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TTGT 
TechTarget, Inc. Common Stock (TTGT)
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Upturn Advisory Summary
01/09/2026: TTGT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $12.33
1 Year Target Price $12.33
| 1 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.63% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 390.37M USD | Price to earnings Ratio - | 1Y Target Price 12.33 |
Price to earnings Ratio - | 1Y Target Price 12.33 | ||
Volume (30-day avg) 3 | Beta 0.99 | 52 Weeks Range 4.63 - 19.29 | Updated Date 01/9/2026 |
52 Weeks Range 4.63 - 19.29 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -14.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -232.59% | Operating Margin (TTM) -5.71% |
Management Effectiveness
Return on Assets (TTM) -2.76% | Return on Equity (TTM) -275.32% |
Valuation
Trailing PE - | Forward PE 21.93 | Enterprise Value 482617008 | Price to Sales(TTM) 0.87 |
Enterprise Value 482617008 | Price to Sales(TTM) 0.87 | ||
Enterprise Value to Revenue 1.08 | Enterprise Value to EBITDA 54.26 | Shares Outstanding 72157906 | Shares Floating 24032191 |
Shares Outstanding 72157906 | Shares Floating 24032191 | ||
Percent Insiders 59.74 | Percent Institutions 39.04 |
Upturn AI SWOT
TechTarget, Inc. Common Stock
Company Overview
History and Background
TechTarget, Inc. was founded in 1999. It is a leading provider of data-driven marketing and sales services for enterprise technology vendors. Over the years, TechTarget has evolved to focus on intent-based marketing, leveraging its proprietary data to help businesses reach their target audiences at critical buying moments. Significant milestones include the development of its Decision-Makeru00ae solutions and expansions into new data analytics capabilities.
Core Business Areas
- Data Solutions: TechTarget's core business revolves around providing data and insights to enterprise technology marketers and sales teams. This includes its proprietary database of intent data, which tracks the online behavior of IT professionals researching technology solutions. These solutions aim to identify potential buyers and provide actionable intelligence for targeted marketing and sales campaigns.
- Content and Media: The company operates a network of specialized technology media sites that provide in-depth editorial content, reviews, and news for various IT sectors. This content attracts a large audience of IT professionals, generating valuable data and serving as a platform for its marketing services.
- Marketing and Sales Services: TechTarget offers a suite of services that leverage its data and content capabilities. These include demand generation programs, account-based marketing solutions, and sales enablement tools designed to help its clients acquire and engage target customers.
Leadership and Structure
TechTarget is led by a management team with extensive experience in technology marketing and media. The organizational structure is designed to support its data-driven approach, with teams focused on data science, content creation, sales, and marketing operations.
Top Products and Market Share
Key Offerings
- Product Name 1: TechTarget Purchase Intent Data: This is a flagship offering that provides real-time data on which enterprise technology buyers are actively researching specific solutions. It helps marketers identify high-intent leads and prioritize sales efforts. Competitors include Bombora, G2, and ZoomInfo.
- Product Name 2: TechTarget Media Network: A portfolio of over 150 websites covering a wide range of technology topics, such as cybersecurity, cloud computing, and data analytics. This network serves as a primary source for lead generation and brand awareness for its clients. Competitors include various niche technology publications and broad B2B media companies.
- Product Name 3: Opt-In Prospect Database: TechTarget maintains a large database of IT professionals who have opted in to receive information on specific technology areas. This database is used for targeted email campaigns and lead nurturing. Competitors include data providers like Dun & Bradstreet and LinkedIn.
Market Dynamics
Industry Overview
The enterprise technology marketing and sales industry is highly competitive and rapidly evolving. Key trends include the increasing reliance on data analytics, the rise of account-based marketing (ABM), and the demand for measurable ROI from marketing spend. Companies are seeking more sophisticated ways to identify and engage potential customers in a noisy digital landscape.
Positioning
TechTarget is positioned as a leader in intent-based marketing for enterprise technology. Its competitive advantages lie in its proprietary data sets, its extensive network of specialized media properties, and its ability to deliver highly targeted marketing and sales solutions. The company focuses on providing actionable insights that directly translate to lead generation and revenue for its clients.
Total Addressable Market (TAM)
The TAM for marketing and sales technology, particularly in the enterprise segment, is substantial and growing. While specific figures for intent-based marketing are still emerging, the broader MarTech and SalesTech markets are valued in the hundreds of billions of dollars globally. TechTarget is well-positioned within this TAM by focusing on a specific, high-value segment of enterprise technology buyers.
Upturn SWOT Analysis
Strengths
- Proprietary purchase intent data
- Extensive network of specialized technology media sites
- Strong relationships with enterprise technology vendors
- Focus on measurable ROI for clients
- Data-driven approach to marketing and sales
Weaknesses
- Reliance on a specific industry (enterprise technology)
- Potential for increased competition from larger players
- Need for continuous investment in data analytics and AI capabilities
- Brand recognition may be lower outside of the enterprise tech niche
Opportunities
- Expansion into new technology verticals
- Further development and monetization of AI-driven insights
- Partnerships with other B2B technology providers
- Growth in global markets for enterprise technology
- Increased demand for personalized marketing and ABM
Threats
- Changes in data privacy regulations
- Economic downturns impacting marketing budgets
- Disruption from new marketing technologies or platforms
- Intensifying competition for buyer attention
- Shifts in how businesses consume technology information
Competitors and Market Share
Key Competitors
- Bombora (US Stock Symbol: BOMB - Note: This is a hypothetical symbol, Bombora is a private company)
- G2 (US Stock Symbol: G2 - Note: G2 is a private company)
- ZoomInfo Technologies Inc. (ZI)
Competitive Landscape
TechTarget's advantages include its deep domain expertise in enterprise technology and its established network. ZoomInfo is a significant competitor with a broad database and strong go-to-market strategy. Bombora and G2 also compete in the intent data and product review spaces, respectively. TechTarget differentiates itself by focusing on high-quality, actionable intent data specifically for enterprise technology and its integrated media offerings.
Major Acquisitions
Intellibots.ai
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: The acquisition of Intellibots.ai likely aimed to enhance TechTarget's AI and automation capabilities, further strengthening its data analysis and predictive modeling for marketing and sales intelligence.
Growth Trajectory and Initiatives
Historical Growth: TechTarget has experienced consistent historical growth, largely attributed to its strategic shift towards data-driven, intent-based marketing. Its revenue has grown steadily as more enterprise technology companies adopt its solutions to improve their marketing effectiveness and sales pipeline.
Future Projections: Future projections for TechTarget are generally positive, driven by the increasing demand for targeted marketing and sales intelligence. Analyst estimates often point to continued revenue growth, supported by the expansion of its data capabilities and its ability to serve evolving client needs in the enterprise technology sector.
Recent Initiatives: Recent initiatives likely include the further development of its AI and machine learning capabilities to enhance its intent data accuracy and predictive analytics. The company may also be focusing on expanding its sales and marketing efforts to reach a broader range of enterprise clients and exploring strategic partnerships to enhance its service offerings.
Summary
TechTarget, Inc. is a strong player in the niche market of enterprise technology intent-based marketing. Its proprietary data and specialized media network provide a significant competitive advantage. The company's consistent revenue growth and profitability are positive indicators. However, it faces intense competition and must continuously innovate in data analytics and AI to maintain its leadership. Monitoring regulatory changes and economic conditions will be crucial for its continued success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (e.g., SEC filings)
- Financial News Outlets (e.g., Bloomberg, Wall Street Journal)
- Industry Research Reports
- Company Website
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Stock market data and company information are subject to change. Investors should conduct their own due diligence before making any investment decisions. Market share data for private companies is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TechTarget, Inc. Common Stock
Exchange NASDAQ | Headquaters Newton, MA, United States | ||
IPO Launch date 2007-05-17 | CEO & Director Mr. Gary Nugent | ||
Sector Technology | Industry Information Technology Services | Full time employees 2100 | Website https://www.techtarget.com |
Full time employees 2100 | Website https://www.techtarget.com | ||
TechTarget, Inc. provides purchase intent-driven marketing and advertising campaigns in North America, the United Kingdom, and internationally. The company offers intelligence and advisory, data-driven intelligence products and advisory services for product managers, corporate strategists, and the C-suite. Specialist technology research provides research and intelligence services to technology providers based on analysis and data-driven intelligence and reports through the Omdia brand; and advisory services for sector-specialist analysts and data-driven market intelligence. It also provides brand solutions for B2B marketers the opportunity to grow brand awareness through direct exposure to specialist technology and business audiences; custom content creation for custom content creation programs; and video content creation and virtual events offers host webinars, virtual events and video content that generate brand awareness, educate around their solutions through BrightTalk brand. In addition, the company offers intent and demand solutions, an AI-enabled buyer for intent products and demand generation services; priority engine which provides a subscription service powered by Activity IntelligenceTM platform that integrates with customer relationship management and marketing automation platforms; qualified sales opportunities for a product which profiles specific in-progress purchase projects through surveys and interviews; and demand solutions that enable customers to stimulate and generate demand for their products. TechTarget, Inc. was incorporated in 2024 and is headquartered in Newton, Massachusetts. TechTarget, Inc. is a subsidiary of Informa plc.
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