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Wayfair Inc (W)



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Upturn Advisory Summary
03/27/2025: W (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -46.79% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.05B USD | Price to earnings Ratio - | 1Y Target Price 54.79 |
Price to earnings Ratio - | 1Y Target Price 54.79 | ||
Volume (30-day avg) 4796856 | Beta 3.45 | 52 Weeks Range 29.68 - 76.17 | Updated Date 04/2/2025 |
52 Weeks Range 29.68 - 76.17 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.15% | Operating Margin (TTM) -2.63% |
Management Effectiveness
Return on Assets (TTM) -6.26% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 45.05 | Enterprise Value 6902330081 | Price to Sales(TTM) 0.34 |
Enterprise Value 6902330081 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 0.58 | Enterprise Value to EBITDA -7.75 | Shares Outstanding 102246000 | Shares Floating 99721565 |
Shares Outstanding 102246000 | Shares Floating 99721565 | ||
Percent Insiders 5.19 | Percent Institutions 110.47 |
Analyst Ratings
Rating 3.86 | Target Price 55.79 | Buy 5 | Strong Buy 13 |
Buy 5 | Strong Buy 13 | ||
Hold 18 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Wayfair Inc

Company Overview
History and Background
Wayfair Inc. was founded in 2002 (originally as CSN Stores) by Niraj Shah and Steve Conine. Initially, it was a collection of niche websites. It evolved into a single brand in 2011, consolidating various online stores focused on home goods.
Core Business Areas
- Wayfair.com: Offers a vast selection of furniture, decor, housewares, and home improvement products for all styles and budgets.
- Joss & Main: Focuses on curated collections of furniture and decor with a more contemporary and stylish aesthetic.
- AllModern: Offers modern and contemporary furniture and decor.
- Birch Lane: Specializes in classic and traditional furniture and decor.
- Perigold: Provides a curated selection of luxury furniture and decor from premium brands.
Leadership and Structure
Niraj Shah serves as the Chief Executive Officer (CEO). The company has a typical corporate structure with various departments including merchandising, technology, marketing, and operations.
Top Products and Market Share
Key Offerings
- Furniture: Includes sofas, beds, tables, chairs, and other essential furniture items. Wayfair commands a significant portion of the online furniture market. Competitors include Amazon, Overstock, and traditional furniture retailers. Specific market share data is proprietary, but Wayfair is a major player.
- market share: Wayfair has around 1.8% of total sales in home furnishing and 7% of online home furnishing sales.
- Decor & Pillows: Encompasses a wide range of decorative items, including rugs, lighting, wall art, and bedding. Wayfair offers a vast selection, with major competition from Amazon and Target. Market share data is unavailable.
- Kitchen & Dining: Includes cookware, dinnerware, appliances, and kitchen furniture. Competition includes major retailers like Walmart and Target.
- market share: Wayfair has around 6% of online furniture sales.
Market Dynamics
Industry Overview
The home goods industry is experiencing growth driven by e-commerce and home improvement trends. The market is highly competitive, with both online and traditional retailers vying for market share.
Positioning
Wayfair positions itself as an online destination for all things home, offering a vast selection and competitive pricing. Its competitive advantages include a large product catalog, proprietary logistics network, and strong brand recognition.
Total Addressable Market (TAM)
The global home decor market is estimated to be in the hundreds of billions of dollars. Wayfair is targeting a significant portion of this market through its diverse product offerings and online platform.
Upturn SWOT Analysis
Strengths
- Vast product selection
- Strong brand recognition
- Proprietary logistics network (CastleGate)
- Established e-commerce platform
- Mobile Applications
Weaknesses
- History of unprofitability
- High marketing expenses
- Dependence on third-party suppliers
- Customer Service issues
Opportunities
- Expansion into new markets (international)
- Growth in the home improvement sector
- Increased focus on private label brands
- Leveraging AI and personalization to enhance customer experience
Threats
- Intense competition from Amazon and other major retailers
- Economic downturn affecting consumer spending
- Supply chain disruptions
- Increasing shipping costs
Competitors and Market Share
Key Competitors
- AMZN
- OSTK
- HD
- TGT
Competitive Landscape
Wayfair's advantages include its vast selection and strong brand. Disadvantages include unprofitability and high marketing expenses. Amazon has the advantage of scale, whereas Home Depot has brick and mortar stores for faster shipping and returns. Overstock offers lower prices.
Major Acquisitions
DwellStudio
- Year: 2014
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded Wayfair's product offerings and design capabilities.
Growth Trajectory and Initiatives
Historical Growth: Wayfair has experienced significant revenue growth since its inception, driven by the shift towards online shopping and its broad product selection.
Future Projections: Analyst projections vary, but generally anticipate continued revenue growth driven by e-commerce trends. Profitability remains a key focus. Consult financial news outlets for analyst estimates.
Recent Initiatives: Recent initiatives include expanding its private label offerings, improving its logistics network, and enhancing its online platform.
Summary
Wayfair has established a strong brand and vast product selection, but it continues to grapple with profitability challenges. Its extensive catalog and growing e-commerce platform present opportunities, yet high marketing expenses and competition from established giants like Amazon pose significant threats. The company must achieve profitability and manage operation efficiency to continue thriving in the online retail market. While the company has good growth potential, it must be careful to mitigate external threats.
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Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Publicly Available Information
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is approximate and may vary depending on the source. Always consult with a qualified financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wayfair Inc
Exchange NYSE | Headquaters Boston, MA, United States | ||
IPO Launch date 2014-10-02 | Co-Founder, Co-Chairman & CEO Mr. Niraj S. Shah | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 12100 | Website https://www.wayfair.com |
Full time employees 12100 | Website https://www.wayfair.com |
Wayfair Inc. engages in the e-commerce business in the United States and internationally. It offers online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.
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