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Thryv Holdings Inc (THRY)



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Upturn Advisory Summary
03/27/2025: THRY (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -8.1% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 563.39M USD | Price to earnings Ratio - | 1Y Target Price 24.8 |
Price to earnings Ratio - | 1Y Target Price 24.8 | ||
Volume (30-day avg) 455629 | Beta 1.08 | 52 Weeks Range 12.47 - 26.42 | Updated Date 04/1/2025 |
52 Weeks Range 12.47 - 26.42 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -9.01% | Operating Margin (TTM) 11.98% |
Management Effectiveness
Return on Assets (TTM) 6.24% | Return on Equity (TTM) -42.46% |
Valuation
Trailing PE - | Forward PE 10.95 | Enterprise Value 823610418 | Price to Sales(TTM) 0.68 |
Enterprise Value 823610418 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 1 | Enterprise Value to EBITDA 24.54 | Shares Outstanding 43371100 | Shares Floating 36372347 |
Shares Outstanding 43371100 | Shares Floating 36372347 | ||
Percent Insiders 6.22 | Percent Institutions 102.3 |
Analyst Ratings
Rating 4.6 | Target Price 25.75 | Buy 2 | Strong Buy 3 |
Buy 2 | Strong Buy 3 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Thryv Holdings Inc
Company Overview
History and Background
Thryv Holdings, Inc., formerly Dex Media, traces its roots to the yellow pages directories. It rebranded and shifted its focus to providing software and marketing solutions for small businesses. It was founded in 1899 as a Telephone Directory Publisher but transitioned to its current business model after 2010. The company went public on October 4, 2017.
Core Business Areas
- Thryv Software: SaaS-based customer relationship management (CRM) platform designed for small businesses. It includes features for appointment scheduling, customer communication, invoicing, and marketing automation.
- Marketing Services: Provides a range of digital marketing services, including search engine optimization (SEO), search engine marketing (SEM), social media management, and website design.
Leadership and Structure
Joe Walsh serves as the Chief Executive Officer. The organizational structure includes departments for sales, marketing, product development, customer support, and finance, reporting to the CEO and executive team.
Top Products and Market Share
Key Offerings
- Thryv Software: Comprehensive SaaS platform for small business management. Market share information is difficult to determine precisely, but Thryv targets the fragmented SMB CRM and marketing automation market. Competitors include HubSpot, Keap (formerly Infusionsoft), and Zoho CRM. Thryv Software has over 60,000 active users as of 2023.
- Digital Marketing Services: Includes SEO, SEM, social media marketing, and website design to enhance online presence. The market share within digital marketing is also highly fragmented. Competitors include local marketing agencies, larger digital marketing firms like WebFX, and DIY solutions like Wix and Squarespace.
Market Dynamics
Industry Overview
The market for small business software and digital marketing services is large and growing, driven by increasing digitization and the need for SMBs to compete online. It is highly fragmented with numerous providers.
Positioning
Thryv positions itself as an all-in-one solution for SMBs, combining CRM, marketing automation, and digital marketing services into a single platform. Its competitive advantage lies in its integrated approach and focus on the SMB market.
Total Addressable Market (TAM)
TAM is estimated to be hundreds of billions of dollars globally, covering both SaaS and digital marketing solutions for SMBs. Thryv is focused on capturing a larger share of this market by expanding its product offerings and customer base.
Upturn SWOT Analysis
Strengths
- Integrated platform combining CRM, marketing automation, and digital marketing
- Focus on the SMB market
- Experienced management team
- Established customer base
Weaknesses
- Competition from larger, more established players
- Reliance on customer acquisition through marketing channels
- Potential for churn in the SMB market
- Brand recognition compared to its bigger competitors
Opportunities
- Expansion into new geographic markets
- Development of new product features and integrations
- Acquisition of complementary businesses
- Growing demand for SMB software and digital marketing services
Threats
- Economic downturn impacting SMB spending
- Increasing competition from new entrants
- Changes in search engine algorithms affecting SEO
- Data security breaches or privacy concerns
Competitors and Market Share
Key Competitors
- HUBS
- CRM
- WIX
- GDDY
Competitive Landscape
Thryv faces competition from larger, more established players like HubSpot and Salesforce, as well as smaller, niche providers. Its advantage lies in its integrated platform and focus on the SMB market, but it needs to continue innovating and expanding its reach to stay competitive.
Major Acquisitions
Sensis
- Year: 2021
- Acquisition Price (USD millions): 200
- Strategic Rationale: Expanded Thryv's presence in Australia and provided access to a broader customer base and new technologies.
Growth Trajectory and Initiatives
Historical Growth: Thryv has experienced significant growth in revenue and customer base over the past several years, driven by its strategic shift to SaaS and digital marketing services.
Future Projections: Analysts project continued growth in revenue and profitability, driven by increased adoption of its platform and expansion into new markets.
Recent Initiatives: Recent initiatives include launching new product features, expanding its sales and marketing efforts, and pursuing strategic acquisitions.
Summary
Thryv Holdings shows a strong focus on providing software and marketing solutions to small businesses. Its integrated platform is a key strength, but it faces competition from larger players. The company has demonstrated good growth in recent years, with positive projections for the future. Continued innovation and strategic acquisitions will be crucial for maintaining its competitive edge and sustaining growth.
Similar Companies
- HUBS
- CRM
- WIX
- GDDY
- ADSK
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Analyst reports
- Industry research reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may vary. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Thryv Holdings Inc
Exchange NASDAQ | Headquaters DFW Airport, TX, United States | ||
IPO Launch date 2017-01-26 | Chairman & CEO Mr. Joseph A. Walsh | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2986 | Website https://www.thryv.com |
Full time employees 2986 | Website https://www.thryv.com |
Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium-sized businesses in the United States. It operates in two segments, Thryv Marketing Services and Thryv SaaS. The company provides print yellow pages, internet yellow pages, search engine marketing, and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB day-to-day business operation, including customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons, which offers AI-assisted website development, SEO tools, google business profile optimization, Thryv Leads, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid through credit card and ACH. Further, it provides Keap, a sales and marketing automation engine that helps small businesses. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.
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