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Upturn AI SWOT - About
MAS 
Masco Corporation (MAS)
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Upturn Advisory Summary
03/05/2025: MAS (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -12.23% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/05/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.56B USD | Price to earnings Ratio 18.26 | 1Y Target Price 84.66 |
Price to earnings Ratio 18.26 | 1Y Target Price 84.66 | ||
Volume (30-day avg) 1553184 | Beta 1.25 | 52 Weeks Range 63.08 - 86.04 | Updated Date 03/28/2025 |
52 Weeks Range 63.08 - 86.04 | Updated Date 03/28/2025 | ||
Dividends yield (FY) 1.76% | Basic EPS (TTM) 3.76 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.5% | Operating Margin (TTM) 16.41% |
Management Effectiveness
Return on Assets (TTM) 16.52% | Return on Equity (TTM) 27.31% |
Valuation
Trailing PE 18.26 | Forward PE 16.34 | Enterprise Value 17516356916 | Price to Sales(TTM) 1.86 |
Enterprise Value 17516356916 | Price to Sales(TTM) 1.86 | ||
Enterprise Value to Revenue 2.24 | Enterprise Value to EBITDA 12.42 | Shares Outstanding 211983008 | Shares Floating 210997770 |
Shares Outstanding 211983008 | Shares Floating 210997770 | ||
Percent Insiders 0.37 | Percent Institutions 98.7 |
Analyst Ratings
Rating 3.48 | Target Price 85.33 | Buy 2 | Strong Buy 5 |
Buy 2 | Strong Buy 5 | ||
Hold 15 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Masco Corporation
Company Overview
History and Background
Masco Corporation was founded in 1929 as Masco Screw Products Company. Initially a manufacturer of machine parts for the auto industry, it diversified into plumbing and other home improvement products. A key milestone was the acquisition of Delta Faucet in 1954, marking its entry into the plumbing fixture market. Over time, Masco expanded through acquisitions and organic growth, becoming a leading manufacturer of home improvement and building products.
Core Business Areas
- Plumbing Products: Designs, manufactures, and distributes faucets, showerheads, valves, and related products under brands like Delta, Hansgrohe, and Brizo.
- Decorative Architectural Products: Manufactures paints, coatings, and other architectural products primarily through its Behr brand, sold exclusively at Home Depot.
- Cabinets and Storage: Produces kitchen and bath cabinets, home office workstations, and other storage solutions under brands like KraftMaid and Merillat.
- Other Specialty Products: Includes various specialty building products and services.
Leadership and Structure
Masco's leadership team includes Keith Allman (President and CEO). The organizational structure consists of various business segments, each led by its own management team, reporting to the corporate leadership. The company operates globally with manufacturing and distribution facilities worldwide.
Top Products and Market Share
Key Offerings
- Behr Paint: Behr is a popular brand of paint sold exclusively at Home Depot. Competitors include Sherwin-Williams (SHW) and PPG Industries (PPG). Behr holds a significant market share in the DIY paint market in the US.
- Delta Faucets: Delta is a leading brand of faucets for kitchens and bathrooms. Competitors include Moen (owned by Fortune Brands Innovations (FBIN)) and Kohler. Market share information varies but Delta holds a significant portion of the US faucet market, competing for the top spot with Moen.
- KraftMaid Cabinets: KraftMaid is a leading brand of kitchen and bath cabinets. Competitors include American Woodmark (AMWD) and MasterBrand Cabinets (owned by Fortune Brands Innovations (FBIN)). Market share varies regionally but KraftMaid is a well-known and established brand.
Market Dynamics
Industry Overview
The home improvement and building products industry is influenced by housing market trends, consumer spending, and economic conditions. Factors such as interest rates, employment rates, and demographic shifts play a significant role. Demand for home improvement products tends to be cyclical, with upturns during periods of economic growth and housing market expansion.
Positioning
Masco is a leading player in the home improvement and building products industry. Its competitive advantages include a strong brand portfolio, established distribution channels (particularly through Home Depot), and a focus on product innovation. Masco's close relationship with Home Depot provides a significant competitive edge in the paint and other product categories.
Total Addressable Market (TAM)
The global home improvement market is estimated at over $800 billion. Masco, with its diverse product offerings, is positioned to capture a portion of this TAM, particularly in North America. Masco's TAM specifically relates to the segments it operates in (plumbing, paint, cabinets), which are significant portions of the overall home improvement market.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (Delta, Behr, KraftMaid)
- Established distribution channels (Home Depot)
- Product innovation
- Leading market positions in key segments
- Strong relationship with Home Depot
Weaknesses
- Reliance on the housing market cycle
- Dependence on Home Depot for Behr sales
- Exposure to raw material price fluctuations
- Potential for supply chain disruptions
Opportunities
- Expanding into new geographic markets
- Developing new products and technologies
- Acquiring complementary businesses
- Capitalizing on the growing DIY market
- Increasing focus on e-commerce
Threats
- Economic downturns
- Increased competition
- Changes in consumer preferences
- Rising interest rates impacting housing market
- Tariffs and trade restrictions
Competitors and Market Share
Key Competitors
- FBIN
- SHW
- PPG
- AMWD
Competitive Landscape
Masco's advantages include its brand portfolio, distribution channels, and product innovation. Disadvantages may include reliance on the housing market and competition from larger, more diversified players. Fortune Brands Innovations has a larger presence in various home products categories. Sherwin-Williams and PPG are larger players in the paint and coatings market. American Woodmark focuses solely on the cabinet market.
Major Acquisitions
Lumisource
- Year: 2024
- Acquisition Price (USD millions): 260
- Strategic Rationale: Expands Masco's decorative lighting product offerings.
Kichler Lighting
- Year: 2018
- Acquisition Price (USD millions): 550
- Strategic Rationale: Expands Masco's lighting product portfolio and strengthens its presence in the lighting market.
Growth Trajectory and Initiatives
Historical Growth: Masco's historical growth has been driven by acquisitions, organic growth, and product innovation. Growth rates vary depending on market conditions and the performance of individual business segments.
Future Projections: Analyst estimates provide projections for Masco's future revenue, earnings, and growth rates. These projections are based on factors such as market trends, competitive dynamics, and company-specific initiatives.
Recent Initiatives: Recent initiatives may include new product launches, acquisitions, divestitures, and strategic partnerships. These initiatives are aimed at driving growth and improving profitability.
Summary
Masco is a strong player in the home improvement market, bolstered by well-known brands and a close partnership with Home Depot. However, its dependence on the housing market and reliance on a single retailer for a major brand creates vulnerabilities. The company's diversification across plumbing, paint, and cabinets provides some stability, but it needs to continue innovating and expanding its market reach to sustain long-term growth and should focus on expanding beyond Home Depot. They should also monitor supply chain issues and economic downturns to mitigate potential negative impacts.
Similar Companies
- FBIN
- SHW
- PPG
- HD
- LOW
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations Materials
- Market Research Reports
- Financial News Outlets (e.g., Reuters, Bloomberg, Yahoo Finance)
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. The information provided is based on publicly available data and analyst estimates, which are subject to change. Investment decisions should be made based on individual circumstances and after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Masco Corporation
Exchange NYSE | Headquaters Livonia, MI, United States | ||
IPO Launch date 1983-06-10 | President, CEO & Director Mr. Keith J. Allman | ||
Sector Industrials | Industry Building Products & Equipment | Full time employees 18000 | Website https://www.masco.com |
Full time employees 18000 | Website https://www.masco.com | ||
Masco Corporation provides home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, shower drains, steam shower systems, water filtration systems, and sinks and kitchen accessories; acrylic tubs, bath and shower enclosures, and shower bases and trays; spas, exercise pools, and aquatic fitness systems and saunas; brass, copper, and composite plumbing system component and other non-decorative plumbing products; water products; and thermoplastic products, extruded plastic profiles, and specialized fabrication products, as well as PEX tubing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, NEWPORT BRASS, GINGER, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, AQUATERRA, LIFESMART, ENDLESS POOLS, TYLO, FINNLEO, HELO, BRASSCRAFT, PLUMBSHOP, and MASTER PLUMBER brands, as well as under private label to home center and online retailers, mass merchandisers, wholesalers and distributors, plumbers, building contractors, remodelers, smaller retailers, and consumers and homebuilders. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail, and outdoor living hardware; and decorative bath hardware, shower accessories, mirrors, and shower doors. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, and FRANKLIN BRASS brands to home center and other retailers, mass and online retailers, other specialty retailers, and original equipment manufacturers and wholesalers. The company was incorporated in 1929 and is headquartered in Livonia, Michigan.
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