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Molson Coors Brewing Co Class B(TAP)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for TAP
10/09/2026: TAP (1-star) is currently NOT-A-BUY. Pass it for now.
Molson Coors Brewing Co Class B is a mature, globally recognized brewer that maintains a significant presence in the North American and international beer markets. The company benefits from a portfolio of iconic brands and extensive distribution networks that drive stable cash flows. Its primary growth strategy centers on diversifying into premium and non-beer categories while revitalizing its core offerings. However, the company faces structural risks from shifting consumer preferences toward spirits and ready-to-drink options, alongside margin pressures from commodity volatility. This stock is best suited for dividend and value-oriented investors who should monitor the success of its ongoing brand revitalization and debt reduction initiatives.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company operates in a mature, slow-growth industry rather than a high-growth technology or innovation sector. |
| Momentum investor | Mixed fit | This is a conditional fit depending on whether the company is successfully executing its turnaround and premiumization initiatives. |
| Value investor | Strong fit | The stock often trades at modest multiples, making it attractive to those seeking stable cash flows and tangible assets. |
| Dividend investor | Strong fit | Molson Coors provides a consistent dividend that appeals to income-focused investors looking for steady, defensive yields. |
| Low-risk investor | Mixed fit | While the business is defensive, consumer preference shifts and high debt levels introduce moderate risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock price is susceptible to changes in consumer spending and commodity cost fluctuations. |
| Valuation risk | Low | The stock is generally priced based on steady earnings rather than speculative growth, limiting extreme valuation risk. |
| Competition risk (spirits and RTD competition) | High | The encroachment of spirits and flavored beverages into beer's market share is a major structural threat. |
| Business quality | Medium / high | The company owns strong, recognizable brand assets that have weathered decades of market changes. |
| Dividend income | Medium | Dividends are generally stable but depend on free cash flow generation and debt reduction priorities. |
| Execution risk | Medium / high | The success of the current revitalization plan depends on accurately reading shifting consumer tastes. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -18.47% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.94B USD | Price to earnings Ratio - | 1Y Target Price 44.9 |
Price to earnings Ratio - | 1Y Target Price 44.9 | ||
Volume (30-day avg) 4.9M shares | Beta 0.43 | 52 Weeks Range 35.52 - 53.00 | Updated Date 10/10/2026 |
52 Weeks Range 35.52 - 53.00 | Updated Date 10/10/2026 | ||
Dividends yield (FY) 5.01% | Basic EPS (TTM) -11.64 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| North America | Sale of core beer brands (Coors Light, Miller Lite), Blue Moon, and seltzer products. | This is the primary revenue engine, relying on established brand loyalty in the US and Canada. |
| EMEA & APAC | Production and distribution of regional beer brands across international markets. | Provides geographic diversification, though markets are highly fragmented and competitive. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 6.78 | Enterprise Value 12.47B | Price to Sales(TTM) 0.63 |
Enterprise Value 12.47B | Price to Sales(TTM) 0.63 | ||
Enterprise Value to Revenue 1.12 | Enterprise Value to EBITDA 6.1 | Shares Outstanding 174.12M | Shares Floating 156.15M |
Shares Outstanding 174.12M | Shares Floating 156.15M | ||
Percent Insiders 12.78 | Percent Institutions 110.01 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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