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Upturn AI SWOT - About
GTN-A 
Gray Television Inc (GTN-A)
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Upturn Advisory Summary
04/01/2025: GTN-A (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -50.21% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 474.22M USD | Price to earnings Ratio 2.35 | 1Y Target Price 18 |
Price to earnings Ratio 2.35 | 1Y Target Price 18 | ||
Volume (30-day avg) 2524 | Beta 1.46 | 52 Weeks Range 4.88 - 10.43 | Updated Date 04/2/2025 |
52 Weeks Range 4.88 - 10.43 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 4.06% | Basic EPS (TTM) 3.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.29% | Operating Margin (TTM) 31.87% |
Management Effectiveness
Return on Assets (TTM) 5.16% | Return on Equity (TTM) 13.5% |
Valuation
Trailing PE 2.35 | Forward PE 2.06 | Enterprise Value 6682223149 | Price to Sales(TTM) 0.13 |
Enterprise Value 6682223149 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 1.83 | Enterprise Value to EBITDA 5.25 | Shares Outstanding 9586410 | Shares Floating 83022780 |
Shares Outstanding 9586410 | Shares Floating 83022780 | ||
Percent Insiders 80.36 | Percent Institutions 12.5 |
Analyst Ratings
Rating - | Target Price 18 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Gray Television Inc
Company Overview
History and Background
Gray Television, Inc. was founded in 1897 in Albany, Georgia. Originally a publishing company, it entered the television broadcasting industry in 1948. Over the years, Gray Television has expanded through acquisitions and strategic partnerships, becoming one of the largest owners of top-rated local television stations and digital platforms in the United States.
Core Business Areas
- Television Broadcasting: Owns and operates television stations affiliated with major networks such as CBS, NBC, ABC, FOX, and CW. Generates revenue from advertising sales, retransmission consent fees, and digital media.
- Digital Media: Operates digital platforms associated with its television stations, offering news, weather, and other content online. This segment contributes to advertising revenue and audience engagement.
Leadership and Structure
Hilton H. Howell, Jr. serves as the Executive Chairman & CEO. The company operates with a decentralized structure, empowering local station management to tailor content and advertising strategies to their specific markets. The management team also includes a CFO, CTO, and various regional VPs overseeing station operations.
Top Products and Market Share
Key Offerings
- Local Television Broadcasting: Offers local news, weather, sports, and entertainment programming. Competitors include other broadcast groups like Nexstar (NXST), Sinclair (SBGI), and Tegna (TGNA). Market share varies by DMA (Designated Market Area).
- Digital Media Content: Delivers news and information through websites, mobile apps, and social media platforms. Competitors include local newspapers, online news outlets, and national digital media companies. Revenue contribution not precisely broken out but growing.
Market Dynamics
Industry Overview
The broadcast television industry is undergoing transformation, facing competition from streaming services, cable networks, and digital media. Retransmission consent fees from cable and satellite providers are a significant revenue source, but are subject to negotiation and potential cord-cutting pressure.
Positioning
Gray Television is a leading local broadcaster with a focus on smaller to mid-sized markets. This strategy provides some insulation from direct competition with national broadcast networks and streaming giants. Local content is a competitive advantage.
Total Addressable Market (TAM)
The total addressable market for local TV advertising in the US is estimated to be tens of billions of dollars annually. Gray Television's positioning allows it to capture a significant portion of ad spend in its markets, but cord cutting and other digital advertising platforms are competitors.
Upturn SWOT Analysis
Strengths
- Extensive portfolio of local TV stations
- Strong local news presence
- Decentralized operating model
- Experienced management team
- Significant retransmission revenue
Weaknesses
- Reliance on advertising revenue
- Exposure to cord-cutting trends
- Debt burden from acquisitions
- Dependence on network affiliations
- Vulnerability to economic downturns
Opportunities
- Expansion into new markets through acquisitions
- Growth of digital media platforms
- Development of new revenue streams (e.g., OTT services)
- Strategic partnerships with streaming services
- Increased political advertising spending
Threats
- Cord-cutting and declining viewership
- Competition from streaming services
- Economic downturns impacting advertising revenue
- Changes in FCC regulations
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- NXST
- SBGI
- TGNA
Competitive Landscape
Gray Television's strength lies in its local market presence, competing with larger groups that may focus on larger metropolitan areas. Its decentralized structure enables responsiveness to local needs, though it carries inherent risks.
Major Acquisitions
Quincy Media
- Year: 2021
- Acquisition Price (USD millions): 925
- Strategic Rationale: Expanded Gray's footprint and added stations in attractive markets.
Growth Trajectory and Initiatives
Historical Growth: Gray Television has grown primarily through acquisitions of other broadcast station groups.
Future Projections: Analysts project modest revenue growth driven by digital media and retransmission fees. Future growth is also tied to any further acquisitions.
Recent Initiatives: Gray Television continues to invest in local news and digital platforms to enhance audience engagement and generate new revenue streams. They are focusing on improving their digital infrastructure and content offerings.
Summary
Gray Television is a large local broadcaster with a solid foundation in local news and retransmission fees. It faces challenges from cord-cutting and competition from streaming services. The company's high debt level is a risk, but its strong cash flow generation and focus on digital growth provide opportunities. Future success depends on effectively managing its debt and adapting to the evolving media landscape.
Similar Companies
EGP
EastGroup Properties Inc
EGP
EastGroup Properties Inc
NXST
Nexstar Broadcasting Group Inc
NXST
Nexstar Broadcasting Group Inc
SBGI
Sinclair Broadcast Group Inc
SBGI
Sinclair Broadcast Group Inc
TGNA
Tegna Inc
TGNA
Tegna Inc
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Investor Presentations, Analyst Reports, Industry Publications
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data is an estimate and may vary depending on the source and methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gray Television Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1993-03-17 | Executive Chairman & CEO Mr. Hilton Hatchett Howell Jr. | ||
Sector Communication Services | Industry Broadcasting | Full time employees 9118 | Website https://gray.tv |
Full time employees 9118 | Website https://gray.tv | ||
Gray Media, Inc., a multimedia company, owns and/or operates television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities. The company was formerly known as Gray Television, Inc. and changed its name to Gray Media, Inc. in January 2025. Gray Media, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.
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