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Winmark Corporation (WINA)



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Upturn Advisory Summary
04/04/2025: WINA (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 20.31% | Avg. Invested days 54 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.40B USD | Price to earnings Ratio 36.48 | 1Y Target Price 445 |
Price to earnings Ratio 36.48 | 1Y Target Price 445 | ||
Volume (30-day avg) 26105 | Beta 0.78 | 52 Weeks Range 295.79 - 429.00 | Updated Date 04/6/2025 |
52 Weeks Range 295.79 - 429.00 | Updated Date 04/6/2025 | ||
Dividends yield (FY) 0.86% | Basic EPS (TTM) 10.92 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 49.02% | Operating Margin (TTM) 69.4% |
Management Effectiveness
Return on Assets (TTM) 61.26% | Return on Equity (TTM) - |
Valuation
Trailing PE 36.48 | Forward PE - | Enterprise Value 1198994480 | Price to Sales(TTM) 14.12 |
Enterprise Value 1198994480 | Price to Sales(TTM) 14.12 | ||
Enterprise Value to Revenue 14.75 | Enterprise Value to EBITDA 21.72 | Shares Outstanding 3520400 | Shares Floating 2726411 |
Shares Outstanding 3520400 | Shares Floating 2726411 | ||
Percent Insiders 17.59 | Percent Institutions 76.49 |
Analyst Ratings
Rating 4 | Target Price 445 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Winmark Corporation

Company Overview
History and Background
Winmark Corporation franchises retail store concepts and leases equipment. Founded in 1988, it has grown through franchising and brand development, focusing on resale retail.
Core Business Areas
- Franchising: Winmark franchises five retail concepts: Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. They earn royalties from franchisees based on gross sales.
- Leasing: Winmark provides leasing services, primarily to franchisees, for equipment and software necessary for operating their stores.
Leadership and Structure
Brett D. Heffes is the CEO. The company has a traditional corporate structure with executive leadership overseeing franchising, finance, and operations.
Top Products and Market Share
Key Offerings
- Plato's Closet: Buys and sells gently used trendy clothing and accessories for teens and young adults. Competitors include Buffalo Exchange, Crossroads Trading, and online marketplaces like ThredUp and Poshmark. It accounts for a sizable portion of Winmark's total revenue.
- Once Upon A Child: Buys and sells gently used kids' clothing, shoes, toys, and baby gear. Competitors include Kid to Kid, online marketplaces such as Facebook Marketplace, and consignment stores. It is the second largest revenue driver within the Winmark portfolio.
- Play It Again Sports: Buys and sells new and used sporting goods equipment. Competitors include Dick's Sporting Goods, Academy Sports + Outdoors, and online retailers like eBay and Amazon. It is the third largest revenue driver within the Winmark portfolio.
- Style Encore: Buys and sells gently used women's clothing, shoes, handbags and accessories. Competitors include Plato's Closet, Buffalo Exchange, online marketplaces like ThredUp and Poshmark. It accounts for a small portion of Winmark's total revenue.
- Music Go Round: Buys and sells used musical instruments and equipment. Competitors include Guitar Center, Sweetwater, and online marketplaces like eBay and Reverb. It accounts for a small portion of Winmark's total revenue.
Market Dynamics
Industry Overview
The resale retail industry is growing, driven by increasing consumer awareness of sustainability, value-consciousness, and a desire for unique items. The leasing segment faces competition from traditional lenders and other leasing companies.
Positioning
Winmark is a leader in the resale retail franchising space. Its competitive advantages include established brand recognition, proven operating systems, and a network of franchisees.
Total Addressable Market (TAM)
The resale market is estimated to be worth billions. Winmark is positioned to capture a portion of this market through continued franchise expansion and brand development.
Upturn SWOT Analysis
Strengths
- Established franchise system
- Strong brand recognition
- Recurring royalty revenue
- Experienced management team
- Diverse franchise portfolio
Weaknesses
- Dependence on franchisee performance
- Exposure to economic downturns
- Competition from online marketplaces
- Limited international presence
- Franchise Legal Risks
Opportunities
- Further expansion of existing brands
- Acquisition of new franchise concepts
- Development of new technologies
- International expansion
- Growing demand for sustainable products
Threats
- Changing consumer preferences
- Increased competition
- Economic recession
- Regulatory changes
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- ThredUp (TDUP)
- TheRealReal (REAL)
- eBay (EBAY)
- Buffalo Exchange (private)
Competitive Landscape
Winmark's advantage lies in its franchise model, providing local ownership and established brand recognition. Online marketplaces offer broader selection and convenience but lack the personalized service of local stores.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Winmark has historically grown through franchise expansion and same-store sales growth. They also benefit from resale industry momentum.
Future Projections: Future growth is expected to be driven by continued franchise expansion, same-store sales increases, and potential acquisitions.
Recent Initiatives: Recent initiatives include investments in technology to support franchisees, and expansion into new markets.
Summary
Winmark is a financially sound company with a strong franchise model and steady growth in the resale retail sector. The company benefits from increasing consumer interest in sustainability and value. However, competition from online marketplaces and potential economic downturns pose challenges. Continued investment in technology and franchise support will be crucial for future success.
Similar Companies

EBAY

eBay Inc



EBAY

eBay Inc

REAL

TheRealReal Inc



REAL

TheRealReal Inc
TDUP

ThredUp Inc


TDUP

ThredUp Inc
Sources and Disclaimers
Data Sources:
- Winmark Corporation Investor Relations
- Company filings (10-K, 10-Q)
- Industry reports
- Analyst estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and based on available information. Financial metrics should be independently verified.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Winmark Corporation
Exchange NASDAQ | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1993-08-24 | Chairman & CEO Mr. Brett D. Heffes | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 89 | Website https://winmarkcorporation.com |
Full time employees 89 | Website https://winmarkcorporation.com |
Winmark Corporation, a resale company operates as a franchisor for small business in the United States and Canada. The company franchises retail stores concepts that buy, sell and trade merchandise. It also operates middle-market equipment leasing business. In addition, the company buys and sells used clothing and accessories geared toward the teenage and young adult market under Plato's Closet brand and operates stores that buys and sells used and new children's clothing, toys, furniture, equipment, and accessories primarily to parents of children ages infant to 12 years under the Once Upon A Child brand. Further, it buys, sells, and trades in used and new sporting goods, equipment, and accessories for various athletic activities that include team sports, such as baseball/softball, hockey, football, lacrosse, and soccer, as well as fitness, ski/snowboard, golf, and others under the Play It Again Sports brand; and buys and sells used women's apparel, shoes, and accessories under the Style Encore brand. Additionally, the company buys, sells, trades in, and used and new musical instruments, speakers, amplifiers, music-related electronics, and related accessories under the Music Go Round brand and operates an e-commerce platform that allows franchisees of Music Go Round, Play It Again Sports and Style Encore brands to market and sell in-store product inventory online. Winmark Corporation was formerly known as Grow Biz International, Inc. and changed its name to Winmark Corporation in November 2001. Winmark Corporation was incorporated in 1988 and is headquartered in Minneapolis, Minnesota.
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