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Zillow Group Inc (ZG)



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Upturn Advisory Summary
03/27/2025: ZG (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -42.23% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.75B USD | Price to earnings Ratio - | 1Y Target Price 87.83 |
Price to earnings Ratio - | 1Y Target Price 87.83 | ||
Volume (30-day avg) 712793 | Beta 2.34 | 52 Weeks Range 38.06 - 86.58 | Updated Date 03/27/2025 |
52 Weeks Range 38.06 - 86.58 | Updated Date 03/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.01% | Operating Margin (TTM) -12.46% |
Management Effectiveness
Return on Assets (TTM) -1.9% | Return on Equity (TTM) -2.39% |
Valuation
Trailing PE - | Forward PE 43.67 | Enterprise Value 16062560530 | Price to Sales(TTM) 7.94 |
Enterprise Value 16062560530 | Price to Sales(TTM) 7.94 | ||
Enterprise Value to Revenue 7.18 | Enterprise Value to EBITDA 89.73 | Shares Outstanding 54333300 | Shares Floating 223408116 |
Shares Outstanding 54333300 | Shares Floating 223408116 | ||
Percent Insiders 2.94 | Percent Institutions 84.42 |
Analyst Ratings
Rating 3.88 | Target Price 78.37 | Buy 4 | Strong Buy 10 |
Buy 4 | Strong Buy 10 | ||
Hold 11 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Zillow Group Inc

Company Overview
History and Background
Zillow Group, Inc. was founded in 2006 by Rich Barton and Lloyd Frink, former Microsoft executives. It launched its website in 2006, offering free access to real estate data and tools. It has grown through acquisitions and product development, becoming a leading online real estate marketplace.
Core Business Areas
- Internet, Media & Technology: Zillow Group Inc is operates the Zillow, Trulia, StreetEasy, and HotPads online real estate marketplaces, which provide a comprehensive suite of tools for buying, selling, renting, and financing homes.
Leadership and Structure
Zillow Group Inc's CEO is Susan Daimler. The company operates with a structure including technology, product, marketing, and sales divisions.
Top Products and Market Share
Key Offerings
- Zillow: Zillow's primary product is its online real estate marketplace. It offers a database of homes, search tools, valuation tools, and resources for buyers, sellers, renters, and homeowners. Zillow has a high brand name awareness and large active user base with high user engagement which is the highest relative to all competitors in user engagement, site traffic and mobile app downloads, with ~34 million users per day. Competitors include Realtor.com and Redfin.
- Trulia: Trulia is another online real estate marketplace owned by Zillow Group. It offers similar tools and resources as Zillow but is often targeted at a slightly different demographic, with less market share and popularity in comparison to Zillow. Competitors include Realtor.com and Redfin.
Market Dynamics
Industry Overview
The online real estate industry is competitive and rapidly evolving, driven by technological advancements and changing consumer preferences. Key trends include increasing mobile usage, the rise of iBuying, and the growing importance of data analytics.
Positioning
Zillow Group Inc. is a dominant player in the online real estate market, leveraging its large user base, brand recognition, and extensive data resources. It faces competition from other online portals, traditional real estate brokerages, and emerging technology companies.
Total Addressable Market (TAM)
The TAM for real estate related services is estimated to be several hundreds of billions of dollars, encompassing real estate transactions, mortgages, home services, and advertising. Zillow is well-positioned to capture a significant portion of this TAM through its diverse offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base
- Extensive real estate data
- Diverse product offerings
- High user engagement
Weaknesses
- Dependence on advertising revenue
- Sensitivity to housing market fluctuations
- Competition from established players
- iBuying business model challenges
Opportunities
- Expanding into new markets
- Developing innovative products and services
- Leveraging data analytics to improve user experience
- Partnering with real estate agents and brokers
Threats
- Economic downturn
- Increased competition
- Changing consumer preferences
- Regulatory changes
Competitors and Market Share
Key Competitors
- RELY
- RDFN
- OPEN
Competitive Landscape
Zillow's advantages lie in its brand recognition, vast data resources, and large user base. However, competitors may excel in specific niches, such as iBuying or brokerage services.
Major Acquisitions
ShowingTime
- Year: 2021
- Acquisition Price (USD millions): 500
- Strategic Rationale: Strategic Rationale: Strengthen Zillow's offerings for real estate agents and improve the home-showing experience.
Growth Trajectory and Initiatives
Historical Growth: Zillow has experienced strong growth in revenue and user base over the past decade, driven by its increasing market share and expansion into new product categories. Growth rate depends on specific periods.
Future Projections: Future growth projections vary depending on analyst estimates, market conditions, and company performance. Consult financial news sources for analyst reports.
Recent Initiatives: Zillow has recently focused on streamlining operations, investing in technology, and enhancing its core marketplace offerings.
Summary
Zillow Group Inc. maintains a strong position in the online real estate market due to its brand recognition and vast user base. However, dependence on advertising revenue and sensitivity to housing market fluctuations pose challenges. Recent strategic initiatives have been focused on streamlining operations and enhancing user experience, indicating a commitment to long-term growth. Zillow needs to closely monitor the housing market and navigate increasing competition to sustain its market leadership.
Similar Companies
- RELY
- RDFN
- OPEN
- GOOG
- FB
Sources and Disclaimers
Data Sources:
- Company Filings
- Financial News Outlets
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zillow Group Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2011-07-20 | CEO & Director Mr. Jeremy Wacksman | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 6856 | Website https://www.zillowgroup.com |
Full time employees 6856 | Website https://www.zillowgroup.com |
Zillow Group, Inc. operates real estate brands in mobile applications and Websites in the United States. The company offers premier agent and rentals marketplaces, new construction marketplaces, advertising, display advertising, and business technology solutions, as well as dotloop, a real estate transaction management SaaS solution. It also provides mortgage originations and the sale of mortgages, and advertising to mortgage lenders and other mortgage professionals; and title and escrow services. In addition, the company's brand portfolio includes Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, StreetEasy, HotPads, and Out East; and a suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Spruce, and Follow Up Boss. Zillow Group, Inc. was incorporated in 2004 and is headquartered in Seattle, Washington.
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