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Xerox Corp (XRX)



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Upturn Advisory Summary
04/01/2025: XRX (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -36.68% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 616.38M USD | Price to earnings Ratio - | 1Y Target Price 9.48 |
Price to earnings Ratio - | 1Y Target Price 9.48 | ||
Volume (30-day avg) 5308460 | Beta 1.69 | 52 Weeks Range 4.72 - 16.49 | Updated Date 04/1/2025 |
52 Weeks Range 4.72 - 16.49 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 10.35% | Basic EPS (TTM) -10.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -21.24% | Operating Margin (TTM) 1.8% |
Management Effectiveness
Return on Assets (TTM) 0.54% | Return on Equity (TTM) -64.82% |
Valuation
Trailing PE - | Forward PE 4.47 | Enterprise Value 3842384468 | Price to Sales(TTM) 0.1 |
Enterprise Value 3842384468 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.62 | Enterprise Value to EBITDA 22.67 | Shares Outstanding 125281000 | Shares Floating 115723678 |
Shares Outstanding 125281000 | Shares Floating 115723678 | ||
Percent Insiders 7.32 | Percent Institutions 99.46 |
Analyst Ratings
Rating 2.8 | Target Price 9.48 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 2 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Xerox Corp

Company Overview
History and Background
Xerox Corp was founded in 1906 as the Haloid Company, focusing on photographic paper and equipment. It became Xerox in 1961, revolutionizing document reproduction with the first plain paper copier. Over time, Xerox expanded into digital printing, document management, and IT services.
Core Business Areas
- Print and Technology: Provides digital printing, multifunction printers, production print solutions, and associated supplies and services.
- Software and Services: Offers document management solutions, workflow automation, managed print services, and digital transformation services.
Leadership and Structure
Xerox is led by a CEO and executive team. The organizational structure includes business units focused on specific product lines and geographic regions.
Top Products and Market Share
Key Offerings
- Versant Series: High-volume digital presses for commercial printing. Market share varies by region, competing with Ricoh, Canon, and Konica Minolta. Revenue not publicly broken out.
- AltaLink Series: Multifunction printers for office environments. Competitors include HP, Canon, and Brother. Revenue not publicly broken out.
- Xerox Workflow Central: A cloud-based platform that offers a range of document automation and workflow solutions. Competitors include Adobe, UiPath, and Automation Anywhere. Revenue not publicly broken out.
Market Dynamics
Industry Overview
The printing and document management industry is evolving towards digital solutions and managed services. Demand for traditional printing is declining, while digital printing and workflow automation are growing.
Positioning
Xerox is transitioning from a hardware-focused company to a technology and services provider. It aims to offer integrated solutions for document management and digital transformation.
Total Addressable Market (TAM)
The TAM for digital transformation and document management is estimated to be hundreds of billions of dollars. Xerox is positioned to capture a share of this market through its software and services offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive portfolio of printing technology
- Established customer base
- Growing software and services business
- Global reach
Weaknesses
- Declining revenue from traditional printing
- High debt levels
- Slow pace of innovation compared to competitors
- Complexity of organizational structure
- Weakening market share in core markets
Opportunities
- Expansion into new digital markets
- Strategic partnerships and acquisitions
- Increased demand for managed print services
- Growing adoption of cloud-based solutions
- Focus on SMB market segment
Threats
- Intense competition from established players
- Disruptive technologies
- Economic downturn
- Changing customer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- HPQ
- CAN
- RICOY
- KYOCY
Competitive Landscape
Xerox faces strong competition in both hardware and software. Its advantage lies in its long history and established brand, but it needs to innovate faster to compete with more agile competitors. HP Inc. is a bigger competitor, and it is much larger in terms of revenue.
Major Acquisitions
CareAR
- Year: 2021
- Acquisition Price (USD millions): 250
- Strategic Rationale: Expanded Xerox's software portfolio with a leading augmented reality support platform, enhancing service capabilities.
Growth Trajectory and Initiatives
Historical Growth: Xerox's historical growth has been challenged by the decline in traditional printing, offset by incremental growth in document management and software services.
Future Projections: Analysts project slow growth or continued decline in revenue due to market saturation and heightened competition. Growth in software and services is critical for long-term success.
Recent Initiatives: Focus on software development and acquisition to transition to cloud-based document management services
Summary
Xerox is facing challenges in a rapidly evolving market. Its legacy hardware business is in decline, requiring a successful pivot towards software and services to achieve future growth. While its brand recognition is a strength, intense competition and slow innovation pose significant threats. The company's long-term success depends on its ability to capitalize on digital transformation opportunities and strategic acquisitions.
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HPQ

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HPQ

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Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Analysis
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share figures are estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Xerox Corp
Exchange NASDAQ | Headquaters Norwalk, CT, United States | ||
IPO Launch date 1977-01-03 | CEO & Director Mr. Steven John Bandrowczak B.S., M.S. | ||
Sector Technology | Industry Information Technology Services | Full time employees 16800 | Website https://www.xerox.com |
Full time employees 16800 | Website https://www.xerox.com |
Xerox Holdings Corporation, together with its subsidiaries, operates as a workplace technology company that integrates hardware, services, and software for enterprises in North America, Latin America, Europe, the Middle East, Africa, India, and internationally. It operates in two segments: Print and Other, and Xerox Financial Services (XFS). The company engages in the design, development, and sale of document systems, solutions, and services, as well as associated technology offerings, including IT and software products and services. It also offers workplace solutions, which includes the sale of equipment, software, supplies, and the associated technical services; Entry, which is comprised of A4 desktop monochrome and color printers, and multifunction printers; Mid-range, which is comprised of A3 devices; and ConnectKey software. In addition, the company offers production solutions, which includes presses and solutions that provides black-and-white and full-color, as well as on-demand printing; xerographic and inkjet presses; and FreeFlow. Further, it offers Xerox services, which includes Managed Print Services, IT solutions, Capture and Content Services, and Customer Engagement Services; XFS, which offers financing for direct channel customer purchases of Xerox equipment and solutions, and lease financing to Xerox equipment and solution purchases through indirect channels; CareAR; DocuShare; and XMPie. It also invests in startups and early/mid-stage growth companies. The company sells its products through its direct sales force, distributors, independent agents, dealers, value-added resellers, systems integrators, and e-commerce marketplaces. The company was formerly known as Xerox Corporation and changed its name to Xerox Holdings Corporation in August 2019. Xerox Holdings Corporation was founded in 1903 and is headquartered in Norwalk, Connecticut.
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