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Upturn AI SWOT - About
TTGT 
TechTarget, Inc. Common Stock (TTGT)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
03/20/2025: TTGT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -44.49% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/20/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 911.76M USD | Price to earnings Ratio - | 1Y Target Price 23 |
Price to earnings Ratio - | 1Y Target Price 23 | ||
Volume (30-day avg) 209163 | Beta 1.14 | 52 Weeks Range 12.62 - 35.10 | Updated Date 04/1/2025 |
52 Weeks Range 12.62 - 35.10 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -23.64% | Operating Margin (TTM) -7.3% |
Management Effectiveness
Return on Assets (TTM) -0.69% | Return on Equity (TTM) -5.28% |
Valuation
Trailing PE - | Forward PE 21.93 | Enterprise Value 1150283776 | Price to Sales(TTM) 4.06 |
Enterprise Value 1150283776 | Price to Sales(TTM) 4.06 | ||
Enterprise Value to Revenue 7.28 | Enterprise Value to EBITDA 54.26 | Shares Outstanding 71454200 | Shares Floating 13432982 |
Shares Outstanding 71454200 | Shares Floating 13432982 | ||
Percent Insiders 2.44 | Percent Institutions 81.86 |
Analyst Ratings
Rating 5 | Target Price 24 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
TechTarget, Inc. Common Stock
Company Overview
History and Background
TechTarget, Inc. was founded in 1999. It provides marketing and sales services for technology vendors, connecting them with enterprise IT buyers. It has grown through organic expansion and acquisitions.
Core Business Areas
- Priority Engine: Offers account-based marketing (ABM) insights and sales intelligence, providing data on IT purchase intent and buying behavior.
- Content Solutions: Creates and distributes technology-related content, including articles, videos, and webinars, to engage and educate IT professionals.
- Events: Hosts virtual and in-person events, facilitating networking and knowledge sharing between technology vendors and IT buyers.
Leadership and Structure
Greg Strakosch is the CEO. The company has a standard corporate structure with departments focused on sales, marketing, product development, and finance.
Top Products and Market Share
Key Offerings
- Priority Engine: Provides detailed insights into IT buying behavior. Market share data is difficult to ascertain precisely, but Priority Engine is a leading intent data platform for the tech sector. Competitors include Bombora, Lead411 and ZoomInfo.
- Content Solutions: Offers content creation and syndication. Revenue is significant but specific numbers aren't public. Competitors include Industry Dive, IDG Communications and Ziff Davis.
- Events: Facilitates networking and knowledge sharing. Revenue varies year to year. Competitors include Informa Tech (Black Hat, Interop), and Gartner conferences.
Market Dynamics
Industry Overview
The market for B2B technology marketing and sales intelligence is growing, driven by the increasing complexity of IT purchasing decisions and the need for targeted marketing strategies.
Positioning
TechTarget positions itself as a leader in intent data and content-driven marketing solutions for technology vendors. It offers a comprehensive platform for connecting with IT buyers.
Total Addressable Market (TAM)
The TAM for B2B technology marketing is estimated to be in the tens of billions of dollars. TechTarget has a sizable portion of this TAM and aims to continue growing.
Upturn SWOT Analysis
Strengths
- Strong brand recognition within the IT marketing space
- Proprietary intent data platform (Priority Engine)
- Extensive content library and network of IT professionals
Weaknesses
- Reliance on the technology industry's advertising and marketing budgets
- Potential vulnerability to changes in data privacy regulations
- Historically reliant on events (pandemic risk)
Opportunities
- Expanding Priority Engine capabilities to other industries
- Increasing adoption of ABM strategies by technology vendors
- Growing demand for virtual and hybrid events
Threats
- Competition from larger marketing and sales intelligence platforms
- Economic downturn impacting IT spending
- Evolving data privacy regulations limiting data collection
Competitors and Market Share
Key Competitors
- ZI
- INFA
- Gartner
- IDG
- RDV
Competitive Landscape
TechTarget's strength lies in its focus on the IT market and its intent data platform. Its competitors offer broader marketing and sales solutions, but TechTarget differentiates itself through its deep industry expertise.
Major Acquisitions
BrightTalk
- Year: 2020
- Acquisition Price (USD millions): 161
- Strategic Rationale: BrightTALK is a leading webinar platform for professional audiences, enhancing TechTargetu2019s event capabilities.
Xtelligent Healthcare Media
- Year: 2021
- Acquisition Price (USD millions): 38
- Strategic Rationale: Xtelligent Healthcare Media provided strategic resources for content creation in the healthcare industry.
Growth Trajectory and Initiatives
Historical Growth: Historically, TechTarget has grown through a combination of organic growth and acquisitions.
Future Projections: Unavailable
Recent Initiatives: Focus on expanding Priority Engine, enhancing content solutions, and developing hybrid event offerings.
Summary
TechTarget is a leading B2B marketing solutions company within the technology industry. Its strength is its Priority Engine which helps IT buyers with targeted and meaningful information when buying technology. Reliance on the IT industry is a potential weakness. Data privacy is a threat the company will need to continue to deal with.
Similar Companies
INFA
Informatica Inc
INFA
Informatica Inc
ZI
ZoomInfo Technologies Inc
ZI
ZoomInfo Technologies Inc
Sources and Disclaimers
Data Sources:
- Company filings, market research reports, industry analysis
Disclaimers:
The information provided is based on publicly available data and analyst estimates. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TechTarget, Inc. Common Stock
Exchange NASDAQ | Headquaters Newton, MA, United States | ||
IPO Launch date 2007-05-17 | CEO & Director Mr. Gary Nugent | ||
Sector Technology | Industry Information Technology Services | Full time employees 1191 | Website https://www.techtarget.com |
Full time employees 1191 | Website https://www.techtarget.com | ||
TechTarget, Inc. provides purchase intent-driven marketing and sales data that delivers business impact for B2B companies. Its solutions are designed to enable B2B technology companies to identify, reach, and influence enterprise technology decision makers. It offers products and services intended to improve IT vendors' abilities to impact targeted audiences for business growth using targeting, first-party analytics and data services complemented with customized marketing programs that integrate content creation, demand generation, brand marketing, and other advertising techniques. The company is headquartered in Newton, Massachusetts. TechTarget, Inc operates as a subsidiary of Informa Us Holdings Limited.
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