VEL official logo VEL
VEL 1-star rating from Upturn Advisory
Velocity Financial Llc (VEL) company logo

Velocity Financial Llc (VEL)

Velocity Financial Llc (VEL) 1-star rating from Upturn Advisory
$18.62
Last Close (24-hour delay)
Profit since last BUY-5.07%
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SELL
SELL since 2 days
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Upturn Stock price based on last close icon Stock price based on last close
*as per simulation
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Upturn Advisory Summary

01/09/2026: VEL (1-star) is a SELL. SELL since 2 days. Simulated Profits (-5.07%). Updated daily EoD!

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

1 star rating from financial analysts

3 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $21.67

1 Year Target Price $21.67

Analysts Price Target For last 52 week
$21.67 Target price
52w Low $16.12
Current$18.62
52w High $21.39

Analysis of Past Performance

Type Stock
Historic Profit 28.96%
Avg. Invested days 40
Today’s Advisory SELL
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 01/09/2026
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Key Highlights

Company Size Small-Cap Stock
Market Capitalization 713.82M USD
Price to earnings Ratio 7.55
1Y Target Price 21.67
Price to earnings Ratio 7.55
1Y Target Price 21.67
Volume (30-day avg) 3
Beta 0.78
52 Weeks Range 16.12 - 21.39
Updated Date 01/9/2026
52 Weeks Range 16.12 - 21.39
Updated Date 01/9/2026
Dividends yield (FY) -
Basic EPS (TTM) 2.43
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Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 39.61%
Operating Margin (TTM) 64.83%

Management Effectiveness

Return on Assets (TTM) 1.5%
Return on Equity (TTM) 16.18%

Valuation

Trailing PE 7.55
Forward PE -
Enterprise Value 6768673792
Price to Sales(TTM) 3.11
Enterprise Value 6768673792
Price to Sales(TTM) 3.11
Enterprise Value to Revenue 24.43
Enterprise Value to EBITDA -
Shares Outstanding 38900030
Shares Floating 6043120
Shares Outstanding 38900030
Shares Floating 6043120
Percent Insiders 2.61
Percent Institutions 96.79

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Velocity Financial Llc

Velocity Financial Llc(VEL) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Velocity Financial, Inc. (NYSE: VEL) was founded in 2004 and has grown to become a leading provider of diversified specialty lending and real estate services. The company focuses on originating, securitizing, and servicing mortgage loans, primarily for small-to-medium-sized businesses and individual investors. A significant milestone was its initial public offering (IPO) in January 2020, which provided capital for further expansion. Velocity has evolved by expanding its product offerings and geographic reach, adapting to changing market conditions in the non-QM (non-qualified mortgage) and residential mortgage sectors.

Company business area logo Core Business Areas

  • Origination and Servicing of Mortgage Loans: Velocity Financial originates and services a variety of mortgage loans, including non-qualified mortgages (non-QM), which cater to borrowers who do not meet traditional lending standards. This segment is crucial for their revenue generation through origination fees, interest income, and servicing fees.
  • Securitization Services: The company engages in the securitization of its originated loans, pooling them into securities that are then sold to investors. This process helps Velocity generate liquidity and manage its balance sheet.
  • Real Estate Services: Velocity also offers related real estate services, which can include property management and other ancillary services that complement their lending operations.

leadership logo Leadership and Structure

Velocity Financial, Inc. is a publicly traded company with a Board of Directors overseeing its strategic direction. The executive management team is responsible for day-to-day operations. Key leadership roles typically include a CEO, CFO, COO, and heads of various business units such as origination and servicing. The organizational structure is designed to support its lending and servicing operations across multiple states.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Non-Qualified Mortgage (Non-QM) Loans: Velocity Financial is a prominent player in the non-QM lending market, offering mortgages to borrowers with unique financial situations, such as self-employed individuals, those with inconsistent income, or complex tax returns. While precise market share for non-QM lending is difficult to pinpoint due to its fragmented nature, Velocity is recognized as a significant originator in this space. Competitors include other non-bank lenders like Rocket Mortgage (part of Rocket Companies), United Wholesale Mortgage, and various regional lenders.
  • Residential Mortgage Loans: Beyond non-QM, Velocity also offers traditional residential mortgage products. The broader residential mortgage market is highly competitive, dominated by large financial institutions and mortgage banks. Velocity's focus remains on specific niches within this market where they can differentiate themselves.
  • Loan Servicing: Velocity provides loan servicing for both its own originated loans and, in some cases, for loans originated by third parties. This generates recurring fee income. The loan servicing market is also competitive, with specialized servicing companies and large financial institutions active in this area.

Market Dynamics

industry overview logo Industry Overview

Velocity Financial operates within the US mortgage and specialty finance industries. This sector is heavily influenced by interest rate environments, regulatory changes, housing market conditions, and overall economic health. The non-QM segment, in particular, has seen growth as traditional lenders have tightened standards, creating opportunities for specialized lenders.

Positioning

Velocity Financial is positioned as a specialized lender focused on niches within the mortgage market, particularly non-QM loans. Their competitive advantages lie in their expertise in underwriting complex borrowers, their securitization capabilities, and their operational efficiency in loan origination and servicing. They aim to provide flexible lending solutions that larger institutions may not offer.

Total Addressable Market (TAM)

The TAM for the US mortgage market is substantial, measured in trillions of dollars annually for originations and servicing. The non-QM segment, while smaller, is a rapidly growing portion of this market, estimated to be in the hundreds of billions of dollars. Velocity Financial is positioned to capture a significant share of this non-QM TAM due to its specialized focus and established infrastructure. However, they compete with a growing number of participants in this space.

Upturn SWOT Analysis

Strengths

  • Specialization in the growing non-QM market
  • Strong securitization platform
  • Experienced management team
  • Diversified revenue streams (origination, servicing, securitization)
  • Scalable operational infrastructure

Weaknesses

  • Reliance on market conditions and interest rates
  • Exposure to credit risk inherent in lending
  • Competition from larger, well-capitalized institutions
  • Potential for regulatory changes impacting non-QM lending

Opportunities

  • Continued growth in the non-QM market
  • Expansion into new geographic markets
  • Development of new loan products
  • Strategic partnerships and acquisitions
  • Increased demand for loan servicing

Threats

  • Rising interest rates impacting demand and affordability
  • Economic downturns leading to increased delinquencies and defaults
  • Increased competition and potential price wars
  • Stringent regulatory oversight and compliance costs
  • Disruptions from new fintech lending platforms

Competitors and Market Share

Key competitor logo Key Competitors

  • Rocket Companies Inc. (RKT)
  • United Wholesale Mortgage (Private)
  • LoanDepot Inc. (LDI)
  • New Residential Investment Corp. (NRZ)

Competitive Landscape

Velocity Financial competes in a highly competitive mortgage market. Its advantages lie in its specialization in non-QM lending, where it has developed significant expertise. However, it faces challenges from larger, more diversified lenders with greater capital resources and brand recognition. Its ability to innovate and maintain efficient operations will be key to its success.

Growth Trajectory and Initiatives

Historical Growth: Velocity Financial has demonstrated growth in its loan origination and servicing portfolios over the past several years, driven by the expansion of the non-QM market and its strategic focus. Its IPO in 2020 provided capital that likely fueled further expansion.

Future Projections: Future growth projections for Velocity Financial depend on various factors, including the sustained demand for non-QM loans, interest rate trends, and the company's ability to effectively manage its risks and expand its market reach. Analyst estimates, if available, would provide insights into expected revenue and earnings growth.

Recent Initiatives: Recent initiatives likely involve enhancing its technology platforms for loan origination and servicing, exploring new product development, expanding its sales force, and potentially engaging in strategic partnerships or acquisitions to bolster its market position and service offerings.

Summary

Velocity Financial, Inc. is a specialized lender with a strong foothold in the growing non-QM mortgage market. Its core strengths lie in its securitization capabilities and operational efficiency, allowing it to serve borrowers underserved by traditional lenders. However, the company is susceptible to interest rate fluctuations and broader economic downturns, and faces significant competition from larger players. Continued focus on its niche, coupled with prudent risk management and strategic growth initiatives, will be crucial for its sustained success.

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Sources and Disclaimers

Data Sources:

  • Company filings with the U.S. Securities and Exchange Commission (SEC)
  • Financial news outlets and industry publications
  • Market data providers

Disclaimers:

This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute investment advice. Market share data is estimated and may vary depending on the source and methodology. Financial data and projections are subject to change and inherent uncertainties.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Velocity Financial Llc

Exchange NYSE
Headquaters Westlake Village, CA, United States
IPO Launch date 2020-01-17
Co-Founder, CEO, President & Director Mr. Christopher D. Farrar
Sector Financial Services
Industry Mortgage Finance
Full time employees 309
Full time employees 309

Velocity Financial, Inc. operates as a real estate finance company in the United States. It originates, securitizes, and manages a portfolio of loans, which are secured by real estate, including investor 1-4 unit residential rental properties; residential apartments combined with office or retail space; and loans for multi-family, mixed use, and commercial properties. The company also provides warehouse and other properties. It offers its products through a network of independent mortgage brokers and direct borrower relationships. The company was founded in 2004 and is headquartered in Westlake Village, California