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Celsius Holdings Inc (CELH)

Upturn stock ratingUpturn stock rating
$34.88
Delayed price
Profit since last BUY16.54%
upturn advisory
Consider higher Upturn Star rating
BUY since 6 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
  • ALL
  • YEAR
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  • WEEK

Upturn Advisory Summary

03/24/2025: CELH (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

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Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

AI Based Fundamental Rating

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Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Analysis of Past Performance

Type Stock
Historic Profit 30.48%
Avg. Invested days 28
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 03/24/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 7.91B USD
Price to earnings Ratio 74.78
1Y Target Price 38.76
Price to earnings Ratio 74.78
1Y Target Price 38.76
Volume (30-day avg) 13026677
Beta 1.89
52 Weeks Range 21.10 - 98.85
Updated Date 03/30/2025
52 Weeks Range 21.10 - 98.85
Updated Date 03/30/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.45

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 10.7%
Operating Margin (TTM) -5.48%

Management Effectiveness

Return on Assets (TTM) 5.9%
Return on Equity (TTM) 12.55%

Valuation

Trailing PE 74.78
Forward PE 38.02
Enterprise Value 7866663549
Price to Sales(TTM) 5.84
Enterprise Value 7866663549
Price to Sales(TTM) 5.84
Enterprise Value to Revenue 5.8
Enterprise Value to EBITDA 48.26
Shares Outstanding 235130000
Shares Floating 163426922
Shares Outstanding 235130000
Shares Floating 163426922
Percent Insiders 30.37
Percent Institutions 63.54

Analyst Ratings

Rating 4.1
Target Price 40.16
Buy 8
Strong Buy 8
Buy 8
Strong Buy 8
Hold 4
Sell 1
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Celsius Holdings Inc

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Company Overview

History and Background

Celsius Holdings, Inc. was founded in 2004. It initially focused on developing a calorie-burning beverage using a proprietary formula. The company has evolved over time, expanding its product line, distribution network, and market reach, leading to significant growth and popularity in the energy drink sector.

Core Business Areas

  • Beverage Production and Sales: Celsius Holdings specializes in developing, marketing, and selling functional energy drinks and powdered drink mixes. These products are designed to boost metabolism and burn calories.

Leadership and Structure

The company has a board of directors overseeing its operations. The executive leadership team is responsible for strategic direction and day-to-day management.

Top Products and Market Share

Key Offerings

  • Celsius Original: The original Celsius drink, marketed as a fitness drink to boost metabolism and energy. Competitors include Bang Energy, Monster Energy, and Red Bull. Market share is within the 25% range for energy drinks, but is constantly changing as new beverage companies enter the arena.
  • Celsius Heat: A higher-intensity version of the original Celsius, marketed towards those seeking a more significant energy boost. Competitors include Bang Energy, Monster Energy, and Red Bull. Market share is within the 25% range for energy drinks, but is constantly changing as new beverage companies enter the arena.
  • Celsius BCAA+Energy: Includes Branch Chain Amino Acids for muscle recovery and is sugar free. Competitors include AminoLean, BSN AMINOx.

Market Dynamics

Industry Overview

The energy drink industry is experiencing substantial growth, driven by increasing consumer demand for functional beverages and energy-boosting products. The industry is competitive, with numerous established players and new entrants. Growth is also driven by changing consumer preferences and health awareness.

Positioning

Celsius is positioned as a healthier energy drink option, targeting health-conscious consumers and fitness enthusiasts. Its competitive advantages include its clinically proven formula, unique positioning, and growing brand recognition. Celsius is now partnered with PepsiCo to expand its market share and distribution.

Total Addressable Market (TAM)

The global energy drinks market is projected to reach hundreds of billions of dollars. Celsius is positioned to increase its market share through expanded distribution via PepsiCo and product innovation.

Upturn SWOT Analysis

Strengths

  • Clinically proven formula
  • Strong brand recognition
  • Effective marketing campaigns
  • Growing distribution network (PepsiCo Partnership)
  • Sugar-free products

Weaknesses

  • Limited product portfolio compared to major competitors
  • Reliance on specific distribution channels
  • Price point higher than some competitors

Opportunities

  • Expanding into new international markets
  • Developing new product lines (e.g., different flavors, formats)
  • Increasing partnerships with retailers and fitness centers
  • Capitalizing on the growing demand for healthier energy drinks
  • Further development of social media campaigns for greater reach

Threats

  • Intense competition from established energy drink brands
  • Changing consumer preferences and health regulations
  • Potential negative publicity related to energy drink ingredients
  • Economic downturn impacting consumer spending
  • Supply chain disruptions

Competitors and Market Share

Key Competitors

  • MNST
  • KDP
  • FIZZ

Competitive Landscape

Celsius competes with larger, well-established energy drink brands. Its advantages include its healthier positioning and clinically proven formula. However, it faces challenges in competing with the marketing budgets and distribution networks of its larger rivals.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: Celsius has experienced rapid revenue growth in recent years, driven by increasing demand for its products and successful marketing strategies.

Future Projections: Analysts project continued revenue growth for Celsius, driven by expansion into new markets and product innovation. Future stock price expectations rely on analyst data and are not provided here.

Recent Initiatives: Recent initiatives include the partnership with PepsiCo for distribution, new product launches, and expansion into new international markets.

Summary

Celsius Holdings Inc. is a strong player in the energy drink market due to its focus on health-conscious consumers and clinically proven formula. The PepsiCo partnership strengthens its distribution capabilities, driving further growth. Celsius must maintain its innovative edge while navigating intense competition and evolving consumer preferences. Monitoring supply chain stability and effectively managing costs are crucial for sustaining long-term success.

Similar Companies

  • MNST
  • KDP
  • PEP
  • FIZZ

Sources and Disclaimers

Data Sources:

  • Company Filings (SEC)
  • Industry Reports
  • Analyst Estimates
  • PepsiCo Partnership announcements

Disclaimers:

This analysis is based on available information and is not financial advice. Market conditions and company performance can change rapidly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Celsius Holdings Inc

Exchange NASDAQ
Headquaters Boca Raton, FL, United States
IPO Launch date 2007-02-02
CEO -
Sector Consumer Defensive
Industry Beverages - Non-Alcoholic
Full time employees 1073
Full time employees 1073

Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS, a lifestyle and energy drink; CELSIUS Originals and Vibe, which are functional energy drinks in various flavors that is offered in carbonated and non-carbonated forms; CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; CELSIUS On-the-Go Powder, a functional energy drink in powder form; and CELSIUS Hydration, a line of zero-sugar hydration powders infused electrolytes in various fruit-forward flavors, as well as CELSIUS ready-to-drink products. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.

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