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Weibo Corp (WB)



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Upturn Advisory Summary
04/01/2025: WB (1-star) is a SELL. SELL since 5 days. Profits (-2.76%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit 0.08% | Avg. Invested days 36 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.36B USD | Price to earnings Ratio 8.15 | 1Y Target Price 11.31 |
Price to earnings Ratio 8.15 | 1Y Target Price 11.31 | ||
Volume (30-day avg) 1931330 | Beta 0.28 | 52 Weeks Range 7.03 - 12.40 | Updated Date 04/2/2025 |
52 Weeks Range 7.03 - 12.40 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 8.68% | Basic EPS (TTM) 1.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-12 | When Before Market | Estimate 0.3858 | Actual 0.4 |
Profitability
Profit Margin 17.14% | Operating Margin (TTM) 25.8% |
Management Effectiveness
Return on Assets (TTM) 4.48% | Return on Equity (TTM) 8.74% |
Valuation
Trailing PE 8.15 | Forward PE 5.22 | Enterprise Value 1873436890 | Price to Sales(TTM) 1.35 |
Enterprise Value 1873436890 | Price to Sales(TTM) 1.35 | ||
Enterprise Value to Revenue 1.07 | Enterprise Value to EBITDA 3.79 | Shares Outstanding 155492992 | Shares Floating 82430428 |
Shares Outstanding 155492992 | Shares Floating 82430428 | ||
Percent Insiders 6.14 | Percent Institutions 38.92 |
Analyst Ratings
Rating 3.67 | Target Price 10.78 | Buy 1 | Strong Buy 8 |
Buy 1 | Strong Buy 8 | ||
Hold 10 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Weibo Corp

Company Overview
History and Background
Weibo Corp was founded in 2009 as Sina Weibo, a microblogging platform in China. It quickly grew to become one of the largest social media platforms in the country, evolving from a Twitter-like service to a comprehensive social and content platform.
Core Business Areas
- Advertising and Marketing Services: This segment generates revenue through the sale of display advertising, search advertising, and social marketing solutions to businesses and brands.
- Value-Added Services (VAS): This includes revenue from membership fees, live streaming, and other platform-based services, offering additional features and content to users.
Leadership and Structure
Weibo Corp's leadership consists of a CEO, CFO, and a board of directors. Its organizational structure includes departments for engineering, product development, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Weibo Platform: Weibo is the core product, a microblogging and social networking platform with features like user profiles, content sharing, and real-time trending topics. In China, Weibo's market share is approximately 25% in the social media advertising market. Competitors include Douyin (TikTok's Chinese version) and Kuaishou. Weibo has 582 million average daily active users as of Q1 2024.
- Weibo International Version: An international version of the Weibo platform to target overseas markets. No specific market share data is available. However, it operates in a competitive global social media landscape, competing with platforms like Twitter and Facebook. Exact revenue figures for the international version are not publicly disclosed separately.
Market Dynamics
Industry Overview
The social media industry is dynamic, with rapid growth and intense competition. It's characterized by technological advancements, shifting consumer preferences, and evolving regulatory landscapes.
Positioning
Weibo Corp is a leading social media platform in China, offering a blend of microblogging, social networking, and content sharing. Its competitive advantages include a large user base and strong brand recognition.
Total Addressable Market (TAM)
The TAM for social media advertising in China is expected to reach $100 billion in 2024. Weibo is well-positioned to capture a significant portion of this TAM through its advertising and marketing solutions.
Upturn SWOT Analysis
Strengths
- Large user base in China
- Strong brand recognition
- Diversified revenue streams
- Established advertising platform
Weaknesses
- Concentration in the Chinese market
- Regulatory risks in China
- Intense competition from other platforms
- Dependence on advertising revenue
Opportunities
- Expansion into new markets
- Development of new features and services
- Partnerships with e-commerce platforms
- Growth in mobile advertising
Threats
- Increased government regulation
- Changing user preferences
- Economic slowdown in China
- Emergence of new social media platforms
Competitors and Market Share
Key Competitors
- BZUN
- MOMO
- JOYY
Competitive Landscape
Weibo Corp faces competition from other social media platforms, e-commerce platforms, and video streaming services. Its advantages include a large user base and strong brand recognition.
Major Acquisitions
EasyFan
- Year: 2016
- Acquisition Price (USD millions): 17.3
- Strategic Rationale: This acquisition was made to enhance Weibo's content creation capabilities and platform services.
Growth Trajectory and Initiatives
Historical Growth: Weibo Corp has experienced rapid growth in its user base and revenue over the past decade, driven by the expansion of the Chinese social media market.
Future Projections: Analysts project continued growth in revenue and earnings over the next few years, driven by increased advertising spending and expansion into new markets.
Recent Initiatives: Recent initiatives include the introduction of new features, expansion of partnerships with e-commerce platforms, and investments in artificial intelligence.
Summary
Weibo Corp is a significant player in the Chinese social media landscape, boasting a large user base and established advertising platform. However, it faces challenges related to regulatory risks, intense competition, and dependence on the Chinese market. Its strengths are its large user base and brand recognition, while it should look out for increased regulation and new platform competitors. Future growth will depend on successful expansion into new markets and development of innovative services.
Similar Companies

BIDU

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BIDU

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BZUN

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MOMO

Hello Group Inc



MOMO

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Sources and Disclaimers
Data Sources:
- Weibo Corp's official website
- SEC filings
- Market research reports
- Analyst estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Weibo Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2014-04-17 | CEO & Director Mr. Gaofei Wang | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees - | Website https://ir.weibo.com/ |
Full time employees - | Website https://ir.weibo.com/ |
Weibo Corporation, through its subsidiaries, operates as a social media platform for people to create, discover, and distribute content in the People's Republic of China. It operates in two segments, Advertising and Marketing Services; and Value-Added Services. The company offers discovery products to help users discover content on its platform; self-expression products that enable its users to express themselves on its platform; and social products to promote social interaction between users on its platform. It also provides advertising and marketing solutions, such as social display advertisements; and promoted marketing offerings, such as Fans Headline and Weibo Express promoted feeds, as well as promoted trends and search products that appear alongside user's trends discovery and search behaviors. In addition, the company offers products, such as trends, search, video/live streaming, and editing tools; content customization, copyright contents pooling, and user interaction development; and search list recommendation, trends list recommendation, and Weibo app opening advertisements. Further, it provides back-end management, traffic support, and product services for better displaying and promotion of its account and content; open application platform for other app developers that allows users to log into third-party applications with their Weibo account for sharing third-party content on its platform; and Weibo Wallet, a product that enables platform partners to conduct interest generation activities on Weibo, such as handing out red envelops and coupons. The company was formerly known as T.CN Corporation and changed its name to Weibo Corporation in 2012. The company was founded in 2009 and is headquartered in Beijing, the People's Republic of China.
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