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Wolverine World Wide Inc (WWW)



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Upturn Advisory Summary
03/27/2025: WWW (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -18.37% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.14B USD | Price to earnings Ratio 24.26 | 1Y Target Price 22.89 |
Price to earnings Ratio 24.26 | 1Y Target Price 22.89 | ||
Volume (30-day avg) 1651773 | Beta 1.95 | 52 Weeks Range 8.91 - 24.53 | Updated Date 04/1/2025 |
52 Weeks Range 8.91 - 24.53 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 2.88% | Basic EPS (TTM) 0.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.73% | Operating Margin (TTM) 8.05% |
Management Effectiveness
Return on Assets (TTM) 3.5% | Return on Equity (TTM) 16.71% |
Valuation
Trailing PE 24.26 | Forward PE 11.74 | Enterprise Value 1785759607 | Price to Sales(TTM) 0.65 |
Enterprise Value 1785759607 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 1.02 | Enterprise Value to EBITDA 13.68 | Shares Outstanding 81034800 | Shares Floating 79759938 |
Shares Outstanding 81034800 | Shares Floating 79759938 | ||
Percent Insiders 1.85 | Percent Institutions 102.12 |
Analyst Ratings
Rating 4.2 | Target Price 25 | Buy 2 | Strong Buy 5 |
Buy 2 | Strong Buy 5 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Wolverine World Wide Inc

Company Overview
History and Background
Wolverine World Wide, Inc. was founded in 1883 as G.A. Krause Company. Initially a tannery, it evolved into a global footwear and apparel company with a portfolio of well-known brands.
Core Business Areas
- Active Group: Focuses on performance and outdoor footwear and apparel, including brands like Merrell and Saucony.
- Work Group: Specializes in work and outdoor safety footwear and apparel, primarily under the Wolverine brand.
- Lifestyle Group: Encompasses casual and fashion footwear and apparel, including brands like Sperry and Sweaty Betty
Leadership and Structure
Christopher E. Hufnagel is the President and Chief Executive Officer. The company operates with a brand-centric organizational structure, supported by functional teams.
Top Products and Market Share
Key Offerings
- Merrell: Outdoor footwear and apparel, known for hiking boots and trail running shoes. Competitors include Salomon, Columbia, and The North Face. Difficult to define market share precisely but is estimated between 5-10% of total outdoor footwear market.
- Saucony: Performance running shoes and apparel. Competitors include Nike, Adidas, Brooks, and ASICS. Estimated market share is approximately 4-6% of the performance running shoe market.
- Sperry: Boat shoes and nautical-inspired footwear. Competitors include Sebago, Rancourt & Co., and Eastland Shoe. Market share difficult to estimate but Sperry is a known leader in the boat shoe category.
- Wolverine: Work boots and apparel for various industries. Key competitors: Thorogood, Red Wing, Carhartt, and Timberland PRO. Estimated market share of the work boot market is approx. 3-5%.
Market Dynamics
Industry Overview
The footwear and apparel industry is highly competitive and fragmented, influenced by fashion trends, economic conditions, and technological advancements in materials and manufacturing.
Positioning
Wolverine World Wide, Inc. holds a diversified portfolio of brands catering to different segments, providing a degree of resilience and market reach. Competitive advantages include brand recognition and distribution networks.
Total Addressable Market (TAM)
The global footwear market is estimated to be hundreds of billions of dollars. WWW holds less than 1% of this total market value, but with a diversified porfolio, they are positioned for multiple growth sectors.
Upturn SWOT Analysis
Strengths
- Diversified brand portfolio
- Established distribution network
- Strong brand recognition in key segments
- Global presence
Weaknesses
- Dependence on fashion trends
- High inventory risk
- Highly competitive market
- Sensitivity to economic cycles
Opportunities
- Expansion into new markets
- Growth in e-commerce
- Product innovation and sustainability
- Strategic acquisitions and partnerships
Threats
- Increased competition from low-cost manufacturers
- Fluctuations in raw material prices
- Changing consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- DECK
- COLM
- VFC
Competitive Landscape
Wolverine Worldwide Inc. faces competition from both large and niche players. Advantages are a diversified portfolio; disadvantages include smaller scale compared to industry giants.
Major Acquisitions
Sweaty Betty
- Year: 2021
- Acquisition Price (USD millions): 410
- Strategic Rationale: Expanded the company's activewear portfolio and broadened its reach to female consumers.
Growth Trajectory and Initiatives
Historical Growth: Growth has been moderate in recent years, driven by brand performance and strategic initiatives.
Future Projections: Future growth depends on market trends, competition, and the company's ability to innovate and expand its product offerings.
Recent Initiatives: Recent strategic initiatives have included brand acquisitions and partnerships focused on new markets.
Summary
Wolverine World Wide Inc. is a diverse footwear and apparel company with a portfolio of recognized brands. While its diversified approach offers resilience, the company is smaller in scale compared to its larger competitors like Nike and Adidas. The company must navigate changing consumer trends and economic conditions while leveraging its brand recognition and distribution networks to continue future growth and ensure the strength of its products.
Similar Companies

COLM

Columbia Sportswear Company



COLM

Columbia Sportswear Company

DECK

Deckers Outdoor Corporation



DECK

Deckers Outdoor Corporation

LULU

Lululemon Athletica Inc.



LULU

Lululemon Athletica Inc.

NKE

Nike Inc



NKE

Nike Inc

RL

Ralph Lauren Corp Class A



RL

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UA

Under Armour Inc C



UA

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VFC

VF Corporation



VFC

VF Corporation
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Website
- Various news sources.
Disclaimers:
This analysis is based on publicly available information and represents an opinion, not financial advice. Market conditions and company performance may change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wolverine World Wide Inc
Exchange NYSE | Headquaters Rockford, MI, United States | ||
IPO Launch date 1984-12-18 | CEO, President & Director Mr. Christopher E. Hufnagel | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 3100 | |
Full time employees 3100 |
Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories in the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada and Latin America. It operates through Active Group and Work Group segments. The company offers casual footwear and apparel; performance outdoor and athletic footwear and apparel; kids' footwear; industrial work boots and apparel; and uniform shoes and boots. The company sources and markets a range of footwear and apparel styles, including shoes, boots and sandals under the Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, Hytest, Merrell, Saucony, Sperry, Keds, Sweaty Betty, and Wolverine brands; and licenses under the Stride Rite brand. It markets Merrell and Wolverine branded apparel and accessories, as well as licenses its brands for use on non-footwear products, including the Hush Puppies apparel, eyewear, watches, socks, handbags, and plush toys; and Wolverine branded eyewear and gloves. In addition, the company markets pigskin leather under the Wolverine Leather division; sourcing division provides consulting services related to product development, production control, quality assurance, materials procurement, compliance, and other service; and multi-brand direct-to-consumer division includes retail stores that sell footwear and apparel of its brand portfolio. Further, it sells its products to department stores, national chains, catalog and specialty retailers, independent retailers, uniform outlets, and mass merchant and government customers through retail stores, third-party licensees and distributors, and joint ventures; and operates brick and mortar retails stores, and e-commerce sites. Additionally, the company operates through a network of retail stores and e-commerce sites. The company was founded in 1883 and is headquartered in Rockford, Michigan.
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