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Wolverine World Wide Inc (WWW)
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Upturn Advisory Summary
01/09/2026: WWW (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $23.44
1 Year Target Price $23.44
| 7 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 76.4% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.52B USD | Price to earnings Ratio 17.36 | 1Y Target Price 23.44 |
Price to earnings Ratio 17.36 | 1Y Target Price 23.44 | ||
Volume (30-day avg) 10 | Beta 1.94 | 52 Weeks Range 9.44 - 32.50 | Updated Date 01/9/2026 |
52 Weeks Range 9.44 - 32.50 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 2.22% | Basic EPS (TTM) 1.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.85% | Operating Margin (TTM) 8.57% |
Management Effectiveness
Return on Assets (TTM) 5.22% | Return on Equity (TTM) 27.63% |
Valuation
Trailing PE 17.36 | Forward PE 11.57 | Enterprise Value 2161982788 | Price to Sales(TTM) 0.82 |
Enterprise Value 2161982788 | Price to Sales(TTM) 0.82 | ||
Enterprise Value to Revenue 1.17 | Enterprise Value to EBITDA 12.56 | Shares Outstanding 81967897 | Shares Floating 75800632 |
Shares Outstanding 81967897 | Shares Floating 75800632 | ||
Percent Insiders 1.91 | Percent Institutions 112.44 |
Upturn AI SWOT
Wolverine World Wide Inc
Company Overview
History and Background
Wolverine World Wide Inc. was founded in 1883 by August Erickson and his son-in-law, G.A. Johnson, as a small tannery in Rockford, Michigan. Initially focused on leather tanning, the company quickly moved into boot manufacturing. A key milestone was the acquisition of the Hush Puppies brand in 1963, which became a global success. Over the decades, Wolverine has expanded its portfolio through acquisitions and organic growth, becoming a prominent global footwear and apparel company with a diverse brand roster.
Core Business Areas
- Direct-to-Consumer (DTC): This segment encompasses the company's owned retail stores and e-commerce platforms, offering a direct selling channel for its brands and a more controlled customer experience. It aims to build brand loyalty and capture higher margins.
- Wholesale: This segment involves selling Wolverine's products through third-party retailers, department stores, specialty stores, and online marketplaces. It represents a significant portion of the company's revenue and distribution reach.
- International: This segment focuses on expanding Wolverine's brand presence and sales in markets outside of the United States, including Canada, Europe, Asia, and Latin America, through wholesale and DTC channels.
Leadership and Structure
Wolverine World Wide Inc. is led by a Board of Directors and a senior executive team. The CEO is responsible for the overall strategic direction and operational management. The company is organized by brand and geographic regions to effectively manage its diverse portfolio and global operations.
Top Products and Market Share
Key Offerings
- Hush Puppies: A globally recognized brand offering casual footwear for men, women, and children, known for comfort and style. Competitors include Clarks, Skechers, and Sperry Top-Sider.
- Merrell: A leading brand in outdoor footwear, offering hiking boots, trail running shoes, and casual outdoor wear. Key competitors include Salomon, Columbia, and Keen.
- Wolverine: The namesake brand, specializing in work boots and rugged casual footwear, known for durability and protection. Competitors include Timberland PRO, Red Wing Shoes, and Carhartt Footwear.
- Saucony: A performance running shoe brand, offering a range of footwear for various running styles and distances. Competitors include Nike, Adidas, Brooks, and Hoka One One.
- Sperry: Known for its iconic boat shoes and casual footwear, also offering seasonal styles. Competitors include Sebago, Timberland, and other casual shoe brands.
Market Dynamics
Industry Overview
The global footwear market is large and diverse, driven by fashion trends, athletic performance needs, and occupational requirements. Key trends include increasing demand for comfortable and casual wear, growth in the athleisure segment, and the expansion of e-commerce. Sustainability and ethical sourcing are also becoming more important consumer considerations.
Positioning
Wolverine World Wide Inc. is a diversified footwear company with a portfolio of well-established brands catering to various market segments, from outdoor and athletic to casual and work. Its competitive advantages lie in its brand recognition, established distribution networks, and a strategy that balances wholesale and DTC channels. The company aims to leverage its brand equity to capture market share in growing categories.
Total Addressable Market (TAM)
The global footwear market is valued in the hundreds of billions of dollars. Wolverine World Wide Inc. operates within this large TAM, aiming to capture a significant portion through its diverse brand portfolio and strategic market penetration. Its positioning is that of a significant player with established brands, seeking to grow its share through innovation and market expansion.
Upturn SWOT Analysis
Strengths
- Strong portfolio of well-recognized and established brands (e.g., Merrell, Hush Puppies, Saucony).
- Diversified product offerings catering to multiple consumer segments.
- Established global distribution networks, both wholesale and direct-to-consumer.
- Experience in brand management and product innovation.
- Ability to adapt to changing consumer preferences with a broad product range.
Weaknesses
- Reliance on a few key brands for a significant portion of revenue.
- Vulnerability to supply chain disruptions and rising material costs.
- Intense competition across all its brand categories.
- Challenges in adapting quickly to rapidly changing fashion trends.
- Past instances of divestitures indicating strategic adjustments.
Opportunities
- Growth in e-commerce and direct-to-consumer sales channels.
- Expansion into emerging international markets.
- Increasing consumer demand for sustainable and ethically sourced products.
- Leveraging digital marketing and social media for brand engagement.
- Potential for strategic acquisitions to broaden brand portfolio or enter new categories.
Threats
- Economic downturns impacting consumer discretionary spending.
- Intensifying competition from both established and emerging brands.
- Fluctuations in currency exchange rates impacting international sales.
- Changes in consumer preferences and fashion cycles.
- Regulatory changes and trade policies affecting manufacturing and import/export.
Competitors and Market Share
Key Competitors
- NIKE, Inc. (NKE)
- Adidas AG (ADS.DE)
- Skechers U.S.A., Inc. (SKX)
- Columbia Sportswear Company (COLM)
- VF Corporation (VFC)
Competitive Landscape
Wolverine World Wide Inc. competes in a highly fragmented and competitive global footwear market. Its advantages lie in its diverse brand portfolio, with established names in specific niches like outdoor (Merrell) and casual (Hush Puppies). However, it faces significant challenges from larger, more dominant players with vast marketing budgets and broader product ranges, such as Nike and Adidas. The company's ability to differentiate its brands and effectively execute its DTC strategy is crucial for maintaining and growing its market share.
Major Acquisitions
Keds
- Year: 2023
- Acquisition Price (USD millions): 100
- Strategic Rationale: Acquisition of Keds aimed to expand Wolverine's casual footwear portfolio, particularly in the women's segment, and leverage its brand heritage.
Sweaty Betty
- Year: 2021
- Acquisition Price (USD millions): 410
- Strategic Rationale: The acquisition of Sweaty Betty, a UK-based women's activewear brand, was intended to accelerate Wolverine's growth in the rapidly expanding activewear market and enhance its international presence.
Growth Trajectory and Initiatives
Historical Growth: Wolverine World Wide Inc. has experienced periods of significant growth driven by strategic acquisitions and the expansion of its popular brands. However, it has also faced challenges and undergone portfolio adjustments. The historical growth trajectory has been marked by both expansion and divestment, reflecting a dynamic approach to market positioning.
Future Projections: Future growth projections for Wolverine World Wide Inc. typically depend on analyst estimates that consider market trends, competitive landscape, and the company's strategic initiatives. These projections often focus on expected revenue growth, profit margins, and EPS. Factors such as the performance of its key brands, success of new product launches, and effectiveness of its DTC strategy are crucial for future growth.
Recent Initiatives: Recent initiatives at Wolverine World Wide Inc. have likely focused on optimizing its brand portfolio, enhancing its direct-to-consumer capabilities, and improving operational efficiencies. This may include investments in e-commerce technology, digital marketing, supply chain resilience, and potentially strategic divestitures or acquisitions to align with long-term growth objectives.
Summary
Wolverine World Wide Inc. is a diversified footwear company with a portfolio of well-recognized brands. Its strengths lie in its brand equity and distribution channels, but it faces intense competition and economic sensitivities. Recent strategic initiatives, including acquisitions like Sweaty Betty and Keds, aim to bolster its presence in growth markets and product categories. The company needs to vigilantly manage its brand mix and adapt to evolving consumer preferences to sustain its market position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Wolverine World Wide Inc. Investor Relations
- Financial News Websites (e.g., Bloomberg, Reuters, Yahoo Finance)
- Market Research Reports (General Footwear Industry Data)
- Company SEC Filings (10-K, 10-Q)
Disclaimers:
This JSON output is generated based on publicly available information and analytical models. It is intended for informational purposes only and does not constitute investment advice. Financial data and market share estimates are subject to change and may not be entirely precise. Readers are encouraged to conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wolverine World Wide Inc
Exchange NYSE | Headquaters Rockford, MI, United States | ||
IPO Launch date 1984-12-18 | CEO, President & Director Mr. Christopher E. Hufnagel | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 3100 | |
Full time employees 3100 | |||
Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories in the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada and Latin America. It operates through Active Group and Work Group segments. The company offers casual footwear and apparel; performance outdoor and athletic footwear and apparel; kids' footwear; industrial work boots and apparel; and uniform shoes and boots. The company sources and markets a range of footwear and apparel styles, including shoes, boots and sandals under the Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, Hytest, Merrell, Saucony, Sperry, Keds, Sweaty Betty, and Wolverine brands; and licenses under the Stride Rite brand. It markets Merrell and Wolverine branded apparel and accessories, as well as licenses its brands for use on non-footwear products, including the Hush Puppies apparel, eyewear, watches, socks, handbags, and plush toys; and Wolverine branded eyewear and gloves. In addition, the company markets pigskin leather under the Wolverine Leather division; sourcing division provides consulting services related to product development, production control, quality assurance, materials procurement, compliance, and other service; and multi-brand direct-to-consumer division includes retail stores that sell footwear and apparel of its brand portfolio. Further, it sells its products to department stores, national chains, catalog and specialty retailers, independent retailers, uniform outlets, and mass merchant and government customers through retail stores, third-party licensees and distributors, and joint ventures; and operates brick and mortar retails stores, and e-commerce sites. Additionally, the company operates through a network of retail stores and e-commerce sites. The company was founded in 1883 and is headquartered in Rockford, Michigan.
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