Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
CELH 
Celsius Holdings Inc (CELH)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
03/24/2025: CELH (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 30.48% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 03/24/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.40B USD | Price to earnings Ratio 79.4 | 1Y Target Price 39.26 |
Price to earnings Ratio 79.4 | 1Y Target Price 39.26 | ||
Volume (30-day avg) 13026677 | Beta 1.89 | 52 Weeks Range 21.10 - 98.85 | Updated Date 04/2/2025 |
52 Weeks Range 21.10 - 98.85 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.7% | Operating Margin (TTM) -5.48% |
Management Effectiveness
Return on Assets (TTM) 5.9% | Return on Equity (TTM) 12.55% |
Valuation
Trailing PE 79.4 | Forward PE 41.49 | Enterprise Value 8329869125 | Price to Sales(TTM) 6.2 |
Enterprise Value 8329869125 | Price to Sales(TTM) 6.2 | ||
Enterprise Value to Revenue 6.14 | Enterprise Value to EBITDA 51.1 | Shares Outstanding 235130000 | Shares Floating 163426922 |
Shares Outstanding 235130000 | Shares Floating 163426922 | ||
Percent Insiders 30.37 | Percent Institutions 63.51 |
Analyst Ratings
Rating 4.1 | Target Price 40.16 | Buy 8 | Strong Buy 8 |
Buy 8 | Strong Buy 8 | ||
Hold 4 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Celsius Holdings Inc
Company Overview
History and Background
Celsius Holdings, Inc. was founded in 2004. It initially focused on developing a calorie-burning beverage using a proprietary formula. The company has evolved over time, expanding its product line, distribution network, and market reach, leading to significant growth and popularity in the energy drink sector.
Core Business Areas
- Beverage Production and Sales: Celsius Holdings specializes in developing, marketing, and selling functional energy drinks and powdered drink mixes. These products are designed to boost metabolism and burn calories.
Leadership and Structure
The company has a board of directors overseeing its operations. The executive leadership team is responsible for strategic direction and day-to-day management.
Top Products and Market Share
Key Offerings
- Celsius Original: The original Celsius drink, marketed as a fitness drink to boost metabolism and energy. Competitors include Bang Energy, Monster Energy, and Red Bull. Market share is within the 25% range for energy drinks, but is constantly changing as new beverage companies enter the arena.
- Celsius Heat: A higher-intensity version of the original Celsius, marketed towards those seeking a more significant energy boost. Competitors include Bang Energy, Monster Energy, and Red Bull. Market share is within the 25% range for energy drinks, but is constantly changing as new beverage companies enter the arena.
- Celsius BCAA+Energy: Includes Branch Chain Amino Acids for muscle recovery and is sugar free. Competitors include AminoLean, BSN AMINOx.
Market Dynamics
Industry Overview
The energy drink industry is experiencing substantial growth, driven by increasing consumer demand for functional beverages and energy-boosting products. The industry is competitive, with numerous established players and new entrants. Growth is also driven by changing consumer preferences and health awareness.
Positioning
Celsius is positioned as a healthier energy drink option, targeting health-conscious consumers and fitness enthusiasts. Its competitive advantages include its clinically proven formula, unique positioning, and growing brand recognition. Celsius is now partnered with PepsiCo to expand its market share and distribution.
Total Addressable Market (TAM)
The global energy drinks market is projected to reach hundreds of billions of dollars. Celsius is positioned to increase its market share through expanded distribution via PepsiCo and product innovation.
Upturn SWOT Analysis
Strengths
- Clinically proven formula
- Strong brand recognition
- Effective marketing campaigns
- Growing distribution network (PepsiCo Partnership)
- Sugar-free products
Weaknesses
- Limited product portfolio compared to major competitors
- Reliance on specific distribution channels
- Price point higher than some competitors
Opportunities
- Expanding into new international markets
- Developing new product lines (e.g., different flavors, formats)
- Increasing partnerships with retailers and fitness centers
- Capitalizing on the growing demand for healthier energy drinks
- Further development of social media campaigns for greater reach
Threats
- Intense competition from established energy drink brands
- Changing consumer preferences and health regulations
- Potential negative publicity related to energy drink ingredients
- Economic downturn impacting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- MNST
- KDP
- FIZZ
Competitive Landscape
Celsius competes with larger, well-established energy drink brands. Its advantages include its healthier positioning and clinically proven formula. However, it faces challenges in competing with the marketing budgets and distribution networks of its larger rivals.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Celsius has experienced rapid revenue growth in recent years, driven by increasing demand for its products and successful marketing strategies.
Future Projections: Analysts project continued revenue growth for Celsius, driven by expansion into new markets and product innovation. Future stock price expectations rely on analyst data and are not provided here.
Recent Initiatives: Recent initiatives include the partnership with PepsiCo for distribution, new product launches, and expansion into new international markets.
Summary
Celsius Holdings Inc. is a strong player in the energy drink market due to its focus on health-conscious consumers and clinically proven formula. The PepsiCo partnership strengthens its distribution capabilities, driving further growth. Celsius must maintain its innovative edge while navigating intense competition and evolving consumer preferences. Monitoring supply chain stability and effectively managing costs are crucial for sustaining long-term success.
Similar Companies
- MNST
- KDP
- PEP
- FIZZ
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Analyst Estimates
- PepsiCo Partnership announcements
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Celsius Holdings Inc
Exchange NASDAQ | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2007-02-02 | CEO - | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 1073 | Website https://celsiusholdingsinc.com |
Full time employees 1073 | Website https://celsiusholdingsinc.com | ||
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS, a lifestyle and energy drink; CELSIUS Originals and Vibe, which are functional energy drinks in various flavors that is offered in carbonated and non-carbonated forms; CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; CELSIUS On-the-Go Powder, a functional energy drink in powder form; and CELSIUS Hydration, a line of zero-sugar hydration powders infused electrolytes in various fruit-forward flavors, as well as CELSIUS ready-to-drink products. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.