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TSQ 
Townsquare Media Inc (TSQ)
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Upturn Advisory Summary
01/09/2026: TSQ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $13.5
1 Year Target Price $13.5
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 12.39% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 90.20M USD | Price to earnings Ratio 4.64 | 1Y Target Price 13.5 |
Price to earnings Ratio 4.64 | 1Y Target Price 13.5 | ||
Volume (30-day avg) 2 | Beta 0.88 | 52 Weeks Range 4.30 - 8.84 | Updated Date 01/9/2026 |
52 Weeks Range 4.30 - 8.84 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 15.06% | Basic EPS (TTM) 1.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.16% | Operating Margin (TTM) 13.4% |
Management Effectiveness
Return on Assets (TTM) 7.38% | Return on Equity (TTM) -116.49% |
Valuation
Trailing PE 4.64 | Forward PE 7.94 | Enterprise Value 576301175 | Price to Sales(TTM) 0.21 |
Enterprise Value 576301175 | Price to Sales(TTM) 0.21 | ||
Enterprise Value to Revenue 1.31 | Enterprise Value to EBITDA 8.13 | Shares Outstanding 15145320 | Shares Floating 13576716 |
Shares Outstanding 15145320 | Shares Floating 13576716 | ||
Percent Insiders 10.91 | Percent Institutions 54.26 |
Upturn AI SWOT
Townsquare Media Inc
Company Overview
History and Background
Townsquare Media Inc. (NYSE: TSQ) was formed in 2010 through the merger of Regent Communications and Schurz Communications' radio station groups. The company has since evolved, focusing on a diversified media and advertising model that combines local radio, digital marketing solutions, and event production. Its strategy has been to consolidate local media assets and leverage digital capabilities to serve small and medium-sized businesses (SMBs).
Core Business Areas
- Local Media: Townsquare operates a portfolio of terrestrial radio stations across the United States, primarily in small and mid-sized markets. These stations offer a mix of music formats, news, and local programming, generating revenue through traditional advertising sales.
- Digital Marketing Solutions: This segment provides a suite of digital advertising and marketing services to SMBs. These services include search engine optimization (SEO), social media management, website development, programmatic advertising, and content marketing, aiming to enhance the online presence and customer acquisition for its clients.
- Live Events: Townsquare produces and promotes local live events, including concerts, festivals, and community gatherings. This segment leverages its local market presence and audience reach to create engagement and generate revenue through ticket sales and sponsorships.
Leadership and Structure
Townsquare Media Inc. is led by a management team comprising experienced media and business professionals. The company operates with a decentralized model, empowering local market teams to manage their respective radio stations and digital operations while adhering to corporate strategies. Key leadership roles include CEO, CFO, and various executive vice presidents overseeing specific business segments and regional operations.
Top Products and Market Share
Key Offerings
- Competitors: Cumulus Media (CMLS), iHeartMedia (IHRT), Beasley Broadcast Group (BBGI), and local independent radio stations.
- Description: Advertising slots sold on Townsquare's owned and operated radio stations. This includes traditional spot advertising, sponsorships, and integrated marketing campaigns. Competitors include other local radio broadcasters and alternative local advertising channels.
- Market Share Data: Difficult to quantify specific market share for individual radio stations within their local markets. However, the total US radio advertising market is significant.
- Product Name 1: Terrestrial Radio Advertising
- Competitors: Local digital agencies, Google Ads, Meta Ads, HubSpot, Yext, and other digital marketing platform providers.
- Description: A comprehensive suite of digital services including SEO, SEM, social media management, website design, and programmatic advertising tailored for SMBs. Competitors are numerous, ranging from large digital advertising agencies to smaller, specialized digital marketing firms.
- Market Share Data: Townsquare aims to capture a significant share of the fragmented SMB digital advertising spend in its local markets. Specific market share data for this segment is proprietary, but the SMB digital advertising market is substantial and growing.
- Product Name 2: Digital Marketing Solutions
- Competitors: Live Nation Entertainment (LYV), AEG Presents, local event organizers, and other media companies with event divisions.
- Description: Production and promotion of local music concerts, festivals, and community events. Revenue is generated through ticket sales, sponsorships, and vendor fees. Competitors include local event promoters, entertainment venues, and other media companies that host events.
- Market Share Data: Market share is highly localized to specific events and markets. Townsquare leverages its existing audience and brand recognition to promote these events.
- Product Name 3: Live Events
Market Dynamics
Industry Overview
Townsquare operates in the highly competitive and evolving media and advertising industry. The traditional advertising market, particularly local radio, faces challenges from digital media's increasing dominance. However, there is also a growing demand for integrated advertising solutions that combine traditional and digital channels, especially from SMBs seeking cost-effective and measurable marketing strategies. The live events sector continues to show resilience, driven by consumer demand for experiences.
Positioning
Townsquare Media has positioned itself as a leading SMB-focused media and advertising partner in small and mid-sized U.S. markets. Its competitive advantage lies in its extensive local market reach through its radio stations, combined with a robust digital marketing offering and a growing live events business. This integrated approach allows them to offer diversified solutions that address the evolving needs of local businesses. Their focus on smaller markets, where larger competitors may have less presence, is a key differentiator.
Total Addressable Market (TAM)
The TAM for Townsquare Media is the combined market for local advertising and marketing services for SMBs in the United States. This includes traditional media advertising (radio, print, local TV), digital advertising (search, social, programmatic), and marketing services. While precise TAM figures vary depending on the definition, the SMB advertising and marketing spend in the U.S. is in the hundreds of billions of dollars. Townsquare is positioned to capture a significant portion of this market in its operational regions by offering a comprehensive suite of services that cater to the specific needs and budgets of SMBs, thereby aiming for a substantial share within its chosen markets.
Upturn SWOT Analysis
Strengths
- Strong local market presence and brand recognition in numerous mid-sized U.S. markets.
- Diversified revenue streams from radio, digital marketing, and live events.
- Established relationships with a large base of SMB advertisers.
- Integrated digital marketing capabilities that complement traditional radio offerings.
- Experienced management team with expertise in media and advertising.
Weaknesses
- Reliance on advertising revenue, which can be cyclical and subject to economic downturns.
- Competition from larger, national media conglomerates and pure-play digital advertising platforms.
- Potential challenges in adapting quickly to rapid technological shifts in the digital landscape.
- The performance of individual radio stations can vary significantly, impacting overall revenue.
Opportunities
- Expansion of digital marketing services and product innovation to meet evolving SMB needs.
- Growth in the live events sector by leveraging existing audience and local market expertise.
- Strategic acquisitions of complementary media assets or technology providers.
- Increased demand for integrated marketing solutions that combine traditional and digital channels.
- Further penetration into underserved SMB markets.
Threats
- Continued shift of advertising spend from traditional media to digital platforms.
- Intensifying competition in the digital advertising space.
- Economic recessions or downturns impacting SMB advertising budgets.
- Changes in consumer media consumption habits, leading to declining radio listenership.
- Regulatory changes impacting the media and advertising industries.
Competitors and Market Share
Key Competitors
- iHeartMedia, Inc. (IHRT)
- Cumulus Media Inc. (CMLS)
- Beasley Broadcast Group, Inc. (BBGI)
Competitive Landscape
Townsquare Media competes in a fragmented media landscape. Its key advantage is its strong presence in mid-sized markets, where it can offer a more tailored and personalized service to local SMBs compared to larger, national players. Its integrated digital and broadcast offerings provide a unique selling proposition. However, it faces intense competition from iHeartMedia, the largest radio broadcaster, and other regional and national players, as well as the ever-growing digital advertising ecosystem.
Major Acquisitions
Various local radio stations and digital marketing assets
- Year: Ongoing
- Acquisition Price (USD millions): Variable, typically undisclosed for smaller transactions
- Strategic Rationale: To expand market reach, enhance digital capabilities, and diversify revenue streams by acquiring complementary businesses or assets in existing or new markets.
Growth Trajectory and Initiatives
Historical Growth: Townsquare has pursued a strategy of consolidating local media assets and expanding its digital capabilities. Historical growth has been driven by acquisitions and the organic expansion of its digital marketing services. The company has seen a trend towards increased revenue contribution from its digital segment, offsetting potential declines in traditional radio advertising in some markets.
Future Projections: Analyst projections for Townsquare Media often focus on continued growth in its digital segment, driven by increasing SMB adoption of digital marketing solutions. The live events business is also expected to contribute to growth as consumer confidence in in-person experiences increases. Management's focus on deleveraging and operational efficiency is also a key factor in future performance projections.
Recent Initiatives: Recent initiatives by Townsquare Media include continued investment in its digital marketing platform, enhancing its data analytics capabilities, and expanding its local event offerings. The company has also prioritized debt reduction to improve its financial flexibility and appeal to a broader investor base.
Summary
Townsquare Media Inc. is a diversified media and advertising company with a strong foothold in local markets. Its integrated approach combining radio, digital marketing, and live events positions it well to serve SMBs. While facing challenges from the evolving media landscape and competition, its strategic focus on digital growth and operational efficiency provides a path for continued success. Key areas to monitor include its debt reduction progress and its ability to adapt to new digital advertising technologies.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Townsquare Media Inc. Investor Relations Filings (10-K, 10-Q)
- Financial news outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry research reports
- Financial data aggregators (e.g., Yahoo Finance, Google Finance)
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions. Market share data for specific products and segments can be estimates or proprietary and may not be directly comparable across all competitors. Financial figures are approximate and subject to revision. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Townsquare Media Inc
Exchange NYSE | Headquaters Purchase, NY, United States | ||
IPO Launch date 2000-01-25 | CEO & Director Mr. Bill Wilson | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 2049 | Website https://www.townsquaremedia.com |
Full time employees 2049 | Website https://www.townsquaremedia.com | ||
Townsquare Media, Inc., together with its subsidiaries, operates as a digital and broadcast media, and digital marketing solutions company for small and medium-sized businesses in the United States. It operates through Subscription Digital Marketing Solutions, Digital Advertising, Broadcast Advertising, and Other segments. The Subscription Digital Marketing Solutions segment offers Townsquare Business Management Platform, a SAAS solution that provides website design, creation, and development, as well as hosting services; and search engine optimization, online directory optimization, e-commerce solutions, online reputation monitoring, social media management, appointment scheduling, payment and invoice, customer management, and email and SMS marketing services. Its Digital Advertising segment provides digital advertising on its owned and operated, digital programmatic advertising, and data analytics and management platform. The Broadcast Advertising segment engages in the sale of advertising on local radio stations to local, regional, and national spot advertisers, as well as national network advertisers. Its Other segment owns and operates live events, including concerts, expositions, and other experiential events. The company was formerly known as Regent Communications, Inc. and changed its name to Townsquare Media, Inc. in May 2010. Townsquare Media, Inc. is headquartered in Purchase, New York.
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