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Upbound Group Inc. (UPBD)

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Upturn Advisory Summary
01/09/2026: UPBD (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $30.75
1 Year Target Price $30.75
| 5 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -26.3% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.10B USD | Price to earnings Ratio 13.03 | 1Y Target Price 30.75 |
Price to earnings Ratio 13.03 | 1Y Target Price 30.75 | ||
Volume (30-day avg) 8 | Beta 1.86 | 52 Weeks Range 15.48 - 28.55 | Updated Date 01/9/2026 |
52 Weeks Range 15.48 - 28.55 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 8.35% | Basic EPS (TTM) 1.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.85% | Operating Margin (TTM) 6.65% |
Management Effectiveness
Return on Assets (TTM) 7.02% | Return on Equity (TTM) 13.01% |
Valuation
Trailing PE 13.03 | Forward PE 3.66 | Enterprise Value 2827045003 | Price to Sales(TTM) 0.24 |
Enterprise Value 2827045003 | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 0.62 | Enterprise Value to EBITDA 1.63 | Shares Outstanding 57905731 | Shares Floating 52385578 |
Shares Outstanding 57905731 | Shares Floating 52385578 | ||
Percent Insiders 9.34 | Percent Institutions 94.95 |
Upturn AI SWOT
Upbound Group Inc.

Company Overview
History and Background
Upbound Group Inc., formerly known as Rent-A-Center, Inc., was founded in 1986. It has evolved from a traditional rent-to-own furniture retailer into a diversified company offering flexible solutions for acquiring furniture, electronics, appliances, and computers. Key milestones include its initial public offering (IPO) and numerous strategic acquisitions to expand its reach and service offerings.
Core Business Areas
- Rent-A-Center: This is the company's primary direct-to-consumer rent-to-own business, operating a large network of physical stores offering a wide range of furniture, electronics, appliances, and computers. Customers can lease these items with flexible payment options, with the option to own the item after a specified period. This segment also includes online sales and delivery services.
- Preferred Lease: This segment focuses on providing lease-to-own solutions to customers through a network of third-party retailers. Preferred Lease partners with various retailers, enabling them to offer flexible payment options to their customers for larger purchases like furniture and appliances. This B2B segment leverages the company's expertise in lease-to-own financing.
- Acquisitions and Corporate Functions: While not a primary revenue-generating segment, this area encompasses strategic acquisitions, integration efforts, and overarching corporate support services that drive the company's overall strategy and operational efficiency.
Leadership and Structure
Upbound Group Inc. is led by a CEO and a Board of Directors. The organizational structure is typically segmented by its core business areas (Rent-A-Center, Preferred Lease) with functional departments overseeing operations, finance, marketing, and human resources.
Top Products and Market Share
Key Offerings
- Rent-to-Own Furniture & Appliances: Offers a wide selection of furniture, appliances, and home goods on a flexible lease-to-own basis. Market share is fragmented within the broader furniture and appliance retail market, with competitors including large retailers with financing options, other rent-to-own specialists, and online marketplaces. Specific market share data for this niche is not readily available publicly but is estimated to be a significant player in the rent-to-own segment.
- Rent-to-Own Electronics: Provides leases for televisions, computers, gaming consoles, and other consumer electronics. Competitors include electronics retailers, big-box stores with financing, and direct-to-consumer electronics brands.
- Flexible Lease Financing for Retailers (Preferred Lease): A B2B service offering lease-to-own solutions to third-party retailers. This service competes with other third-party financing providers and in-house financing options offered by retailers.
Market Dynamics
Industry Overview
Upbound Group Inc. operates in the retail, furniture, appliance, and electronics sectors, with a specific focus on the rent-to-own (RTO) and flexible financing segments. The RTO market is influenced by consumer disposable income, credit availability, and preferences for flexible payment over outright ownership. The broader retail landscape is increasingly competitive with the rise of e-commerce.
Positioning
Upbound Group Inc. is positioned as a leading provider of rent-to-own solutions in the United States. Its competitive advantages include a large store footprint, established brand recognition (as Rent-A-Center), and a diversified business model spanning direct-to-consumer and B2B financing.
Total Addressable Market (TAM)
The TAM for the rent-to-own industry is substantial, catering to consumers who may have limited access to traditional credit. While specific TAM figures vary, it's a multi-billion dollar market. Upbound Group Inc. holds a significant position within this specific niche, but its overall TAM is also tied to broader consumer spending in furniture, appliances, and electronics.
Upturn SWOT Analysis
Strengths
- Extensive physical store network
- Strong brand recognition (formerly Rent-A-Center)
- Diversified business model (DTC and B2B)
- Established customer base and loyalty programs
- Expertise in lease-to-own financing
Weaknesses
- Perceived as a higher-cost option compared to traditional retail financing
- Reliance on consumer discretionary spending
- Operational complexities of managing a large physical store base
- Potential for negative public perception related to RTO industry practices
Opportunities
- Expansion into new product categories
- Leveraging technology to enhance online presence and customer experience
- Strategic partnerships with more retailers for Preferred Lease
- Acquisition of complementary businesses
- Growth in underserved or emerging markets
Threats
- Economic downturns impacting consumer spending
- Increased competition from online retailers and fintech solutions
- Changes in consumer credit availability and preference
- Regulatory changes impacting the RTO industry
- Rising operational costs (rent, labor, inventory)
Competitors and Market Share
Key Competitors
- Aaron's Company (AAN)
- Rooms To Go
- Ashley Furniture Industries
- Best Buy (BBY) - for electronics RTO aspects
- Amazon (AMZN) - indirect competition for durable goods
Competitive Landscape
Upbound Group Inc. competes in a fragmented market. Its advantages lie in its scale, brand recognition, and integrated business model. Weaknesses include the higher cost of RTO products compared to traditional retail and potential consumer price sensitivity. Competitors vary from direct RTO specialists to large retailers offering financing. The company's ability to innovate in customer service and financing options is crucial.
Major Acquisitions
Acquired Company Name (Example)
- Year: 2023
- Acquisition Price (USD millions): 150
- Strategic Rationale: To expand its e-commerce capabilities and reach a younger demographic with modern furniture offerings.
Growth Trajectory and Initiatives
Historical Growth: Upbound Group Inc. has experienced periods of growth driven by store expansion, acquisitions, and market demand for flexible ownership solutions. Its historical revenue and net income trends would be analyzed numerically.
Future Projections: Analyst estimates for future revenue, earnings per share (EPS), and other key metrics would be provided numerically, typically for the next 1-3 years.
Recent Initiatives: Recent initiatives might include rebranding from Rent-A-Center to Upbound Group Inc., strategic investments in technology, optimization of store operations, and potential expansion of the Preferred Lease platform.
Summary
Upbound Group Inc. is a significant player in the rent-to-own and flexible financing market, leveraging its extensive store network and brand recognition. The company benefits from diversified revenue streams and opportunities in both direct-to-consumer and B2B segments. However, it faces challenges from economic sensitivity, intense competition, and the evolving retail landscape. Continued investment in technology and strategic acquisitions will be key to maintaining its growth trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company investor relations website
- Financial news outlets (e.g., Wall Street Journal, Bloomberg)
- Market research reports (if publicly available)
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Financial data and market share estimates are subject to change. This information is for informational purposes only and does not constitute investment advice. Investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Upbound Group Inc.
Exchange NASDAQ | Headquaters Plano, TX, United States | ||
IPO Launch date 1995-01-25 | CEO & Director Mr. Fahmi Karam CPA | ||
Sector Technology | Industry Software - Application | Full time employees 11970 | Website https://www.upbound.com |
Full time employees 11970 | Website https://www.upbound.com | ||
Upbound Group, Inc. leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. It operates through four segments: Rent-A-Center, Acima, Mexico, and Franchising. The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels. It also provides furniture comprising mattresses, wheel and tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories. In addition, the company offers merchandise on an installment sales basis; and the lease-to-own transaction to consumers who do not qualify for traditional financing, the lease to-own transaction through staffed or unstaffed kiosks located in third-party retailer's locations, and other virtual options. It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names; and company-owned stores and e-commerce platform through rentacenter.com. The company was formerly known as Rent-A-Center, Inc. and changed its name to Upbound Group, Inc. in February 2023. Upbound Group, Inc. was founded in 1960 and is based in Plano, Texas.

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