Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
HNI 
HNI Corp (HNI)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
03/27/2025: HNI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -1.8% | Avg. Invested days 58 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.09B USD | Price to earnings Ratio 15.51 | 1Y Target Price 61.67 |
Price to earnings Ratio 15.51 | 1Y Target Price 61.67 | ||
Volume (30-day avg) 460428 | Beta 0.89 | 52 Weeks Range 39.85 - 58.01 | Updated Date 03/30/2025 |
52 Weeks Range 39.85 - 58.01 | Updated Date 03/30/2025 | ||
Dividends yield (FY) 2.96% | Basic EPS (TTM) 2.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.52% | Operating Margin (TTM) 9.65% |
Management Effectiveness
Return on Assets (TTM) 7.16% | Return on Equity (TTM) 17.42% |
Valuation
Trailing PE 15.51 | Forward PE 13.02 | Enterprise Value 2562739853 | Price to Sales(TTM) 0.83 |
Enterprise Value 2562739853 | Price to Sales(TTM) 0.83 | ||
Enterprise Value to Revenue 1.01 | Enterprise Value to EBITDA 8.15 | Shares Outstanding 46895900 | Shares Floating 46075451 |
Shares Outstanding 46895900 | Shares Floating 46075451 | ||
Percent Insiders 2.13 | Percent Institutions 83.19 |
Analyst Ratings
Rating 5 | Target Price 61 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
HNI Corp
Company Overview
History and Background
HNI Corporation was founded in 1944 in Muscatine, Iowa, originally known as HON Industries. It began as a manufacturer of filing cabinets and office equipment. Over time, it expanded through acquisitions and organic growth to become a leading provider of workplace furnishings and residential building products.
Core Business Areas
- Workplace Furnishings: Designs, manufactures, and markets a comprehensive range of office furniture, including desks, chairs, storage solutions, and collaborative spaces. This segment serves businesses of all sizes and various industries.
- Residential Building Products: Manufactures and distributes hearth products, including fireplaces, stoves, and inserts, as well as a variety of other building products.
Leadership and Structure
HNI Corp. is led by a board of directors and a senior management team. Key executives include the CEO and CFO. The company is structured into business units aligned with its Workplace Furnishings and Residential Building Products segments.
Top Products and Market Share
Key Offerings
- HON Office Furniture: HON is a leading brand of office furniture, offering a wide array of desks, chairs, and storage solutions for businesses. Competitors include Steelcase, Herman Miller, and Knoll. Market share data is difficult to specify to HON brand alone, but HNI is a key player within the industry.
- Heat & Glo Fireplaces: Heat & Glo is a brand of gas and electric fireplaces and inserts. This brand is one of the most recognized in the USA. Competitors include Travis Industries, Napoleon Fireplaces, and Empire Comfort Systems. Market share data is difficult to specify for Heat & Glo brand alone, but HNI is a key player in the overall fireplace market.
Market Dynamics
Industry Overview
The workplace furnishings industry is influenced by factors such as economic growth, office vacancy rates, and trends in workplace design. The residential building products industry is affected by housing starts, remodeling activity, and consumer spending on home improvements. Both sectors have seasonal elements.
Positioning
HNI Corp is a well-established player in both of its core segments. Its competitive advantages include a diversified product portfolio, a strong distribution network, and established brand recognition.
Total Addressable Market (TAM)
The TAM for workplace furnishings and residential building products is substantial. The office furniture market is estimated to be in the billions of dollars annually. HNI Corp. is positioned to capture a portion of this TAM through its diverse product offerings and market presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Diversified product offerings
- Established distribution network
- Experienced management team
Weaknesses
- Exposure to cyclical industries
- Dependence on economic conditions
- Intense competition
- Exposure to raw material price fluctuations
Opportunities
- Expanding into new markets
- Developing innovative products
- Acquiring complementary businesses
- Benefiting from trends in workplace design
Threats
- Economic downturns
- Increased competition
- Changes in consumer preferences
- Rising raw material costs
Competitors and Market Share
Key Competitors
- SCS
- MLHR
- KNL
Competitive Landscape
HNI Corp competes with other large furniture manufacturers and building product companies. Its advantages include a strong brand portfolio and a diversified product offering. Disadvantages include exposure to cyclical industries and intense competition.
Major Acquisitions
Kimball International
- Year: 2023
- Acquisition Price (USD millions): 485
- Strategic Rationale: Expanded HNI's product portfolio and market presence in the workplace furnishings sector, as well as create synergies and scale.
Growth Trajectory and Initiatives
Historical Growth: HNI Corp's historical growth has been driven by organic growth and acquisitions. Historical growth data is unavailable without updated data.
Future Projections: Analyst projections for HNI Corp's future growth depend on economic conditions and industry trends. Analyst estimates unavailable without updated data.
Recent Initiatives: Recent initiatives by HNI Corp include product development, strategic acquisitions, and operational improvements.
Summary
HNI Corp is a significant player in both the workplace furnishings and residential building products industries. They have a strong portfolio of brands and a wide variety of products. The company is exposed to cyclical industries and faces intense competition. Recent acquisition of Kimball International expands HNI's portfolio.
Similar Companies
- SCS
- MLHR
- KNL
- LEG
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Company website
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share estimates are approximations.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About HNI Corp
Exchange NYSE | Headquaters Muscatine, IA, United States | ||
IPO Launch date 1990-03-26 | Chairman of the Board, President & CEO Mr. Jeffrey D. Lorenger J.D. | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 7600 | Website https://www.hnicorp.com |
Full time employees 7600 | Website https://www.hnicorp.com | ||
HNI Corporation, together with its subsidiaries, engages in the manufacture, sale, and marketing of workplace furnishings and residential building products primarily in the United States and Canada. It operates through two segments, Workplace Furnishings and Residential Building Products. The Workplace Furnishings segment offers panel-based and freestanding furniture systems, seating, storage, benching, tables, architectural products, storage, and ancillary and hospitality products, as well as social collaborative items under the HON, Allsteel, Beyond, Gunlocke, HBF, HBF Textiles, HNI India, Kimball, National, Etc., Interwoven, David Edward, Kimball Hospitality, and D'style brands. This segment sells its products through independent dealers, wholesalers, office product distributors, e-commerce focused resellers, and wholesalers, as well as directly to end-user customers and governments. The Residential Building Products segment provides various gas, wood, electric, and pellet-fueled prefabricated fireplaces; and inserts, hearth stoves, facings, outdoor fire pits and fire tables, and accessories. This segment sells its products primarily for home use under the Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman, Vermont Castings, PelPro, Stellar, SimpliFire, The Outdoor GreatRoom Company, and Forge & Flame brand names through independent dealers and distributors, and corporation-owned distribution and retail outlets. The company was incorporated in 1944 and is headquartered in Muscatine, Iowa.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.