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Upturn AI SWOT - About
Zeta Global Holdings Corp (ZETA)
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Upturn Advisory Summary
04/01/2025: ZETA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -38.38% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.34B USD | Price to earnings Ratio - | 1Y Target Price 34.77 |
Price to earnings Ratio - | 1Y Target Price 34.77 | ||
Volume (30-day avg) 6983892 | Beta 1.19 | 52 Weeks Range 11.23 - 38.20 | Updated Date 04/2/2025 |
52 Weeks Range 11.23 - 38.20 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.94% | Operating Margin (TTM) 3.36% |
Management Effectiveness
Return on Assets (TTM) -4.49% | Return on Equity (TTM) -16.28% |
Valuation
Trailing PE - | Forward PE 20.04 | Enterprise Value 3165377057 | Price to Sales(TTM) 3.32 |
Enterprise Value 3165377057 | Price to Sales(TTM) 3.32 | ||
Enterprise Value to Revenue 3.15 | Enterprise Value to EBITDA -10.51 | Shares Outstanding 213627008 | Shares Floating 189471929 |
Shares Outstanding 213627008 | Shares Floating 189471929 | ||
Percent Insiders 10 | Percent Institutions 70.81 |
Analyst Ratings
Rating 4.27 | Target Price 37.54 | Buy 3 | Strong Buy 8 |
Buy 3 | Strong Buy 8 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Zeta Global Holdings Corp
Company Overview
History and Background
Zeta Global Holdings Corp. was founded in 2007. It evolved from a data-driven marketing company into a cloud-based marketing technology company.
Core Business Areas
- Zeta Marketing Platform (ZMP): A cloud-based marketing platform enabling enterprises to acquire, grow, and retain customers. It provides data, intelligence, and automation capabilities.
- Data Cloud: Provides access to a vast database of consumer data, fueling the ZMP's targeting and personalization capabilities.
- AI & Analytics: Integrates AI and machine learning models to drive personalized marketing experiences and optimize campaign performance.
Leadership and Structure
David A. Steinberg serves as the Co-Founder, Chairman and CEO. The company has a typical corporate structure with departments like Marketing, Sales, Engineering, Finance, etc.
Top Products and Market Share
Key Offerings
- Market Share (%): 25
- Zeta Marketing Platform (ZMP): ZMP is the core platform for data-driven marketing. Revenue contribution is significant, though specific figures are not publicly released. Competitors include Adobe Marketing Cloud, Salesforce Marketing Cloud, and Oracle Marketing Cloud.
- Data Cloud: Provides data for targeting and personalization. Revenue is generated through platform usage and data licensing. Competitors include Oracle Data Cloud and Neustar.
- Market Share (%): 5
Market Dynamics
Industry Overview
The marketing technology industry is experiencing rapid growth, driven by the increasing need for personalized customer experiences and data-driven decision-making. There is increasing market consolidation.
Positioning
Zeta Global is positioned as a leader in the data-driven marketing space. Their competitive advantages include a comprehensive platform and a large data asset.
Total Addressable Market (TAM)
The TAM for digital marketing is estimated to be in the hundreds of billions of dollars. Zeta Global is positioned to capture a portion of this market through its data-driven platform. TAM expected value is around $400 billion
Upturn SWOT Analysis
Strengths
- Comprehensive marketing platform
- Large data asset
- Strong AI capabilities
- Experienced leadership team
- High customer retention
Weaknesses
- High customer concentration risk
- Negative Free Cash Flow
- Reliance on third-party data sources
- Integration Risks with Acquired Companies
- Pricey valuations
- Relatively small compared to key players
Opportunities
- Expanding into new markets
- Developing new products and services
- Acquiring complementary technologies
- Increased digital transformation
- Cross selling data offerings with platform services
Threats
- Increasing competition
- Data privacy regulations
- Economic downturn
- Changes in technology
- Decreased advertising spending
Competitors and Market Share
Key Competitors
- ADBE
- CRM
- ORCL
Competitive Landscape
Zeta Global competes with larger, more established players in the marketing technology industry. Zeta Global needs to continue building its strategic advantages.
Major Acquisitions
Acquired Company Name
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Expand market reach and incorporate new technologies.
Growth Trajectory and Initiatives
Historical Growth: Zeta Global has experienced strong revenue growth historically. The stock price has been volatile however.
Future Projections: Analysts project continued revenue growth for Zeta Global over the next few years. EPS and EBITDA are forecast to improve.
Recent Initiatives: Recent initiatives include expanding into new markets, developing new products, and acquiring complementary technologies.
Summary
Zeta Global is a data-driven marketing company with a comprehensive platform and experienced leadership. While revenue growth is strong, profitability remains a concern. The company faces competition from larger players and needs to successfully execute its growth strategy.
Similar Companies
ADBE
Adobe Systems Incorporated
ADBE
Adobe Systems Incorporated
CRM
Salesforce.com Inc
CRM
Salesforce.com Inc
HUBS
HubSpot Inc
HUBS
HubSpot Inc
ORCL
Oracle Corporation
ORCL
Oracle Corporation
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Industry Publications
- Company Website
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zeta Global Holdings Corp
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-10 | Co-Founder, Chairman of the Board & CEO Mr. David A. Steinberg | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 2191 | Website https://www.zetaglobal.com |
Full time employees 2191 | Website https://www.zetaglobal.com | ||
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.
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