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Upturn AI SWOT - About
VRA 
Vera Bradley Inc (VRA)
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Upturn Advisory Summary
04/01/2025: VRA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -22.96% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 62.38M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 251451 | Beta 2 | 52 Weeks Range 2.15 - 8.32 | Updated Date 04/1/2025 |
52 Weeks Range 2.15 - 8.32 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-11 | When Before Market | Estimate 0.065 | Actual -0.3 |
Profitability
Profit Margin -16.72% | Operating Margin (TTM) -12.82% |
Management Effectiveness
Return on Assets (TTM) -5.39% | Return on Equity (TTM) -28.34% |
Valuation
Trailing PE - | Forward PE 13.33 | Enterprise Value 121939801 | Price to Sales(TTM) 0.17 |
Enterprise Value 121939801 | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.33 | Enterprise Value to EBITDA 5.9 | Shares Outstanding 27726500 | Shares Floating 17241040 |
Shares Outstanding 27726500 | Shares Floating 17241040 | ||
Percent Insiders 29.39 | Percent Institutions 72.61 |
Analyst Ratings
Rating 5 | Target Price 6.25 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Vera Bradley Inc
Company Overview
History and Background
Vera Bradley, Inc. was founded in 1982 by Patricia Miller and Barbara Bradley Baekgaard. Initially known for its quilted cotton luggage, handbags, and accessories, the company has evolved into a lifestyle brand offering a wider range of products. Significant milestones include expanding its retail presence, developing a strong e-commerce platform, and acquiring other brands.
Core Business Areas
- Vera Bradley: Focuses on handbags, luggage, accessories, and home decor items known for their colorful patterns and quilted designs. Its target market is primarily women.
- Pura Vida: Offers handcrafted bracelets and accessories. This segment aims for a younger demographic with a focus on the casual, beachy lifestyle.
Leadership and Structure
The CEO is Jacqueline Ardrey. The company operates with a functional organizational structure, including departments for design, marketing, sales, finance, and operations.
Top Products and Market Share
Key Offerings
- Handbags: Vera Bradley's signature product, including tote bags, crossbody bags, and backpacks. The competitors include brands such as Coach, Michael Kors, and Kate Spade.
- Luggage & Travel Accessories: A range of travel products, including rolling luggage, duffel bags, and travel organizers. Competitors include Samsonite, Away, and Travelpro.
- Pura Vida Bracelets: Handmade bracelets are targeted towards a younger audience. Competitors include Lokai and Alex and Ani.
Market Dynamics
Industry Overview
The accessories market is highly competitive, with trends driven by fashion, lifestyle, and consumer preferences. E-commerce has become increasingly important for reaching a wider customer base.
Positioning
Vera Bradley positions itself as a lifestyle brand offering fashionable and functional products. Its competitive advantages include brand recognition, loyal customer base, and distinctive designs.
Total Addressable Market (TAM)
The global handbags and luggage market is estimated to be worth hundreds of billions of dollars. Vera Bradley is positioned to capture a share of this market through its diverse product lines and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Loyal customer base
- Distinctive designs and patterns
- Established e-commerce platform
- Multiple distribution channels
Weaknesses
- Dependence on a specific design aesthetic
- Potential brand fatigue
- Price point may be higher than some competitors
- Fluctuations in consumer tastes impacting demand
- Inventory management challenges
Opportunities
- Expanding product lines
- International expansion
- Partnerships and collaborations
- Enhancing e-commerce and digital marketing
- Focus on sustainability and ethical sourcing
Threats
- Increased competition from other brands
- Changing fashion trends
- Economic downturns impacting consumer spending
- Counterfeit products
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- COH
- KORS
- TLYS
Competitive Landscape
Vera Bradley faces competition from established luxury brands and fast-fashion retailers. Its advantage lies in its distinctive designs and loyal customer base, while its disadvantages include dependence on a specific design aesthetic and fluctuating fashion trends.
Major Acquisitions
Pura Vida Bracelets
- Year: 2019
- Acquisition Price (USD millions): 130
- Strategic Rationale: To expand into a younger demographic and diversify its product offerings.
Growth Trajectory and Initiatives
Historical Growth: Historical growth depends on current market data and not possible at this time.
Future Projections: Future projections depend on analyst estimates and not possible at this time.
Recent Initiatives: Recent initiatives include focusing on digital marketing, expanding product offerings (such as the Pura Vida brand), and streamlining supply chain operations.
Summary
Vera Bradley is a recognizable lifestyle brand with a loyal customer base. The company benefits from its distinctive designs and established e-commerce platform. However, it faces challenges from increased competition, changing fashion trends, and the need to diversify its product portfolio. Expanding internationally and focusing on sustainability could drive future growth.
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Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. The data and analysis presented are based on available information, which may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vera Bradley Inc
Exchange NASDAQ | Headquaters Roanoke, IN, United States | ||
IPO Launch date 2010-10-21 | President, CEO & Director Ms. Jacqueline M. Ardrey | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 1725 | Website https://verabradley.com |
Full time employees 1725 | Website https://verabradley.com | ||
Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates in three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, various technology accessories, and hair accessories, as well as bracelets, rings, necklaces, tees, and hoodies under the Pura Vida brand. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, footwear, outerwear, socks, and tops under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements. It sells its Pura Vida branded products through wholesale retailers and department stores; and its Pura Vida website, www.puravidabracelets.com. Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.
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