Further, the company provides Autobend computer control systems for press brake machines. It serves independent job shops and specialized short-run production applications within large manufacturing operations, as well as precision tool, die, and mold manufacturers in aerospace, defense, medical equipment, energy, automotive/transportation, electronics, and computer industries. The company sells its products under the Hurco, Milltronics, and Takumi brands through independent agents and distributors, as well as through its direct sales and service organizations. Hurco Companies, Inc. was founded in 1968 and is headquartered in Indianapolis, Indiana.
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