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Upturn AI SWOT - About
WDFC 
WD-40 Company (WDFC)
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Upturn Advisory Summary
03/27/2025: WDFC (1-star) is a SELL. SELL since 3 days. Profits (-6.74%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -14.65% | Avg. Invested days 56 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.32B USD | Price to earnings Ratio 46.9 | 1Y Target Price 296 |
Price to earnings Ratio 46.9 | 1Y Target Price 296 | ||
Volume (30-day avg) 116889 | Beta -0.11 | 52 Weeks Range 208.74 - 291.17 | Updated Date 04/1/2025 |
52 Weeks Range 208.74 - 291.17 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 1.54% | Basic EPS (TTM) 5.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-04-07 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin 11.78% | Operating Margin (TTM) 16.37% |
Management Effectiveness
Return on Assets (TTM) 13.85% | Return on Equity (TTM) 32.15% |
Valuation
Trailing PE 46.9 | Forward PE 46.3 | Enterprise Value 3376894231 | Price to Sales(TTM) 5.49 |
Enterprise Value 3376894231 | Price to Sales(TTM) 5.49 | ||
Enterprise Value to Revenue 5.59 | Enterprise Value to EBITDA 31.86 | Shares Outstanding 13546200 | Shares Floating 13501265 |
Shares Outstanding 13546200 | Shares Floating 13501265 | ||
Percent Insiders 0.78 | Percent Institutions 91.45 |
Analyst Ratings
Rating 4 | Target Price 301 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
WD-40 Company
Company Overview
History and Background
WD-40 Company was founded in 1953 in San Diego, California, as Rocket Chemical Company. Initially, the company developed rust-prevention solvents and degreasers for the aerospace industry. Their first product, WD-40, was created to displace water and prevent corrosion. In 1969, the company changed its name to WD-40 Company.
Core Business Areas
- WD-40 Multi-Use Product: This segment focuses on the flagship WD-40 Multi-Use Product, available in various sizes and delivery systems. It's used for lubricating, penetrating, displacing moisture, cleaning, and protecting against corrosion.
- WD-40 Specialist: This segment includes a line of specialty products designed for specific maintenance tasks. These include lubricants, penetrants, degreasers, and rust removers, each formulated for enhanced performance in demanding applications.
- Homecare and Cleaning Products: This segment includes brands like 3-IN-ONE, Lava, Spot Shot and Carpet Fresh, offering products for cleaning, lubrication, and stain removal in homes and workplaces.
Leadership and Structure
The company is led by a Board of Directors and an executive team. Key roles include the CEO, CFO, and heads of various departments such as marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- WD-40 Multi-Use Product: The company's flagship product, used for displacing water, preventing corrosion, lubricating, cleaning, and penetrating. It holds a significant portion of the multi-purpose lubricant market. Competitors include CRC 3-36, Liquid Wrench, and PB Blaster. Estimated Market Share: 25%-35% globally for multi-purpose lubricants.
- WD-40 Specialist Line: A range of specialty lubricants, penetrants, degreasers, and rust removers designed for specific applications. Competitors include LPS Laboratories, Permatex, and Loctite. Revenue figures are not typically broken down per product.
- 3-IN-ONE: A multi-purpose oil used for lubricating tools and household items. Competitors include generic all-purpose oils and other specialty lubricants. Revenue figures are not typically broken down per product.
Market Dynamics
Industry Overview
The market for lubricants, cleaners, and home maintenance products is mature and competitive. Growth is driven by factors such as industrial production, automotive maintenance, and consumer spending on home improvement. Environmental regulations are increasingly influencing product formulations.
Positioning
WD-40 Company holds a strong brand position with high brand recognition and customer loyalty. Its competitive advantages include its established distribution network, product innovation, and effective marketing.
Total Addressable Market (TAM)
The global lubricants market is estimated at over $150 billion. WD-40 Company is positioned to capture a portion of the market through its multi-use product and expanding specialist line.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyalty
- Global distribution network
- Diversified product portfolio
- Consistent profitability
- Strong cash flow generation
Weaknesses
- Reliance on a single flagship product
- Limited pricing power in some markets
- Vulnerability to raw material price fluctuations
- Brand Perception can be limited to legacy products
Opportunities
- Expanding into new geographic markets
- Developing new product lines for specific applications
- Leveraging digital marketing and e-commerce channels
- Acquiring complementary businesses
Threats
- Intense competition from established players and private labels
- Fluctuations in raw material costs (e.g., petroleum-based products)
- Changing consumer preferences and environmental regulations
- Economic downturns impacting industrial production and consumer spending
Competitors and Market Share
Key Competitors
- ITW
- RPM
Competitive Landscape
WD-40 Companyu2019s advantages include its strong brand recognition and global distribution network. Its disadvantages include reliance on petroleum based products and intense competition within the market.
Major Acquisitions
ACDelco Professional Motor Oil
- Year: 2024
- Acquisition Price (USD millions): 28
- Strategic Rationale: Expands WD-40 Company's portfolio of maintenance products in the automotive sector.
Growth Trajectory and Initiatives
Historical Growth: WD-40 Company has experienced steady growth in revenue and earnings over the past decade, driven by expanding product lines and geographic reach.
Future Projections: Analysts project continued growth for WD-40 Company, driven by new product launches, international expansion, and strategic acquisitions. Revenue growth is projected at 5-8% annually.
Recent Initiatives: Recent initiatives include expanding the WD-40 Specialist line, investing in digital marketing, and acquiring new brands.
Summary
WD-40 Company has strong brand recognition. They also have a proven history of sales. The company's success depends on them capitalizing on opportunities to develop new products. They must also carefully manage competition and adapt to market changes to maintain profitability and shareholder value.
Similar Companies
ITW
Illinois Tool Works Inc
ITW
Illinois Tool Works Inc
MSM
MSC Industrial Direct Company Inc
MSM
MSC Industrial Direct Company Inc
RPM
RPM International Inc
RPM
RPM International Inc
Sources and Disclaimers
Data Sources:
- WD-40 Company Investor Relations
- SEC Filings (10-K reports)
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change and may not be completely accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WD-40 Company
Exchange NASDAQ | Headquaters San Diego, CA, United States | ||
IPO Launch date 1990-03-26 | CEO, President & Director Mr. Steven A. Brass | ||
Sector Basic Materials | Industry Specialty Chemicals | Full time employees 644 | Website https://www.wd40company.com |
Full time employees 644 | Website https://www.wd40company.com | ||
WD-40 Company develops and sells maintenance products, and homecare and cleaning products in North America, Central and South America, Asia, Australia, Europe, India, the Middle East, and Africa. The company provides multi-purpose maintenance products that include aerosol sprays, non-aerosol trigger sprays, precision pens, and in liquid-bulk form products under the WD-40 Multi-Use brand; specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand; multi-purpose drip oil, specialty drip oils, and specialty aerosol maintenance products under the 3-IN-ONE brand; and professional spray maintenance products and lubricants for the bike market under the GT85 brand. In addition, the company provides automatic toilet bowl cleaners under the 2000 Flushes brand; aerosol and liquid trigger carpet stain and odor eliminators under the Spot Shot brand; room and rug deodorizers under the Carpet Fresh brand; carpet and household cleaners, and rug and room deodorizers under the Carpet Fresh and 1001 brands; heavy-duty hand cleaner products under the Lava brand in the United States, as well as under the Solvol brand in Australia; aerosol quick-dry foaming carpet and fabric sanitizers and deodorizers products, and spot stain cleaners under the no vac brand; and automatic toilet bowl cleaners under the X-14 brand. It sells its products primarily through hardware stores, automotive parts outlets, industrial distributors and suppliers, mass retail and home center stores, value retailers, grocery stores, online retailers, warehouse club stores, farm supply, sport retailers, and independent bike dealers. WD-40 Company was founded in 1953 and is headquartered in San Diego, California.
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