Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
WRAP 
Wrap Technologies Inc (WRAP)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: WRAP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -61.78% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 79.54M USD | Price to earnings Ratio - | 1Y Target Price 2.5 |
Price to earnings Ratio - | 1Y Target Price 2.5 | ||
Volume (30-day avg) 186266 | Beta 1.37 | 52 Weeks Range 1.21 - 2.58 | Updated Date 04/1/2025 |
52 Weeks Range 1.21 - 2.58 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -611.47% |
Management Effectiveness
Return on Assets (TTM) -43.52% | Return on Equity (TTM) -123.65% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 75781760 | Price to Sales(TTM) 22.18 |
Enterprise Value 75781760 | Price to Sales(TTM) 22.18 | ||
Enterprise Value to Revenue 21.42 | Enterprise Value to EBITDA -4.15 | Shares Outstanding 49099600 | Shares Floating 36734769 |
Shares Outstanding 49099600 | Shares Floating 36734769 | ||
Percent Insiders 26.91 | Percent Institutions 9.78 |
Analyst Ratings
Rating - | Target Price 2.5 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Wrap Technologies Inc
Company Overview
History and Background
Wrap Technologies, Inc. was founded in 2016 and focuses on developing and marketing innovative public safety tools. It is publicly traded on NASDAQ under the symbol WRAP. The company's mission is to modernize policing and reduce fatalities during law enforcement encounters.
Core Business Areas
- BolaWrap: Wrap Technologies' primary product is the BolaWrap, a handheld remote restraint device that discharges a Kevlar tether to safely and non-lethally restrain individuals from a distance.
- Wrap Reality: Wrap Reality is a virtual reality-based training platform designed to enhance law enforcement's de-escalation and tactical skills in a safe and controlled environment.
- Customer Support and Training: Wrap Technologies provides comprehensive training and support programs to ensure law enforcement agencies effectively use and maintain their products.
Leadership and Structure
Wrap Technologies' leadership team includes key executives such as the CEO, CFO, and heads of sales and marketing. The company has a board of directors overseeing its strategic direction.
Top Products and Market Share
Key Offerings
- BolaWrap: The BolaWrap is a remote restraint device designed to de-escalate encounters between law enforcement and individuals. Market share data is not publicly available. Competitors include companies offering other less-lethal options like tasers (Axon Enterprise), pepper spray, and batons.
- Wrap Reality: Wrap Reality offers immersive virtual reality training for law enforcement officers, focusing on de-escalation tactics and improving decision-making skills. Market share data is not publicly available. Competitors in the VR training space include companies like Axon Enterprise offering similar VR training.
Market Dynamics
Industry Overview
The law enforcement technology market is growing, driven by the need for safer and more effective tools for de-escalation and control. There is an increasing focus on non-lethal options.
Positioning
Wrap Technologies is positioned as an innovator in the less-lethal technology space, offering alternatives to traditional methods. Its competitive advantage lies in its unique BolaWrap device and its VR training platform.
Total Addressable Market (TAM)
The TAM for less-lethal law enforcement technologies is estimated to be in the billions of dollars. Wrap Technologies is positioned to capture a portion of this market through continued innovation and expansion of its product offerings.
Upturn SWOT Analysis
Strengths
- Innovative BolaWrap product
- VR training platform (Wrap Reality)
- Strong focus on de-escalation
- Growing market demand for less-lethal options
Weaknesses
- Limited market share compared to established players
- Dependence on a single core product (BolaWrap)
- Sales cycles can be long
- Profitability challenges
Opportunities
- Expansion into new law enforcement agencies and international markets
- Development of new product lines
- Strategic partnerships with other technology providers
- Increased adoption of VR training in law enforcement
Threats
- Competition from established players with broader product portfolios
- Negative publicity or safety concerns related to product use
- Changes in law enforcement policies and funding
- Economic downturn affecting government budgets
Competitors and Market Share
Key Competitors
- AXON
- DGLY
- FLIR
Competitive Landscape
Wrap Technologies faces stiff competition from established players like Axon Enterprise, which has a much broader product portfolio and a larger customer base. Wrap's advantage is its unique BolaWrap and VR training. Disadvantages is lack of capital and a less established sales cycle.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Wrap Technologies has experienced growth in revenue as it expands its customer base and introduces new products. This is a small company, therefore the trajectory has been volatile.
Future Projections: Future growth projections vary based on analyst estimates and company guidance. Continued expansion into new markets and product innovation are key factors.
Recent Initiatives: Recent initiatives include expansion into international markets, enhancements to the Wrap Reality platform, and partnerships with law enforcement agencies.
Summary
Wrap Technologies is an innovative company with a unique product offering in the less-lethal law enforcement technology market. Its BolaWrap device and VR training platform differentiate it from competitors. However, it faces challenges related to market share, profitability, and competition from larger players. The company has growth potential through continued expansion and product development but must manage its financial resources carefully.
Similar Companies
AXON
Axon Enterprise Inc.
AXON
Axon Enterprise Inc.
DGLY
Digital Ally Inc
DGLY
Digital Ally Inc
GOOG
Alphabet Inc Class C
GOOG
Alphabet Inc Class C
MSFT
Microsoft Corporation
MSFT
Microsoft Corporation
Sources and Disclaimers
Data Sources:
- Wrap Technologies' SEC filings (10-K, 10-Q)
- Industry reports and analyst estimates
- Company website and investor relations materials
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change. Investing in stocks involves risk, including the potential loss of principal.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wrap Technologies Inc
Exchange NASDAQ | Headquaters Tempe, AZ, United States | ||
IPO Launch date 2018-05-29 | Founder, CEO, Executive Chairman & Interim Principal Financial and Accounting Officer Mr. Scot Jason Cohen | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 52 | Website https://www.wrap.com |
Full time employees 52 | Website https://www.wrap.com | ||
Wrap Technologies, Inc., a public safety technology and services company, develops policing solutions to law enforcement and security personnel worldwide. The company offers BolaWrap 150, a handheld remote restraint device that discharges a seven and a half-foot kevlar tether, entangling an individual from a range of 10-25 feet; and Wrap Intrensic, a body-worn camera and digital evidence management for capturing, storing, and managing digital evidence, such as video and audio recordings for criminal investigations and maintaining transparency in public interactions. It also provides Wrap Reality Virtual Training platfom, a law enforcement 3D training system employing immersive computer graphics VR with proprietary software-enabled content. The company was founded in 2016 and is based in Tempe, Arizona.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.