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Flowers Foods Inc (FLO)



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Upturn Advisory Summary
02/11/2025: FLO (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -20.56% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.99B USD | Price to earnings Ratio 16.19 | 1Y Target Price 20.75 |
Price to earnings Ratio 16.19 | 1Y Target Price 20.75 | ||
Volume (30-day avg) 2063707 | Beta 0.4 | 52 Weeks Range 17.76 - 25.00 | Updated Date 04/1/2025 |
52 Weeks Range 17.76 - 25.00 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 5.05% | Basic EPS (TTM) 1.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.86% | Operating Margin (TTM) 7.28% |
Management Effectiveness
Return on Assets (TTM) 6.95% | Return on Equity (TTM) 17.97% |
Valuation
Trailing PE 16.19 | Forward PE - | Enterprise Value 5362245336 | Price to Sales(TTM) 0.78 |
Enterprise Value 5362245336 | Price to Sales(TTM) 0.78 | ||
Enterprise Value to Revenue 1.05 | Enterprise Value to EBITDA 10.21 | Shares Outstanding 210844992 | Shares Floating 195762478 |
Shares Outstanding 210844992 | Shares Floating 195762478 | ||
Percent Insiders 7.52 | Percent Institutions 75.24 |
Analyst Ratings
Rating 3.12 | Target Price 23.88 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 6 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Flowers Foods Inc

Company Overview
History and Background
Flowers Foods, founded in 1919 as Flowers Baking Company, has grown from a single bakery to a leading producer of packaged bakery foods. It has expanded through strategic acquisitions and internal growth.
Core Business Areas
- Fresh Packaged Bread: Focuses on producing and marketing fresh breads, buns, rolls, and snack cakes under various brands.
- Snack Cakes: Manufactures snack cakes sold under well-known brands.
- Frozen Foods: Manufactures frozen dough to be used for other goods.
Leadership and Structure
Flowers Foods has a CEO and a board of directors, with a structure organized by functional areas (e.g., sales, marketing, operations, finance).
Top Products and Market Share
Key Offerings
- Nature's Own: A leading brand of bread products with a significant market share in the US bread market. Competitors include Wonder Bread (owned by Flowers foods also) and Sara Lee (owned by Bimbo Bakeries).
- Wonder Bread: An iconic bread brand acquired by Flowers Foods, catering to a broad consumer base. Market share information not broken out separately; competitor is Nature's Own, Sara Lee.
- Dave's Killer Bread: Organic bread brand with a focus on whole grains, a part of Flower Food's portfolio after acquisition. Competitors include Alvarado Street Bakery and Rudi's Organic Bakery.
- Tastykake: Popular snack cake brand. Competitors include Little Debbie and Hostess.
Market Dynamics
Industry Overview
The packaged baked goods industry is mature and competitive, characterized by high volume and low margins, with trends towards healthier options and organic products.
Positioning
Flowers Foods is a major player in the industry, holding leading market positions in several bread and snack cake categories. Competitive advantages include strong brands, efficient operations, and a wide distribution network.
Total Addressable Market (TAM)
The US bakery market is estimated to be in excess of $40 billion annually. Flowers Foods is well-positioned to capture a significant portion of this TAM through its diverse product portfolio and strong market presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Efficient operations
- Leading market positions
- Experienced management team
Weaknesses
- High raw material costs
- Dependence on bread category
- Susceptibility to commodity price fluctuations
- Unionized workforce in some facilities
Opportunities
- Expanding into new geographies
- Acquiring smaller competitors
- Developing new products and healthier options
- Increasing market share in existing categories
- Focusing on Sustainability and Organic foods
Threats
- Intense competition
- Changing consumer preferences
- Rising labor costs
- Economic downturns
- Increased private label competition
Competitors and Market Share
Key Competitors
- Grupo Bimbo (BIMBOA.MX)
- Hostess Brands (TWNK)
- Campbell Soup Company (CPB)
Competitive Landscape
Flowers Foods competes with other major baking companies, as well as smaller regional players. Competitive advantages include brand strength and distribution network.
Major Acquisitions
Dave's Killer Bread
- Year: 2015
- Acquisition Price (USD millions): 275
- Strategic Rationale: Expanded into organic bread market, catering to health-conscious consumers.
Growth Trajectory and Initiatives
Historical Growth: Flowers Foods has grown through acquisitions and organic growth, expanding its product portfolio and geographic reach.
Future Projections: Future growth depends on market conditions, strategic initiatives, and competitive landscape. Analyst estimates should be consulted.
Recent Initiatives: Recent initiatives may include product innovation, acquisitions, and expansion into new markets.
Summary
Flowers Foods is a major player in the packaged bakery industry, known for its strong brands and efficient operations. The company faces challenges from rising costs and changing consumer preferences but has opportunities to grow through acquisitions and product innovation. Overall, Flowers Food is stable, and the company needs to make sure they keep up with market trends and adapt to the competitive landscape to have continued growth.
Similar Companies
- BIMBOA.MX
- TWNK
- CPB
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Financial news outlets
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions are subject to change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Flowers Foods Inc
Exchange NYSE | Headquaters Thomasville, GA, United States | ||
IPO Launch date 1987-11-05 | CEO & Chairman of Board Mr. A. Ryals McMullian Jr. | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 10200 | Website https://www.flowersfoods.com |
Full time employees 10200 | Website https://www.flowersfoods.com |
Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. It distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. The company's customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.
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