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Upturn AI SWOT - About
Trade Desk Inc (TTD)
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Upturn Advisory Summary
02/26/2025: TTD (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 26.56% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 02/26/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 27.71B USD | Price to earnings Ratio 70.15 | 1Y Target Price 107.84 |
Price to earnings Ratio 70.15 | 1Y Target Price 107.84 | ||
Volume (30-day avg) 8645250 | Beta 1.63 | 52 Weeks Range 52.90 - 141.53 | Updated Date 04/1/2025 |
52 Weeks Range 52.90 - 141.53 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.78 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.08% | Operating Margin (TTM) 26.36% |
Management Effectiveness
Return on Assets (TTM) 4.85% | Return on Equity (TTM) 15.37% |
Valuation
Trailing PE 70.15 | Forward PE 49.26 | Enterprise Value 25536691838 | Price to Sales(TTM) 11.33 |
Enterprise Value 25536691838 | Price to Sales(TTM) 11.33 | ||
Enterprise Value to Revenue 10.45 | Enterprise Value to EBITDA 49.62 | Shares Outstanding 452425984 | Shares Floating 450443449 |
Shares Outstanding 452425984 | Shares Floating 450443449 | ||
Percent Insiders 11 | Percent Institutions 82.74 |
Analyst Ratings
Rating 4.22 | Target Price 132.62 | Buy 5 | Strong Buy 23 |
Buy 5 | Strong Buy 23 | ||
Hold 6 | Sell - | Strong Sell 3 | |
Strong Sell 3 |
Upturn AI SWOT
Trade Desk Inc
Company Overview
History and Background
The Trade Desk was founded in 2009 by Jeff Green and Dave Pickles. It provides a self-service platform that allows advertising buyers to manage data-driven digital advertising campaigns. The company went public in 2016.
Core Business Areas
- Demand-Side Platform (DSP): The Trade Desk's core offering is a self-service, cloud-based DSP that allows clients to purchase and manage digital advertising campaigns across various ad formats and devices.
- Data and Analytics: Provides data analytics tools for campaign optimization and reporting. The data is critical to effective ad targeting and attribution.
- Platform Integrations: Offers integrations with third-party data providers, exchanges, and publishers to enhance campaign reach and performance.
Leadership and Structure
Jeff Green is the Co-Founder, Chairman and CEO. Blake Grayson is the CFO. The organizational structure is based on functional teams like engineering, sales, marketing, and finance. The company operates globally.
Top Products and Market Share
Key Offerings
- DSP Platform: The core DSP platform enables programmatic advertising buying across various channels (display, video, audio, connected TV). The Trade Desk's market share is estimated around 25%. Competitors include Google (GOOGL), Magnite (MGNI) and PubMatic (PUBM).
- Koa: AI-powered tool for automated campaign optimization and decision-making. While revenue from Koa is not separately reported, it's a key differentiator. Competitors include AI features from Google's DV360 and other DSPs.
- OpenPath: Direct-to-publisher integrations, bypassing traditional ad exchanges. Exact market share data for OpenPath is not publicly available, but it reduces reliance on intermediaries. Competitors are exchanges such as Magnite (MGNI) and PubMatic (PUBM).
Market Dynamics
Industry Overview
The digital advertising industry is experiencing growth, driven by programmatic advertising, connected TV (CTV), and data-driven marketing. Privacy changes and identity resolution are significant trends.
Positioning
The Trade Desk is a leading independent DSP, positioning itself as a neutral alternative to walled gardens like Google and Facebook. It emphasizes transparency, control, and data ownership for advertisers.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be over $600 billion. The Trade Desk's TAM is the portion addressable via programmatic advertising, which is roughly two thirds of the total digital advertisement revenue. The Trade Desk is positioned to continue to grow within this market.
Upturn SWOT Analysis
Strengths
- Leading independent DSP
- Strong technology platform
- Data-driven capabilities
- Focus on transparency
- Strong customer relationships
Weaknesses
- Reliance on third-party data
- Exposure to macroeconomic conditions
- Competition in a rapidly evolving market
- Smaller scale compared to Google and Meta
- Vulnerable to new privacy regulations.
Opportunities
- Growth in CTV advertising
- Expansion into new markets
- Development of new data solutions
- Increased adoption of programmatic advertising
- Partnerships with publishers and data providers
Threats
- Increasing competition from Google and Facebook
- Changes in privacy regulations (e.g., GDPR, CCPA)
- Economic downturn
- Technological disruptions
- Ad fraud and brand safety issues
Competitors and Market Share
Key Competitors
- GOOGL
- MGNI
- PUBM
- META
Competitive Landscape
The Trade Desk's competitive advantage lies in its independence, technology platform, and focus on transparency. However, it faces strong competition from larger companies like Google and Meta.
Major Acquisitions
Adbrain
- Year: 2017
- Acquisition Price (USD millions): 0
- Strategic Rationale: Adbrain brought expertise in artificial intelligence and machine learning to enhance The Trade Desk's platform. It's terms were not publicly disclosed.
Growth Trajectory and Initiatives
Historical Growth: The Trade Desk has experienced high revenue growth rates in the past years, driven by the increasing adoption of programmatic advertising.
Future Projections: Analysts project continued revenue growth for The Trade Desk, driven by the expansion of CTV, international markets, and new product offerings.
Recent Initiatives: Recent initiatives include the development of new data solutions, expansion into new markets, and partnerships with publishers.
Summary
The Trade Desk is a strong independent player in the digital advertising market. Its platform is well-regarded, and it continues to grow revenue rapidly. However, The Trade Desk must be aware of the increased regulation on advertisement data and technology. With its strong growth in CTV advertisement market, its future is bright.
Similar Companies
GOOGL
Alphabet Inc Class A
GOOGL
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META
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META
Meta Platforms Inc.
MGNI
Magnite Inc
MGNI
Magnite Inc
PUBM
Pubmatic Inc
PUBM
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ROKU
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ROKU
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Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Investor Presentations, Industry Reports, Analyst Estimates, Third-party market research reports, TTD Website
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Trade Desk Inc
Exchange NASDAQ | Headquaters Ventura, CA, United States | ||
IPO Launch date 2016-09-21 | Co-Founder, Chairman, President & CEO Mr. Jeffrey Terry Green | ||
Sector Technology | Industry Software - Application | Full time employees 3522 | Website https://www.thetradedesk.com |
Full time employees 3522 | Website https://www.thetradedesk.com | ||
The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based ad-buying platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, advertisers, and other service providers for agencies or advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.
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