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Urban One (UONE)

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Upturn Advisory Summary
12/19/2025: UONE (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -69.37% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 40.37M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.52 | 52 Weeks Range 1.23 - 2.37 | Updated Date 06/29/2025 |
52 Weeks Range 1.23 - 2.37 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.63 |
Earnings Date
Report Date 2025-06-05 | When After Market | Estimate - | Actual -0.2643 |
Profitability
Profit Margin -28.49% | Operating Margin (TTM) 9.26% |
Management Effectiveness
Return on Assets (TTM) 4.45% | Return on Equity (TTM) -54.17% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 508848523 | Price to Sales(TTM) 0.09 |
Enterprise Value 508848523 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 1.16 | Enterprise Value to EBITDA 139.22 | Shares Outstanding 6498680 | Shares Floating 19603840 |
Shares Outstanding 6498680 | Shares Floating 19603840 | ||
Percent Insiders 16.35 | Percent Institutions 34.73 |
Upturn AI SWOT
Urban One

Company Overview
History and Background
Urban One, Inc. (formerly Radio One) was founded in 1980 by Alfred C. Liggins, Jr. and Cathy Hughes. It began with a single radio station in Washington, D.C. and has since grown into the largest African American-owned and operated multimedia company in the United States. Key milestones include its expansion into television, digital media, and live events. The company rebranded to Urban One in 2017 to reflect its broader media reach beyond radio.
Core Business Areas
- Radio Broadcasting: Operates a portfolio of radio stations across major US markets, primarily targeting African American listeners with music and talk formats.
- Cable Television and Syndication: Owns and operates TV One, a cable network focused on African American audiences, and CLEO TV, a lifestyle network for Black women. Also involved in content syndication.
- Digital Media: Manages digital platforms and websites that complement its radio and television offerings, including news, entertainment, and lifestyle content.
- Live Events and Experiential Marketing: Organizes and promotes live events, concerts, and festivals, such as the Reach Media Radio One Soul Music Festival, and offers experiential marketing services.
Leadership and Structure
Urban One is led by its co-founder Cathy Hughes as Chairperson and Alfred C. Liggins, III as CEO. The company is structured around its media divisions: Radio, Television, Digital, and Events. It is a publicly traded company listed on the NASDAQ.
Top Products and Market Share
Key Offerings
- Radio Stations: Urban One operates numerous radio stations in key markets like New York, Los Angeles, Chicago, and Atlanta, offering formats such as R&B, Hip-Hop, and Gospel. Market share varies by individual market and format, with competitors including iHeartMedia and Audacy. Specific revenue and listenership numbers are not publicly broken down by individual station or format.
- TV One: A cable television network providing programming that celebrates African American culture and entertainment. Its market share within the cable network landscape is modest but significant within its target demographic. Competitors include BET, OWN, and Bounce TV.
- CLEO TV: A lifestyle network targeting Black women, offering content focused on wellness, fashion, and entrepreneurship. Similar to TV One, its market share is within a niche segment of the cable TV market. Competitors include networks with similar demographic focuses.
- Digital Platforms (e.g., UrbanOne.com): These platforms aggregate content from Urban One's various media assets, serving as a hub for news, entertainment, and community engagement. Specific market share data for these individual digital properties is not readily available, but they compete with a wide range of online media outlets.
Market Dynamics
Industry Overview
Urban One operates within the media and entertainment industry, encompassing traditional broadcasting (radio, TV), cable networks, and digital media. The industry is characterized by intense competition, evolving consumer habits towards digital consumption, and significant advertising revenue fluctuations based on economic conditions. The African American media segment is a distinct but vital part of this larger landscape.
Positioning
Urban One is uniquely positioned as the largest African American-owned and operated multimedia company in the US. Its strength lies in its deep understanding of and connection with the Black community, enabling it to create targeted content and foster brand loyalty. Its diversified media portfolio provides multiple revenue streams and cross-promotional opportunities.
Total Addressable Market (TAM)
The TAM for Urban One encompasses advertising and subscription revenue across radio, television, digital media, and live events, specifically targeting the African American consumer base. While difficult to quantify a precise TAM solely for this demographic, the broader US media and advertising market is in the hundreds of billions of dollars annually. Urban One's positioning is focused on capturing a significant share of the advertising spend directed towards this influential demographic.
Upturn SWOT Analysis
Strengths
- Largest African American-owned multimedia company in the US.
- Strong brand recognition and loyalty within the African American community.
- Diversified revenue streams across radio, TV, digital, and events.
- Experienced leadership with deep industry knowledge.
- Unique ability to create culturally relevant content.
Weaknesses
- Reliance on advertising revenue, which can be cyclical.
- Potential for slower adoption of emerging digital trends compared to larger, more agile competitors.
- Limited geographic reach outside of its current operational markets.
- Debt levels can impact financial flexibility.
Opportunities
- Growing influence and purchasing power of the African American consumer market.
- Expansion of digital platforms and over-the-top (OTT) streaming services.
- Leveraging existing content for new revenue streams (e.g., merchandise, licensing).
- Partnerships and collaborations to expand reach and offerings.
- Increased demand for diverse and inclusive programming.
Threats
- Intensifying competition from both traditional and digital media players.
- Declining traditional media consumption (especially linear TV and radio).
- Changes in advertising spending and economic downturns.
- Technological disruption and the rise of new content distribution platforms.
- Regulatory changes affecting media ownership and operations.
Competitors and Market Share
Key Competitors
- iHeartMedia (IHRT - Not publicly traded as of recent knowledge, primarily privately held)
- Audacy, Inc. (AUD)
- Nexstar Media Group, Inc. (NXST)
- Paramount Global (PARA)
- Warner Bros. Discovery, Inc. (WBD)
Competitive Landscape
Urban One's advantages lie in its deep cultural connection and loyalty within the African American demographic, a niche often underserved by larger conglomerates. However, it faces disadvantages in scale and financial resources compared to major media players like iHeartMedia, Audacy, Nexstar, Paramount, and WBD, which have broader reach and more diversified revenue streams. Competition is fierce across all its operating segments.
Growth Trajectory and Initiatives
Historical Growth: Urban One has demonstrated significant growth from its origins as a single radio station to a diversified multimedia company. Its historical growth has been driven by strategic acquisitions of radio stations, the launch and expansion of its television networks, and diversification into digital platforms.
Future Projections: Future growth projections for Urban One are likely to be influenced by its ability to adapt to digital media trends, grow its advertising revenue, and potentially expand its content offerings. Analyst estimates would focus on revenue growth in its core segments and the success of new initiatives. Specific projections would require access to current analyst reports.
Recent Initiatives: Recent initiatives may include efforts to enhance digital streaming capabilities, develop new programming for its TV networks, explore partnerships for content distribution, and optimize its radio station portfolios. The company has also been focused on managing its debt and improving its financial structure.
Summary
Urban One is a prominent African American-owned multimedia company with strengths in radio, TV, and digital media targeting a specific demographic. Its deep community connection is a key advantage, but it faces significant competition and challenges in the evolving media landscape. The company needs to continue adapting to digital trends and managing its debt to ensure future growth and stability. Careful navigation of market shifts and strategic investments will be crucial for its success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Urban One Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry Analyst Reports (where available)
- Company Website
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Financial data and market share figures are estimates and subject to change. This is not financial advice, and investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Urban One
Exchange NASDAQ | Headquaters Silver Spring, MD, United States | ||
IPO Launch date 1999-05-06 | CEO, President, Treasurer & Director Mr. Alfred C. Liggins III | ||
Sector Communication Services | Industry Broadcasting | Full time employees 962 | Website https://www.urban1.com |
Full time employees 962 | Website https://www.urban1.com | ||
Urban One, Inc., together with its subsidiaries, operates as an urban-oriented multi-media company in the United States. The company operates through four segments: Radio Broadcasting, Cable Television, Reach Media, and Digital. The Radio Broadcasting segment includes radio broadcasting operations that primarily target African-American and urban listeners. The Cable Television segment operates TV One, an African-American targeted cable television network; and CLEO TV, a lifestyle and entertainment network. The Reach Media segment operates syndicated programming, including the Get Up! Mornings with Erica Campbell Show, Rickey Smiley Morning Show, and the DL Hughley Show. This segment also operates BlackAmericaWeb.com, an African-American targeted news and entertainment website, as well as other event related activities. The Digital segment owns Interactive One, a digital platform serving the African-American community through social content, news, information, and entertainment websites, including Cassius and Bossip, HipHopWired, and MadameNoire digital platforms, as well as brands. It owns and operates broadcast stations, including FM or AM stations, HD stations, and low power television stations under the Radio One tradename located in urban markets. The company was formerly known as Radio One, Inc. and changed its name to Urban One, Inc. in May 2017. Urban One, Inc. was founded in 1979 and is based in Silver Spring, Maryland.

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