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Upturn AI SWOT - About
TAP 
Molson Coors Brewing Co Class B (TAP)
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Upturn Advisory Summary
07/01/2025: TAP (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $61.45
1 Year Target Price $61.45
| 4 | Strong Buy |
| 4 | Buy |
| 14 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 6.17% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/01/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.93B USD | Price to earnings Ratio 9.87 | 1Y Target Price 61.45 |
Price to earnings Ratio 9.87 | 1Y Target Price 61.45 | ||
Volume (30-day avg) 23 | Beta 0.73 | 52 Weeks Range 46.94 - 64.07 | Updated Date 07/1/2025 |
52 Weeks Range 46.94 - 64.07 | Updated Date 07/1/2025 | ||
Dividends yield (FY) 3.91% | Basic EPS (TTM) 4.97 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.14% | Operating Margin (TTM) 10.05% |
Management Effectiveness
Return on Assets (TTM) 4.15% | Return on Equity (TTM) 7.99% |
Valuation
Trailing PE 9.87 | Forward PE 7.66 | Enterprise Value 15557644548 | Price to Sales(TTM) 0.88 |
Enterprise Value 15557644548 | Price to Sales(TTM) 0.88 | ||
Enterprise Value to Revenue 1.37 | Enterprise Value to EBITDA 6.36 | Shares Outstanding 189838000 | Shares Floating 181994553 |
Shares Outstanding 189838000 | Shares Floating 181994553 | ||
Percent Insiders 12.06 | Percent Institutions 90.66 |
Analyst Ratings
Rating 4 | Target Price 61.45 | Buy 4 | Strong Buy 4 |
Buy 4 | Strong Buy 4 | ||
Hold 14 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Molson Coors Brewing Co Class B
Company Overview
History and Background
Molson Coors was formed in 2005 through the merger of Molson of Canada and Coors of the United States. Molson, founded in 1786, is the oldest brewery in North America. Coors was founded in 1873. The company has grown through acquisitions and expansion, becoming a leading global brewer.
Core Business Areas
- Americas: Production, marketing, and sales of beer and other beverage products in North America and Latin America.
- EMEA & APAC: Production, marketing, and sales of beer and other beverage products in Europe, the Middle East, Africa, and Asia Pacific.
Leadership and Structure
The leadership team includes the CEO (Gavin Hattersley), CFO, and other senior executives. The organizational structure is based on geographical regions and functional departments (marketing, sales, supply chain, etc.).
Top Products and Market Share
Key Offerings
- Coors Light: A light lager beer. Competitors include Bud Light (AB InBev) and Miller Lite (Molson Coors). The market share is not exact, but the Molson Coors portfolio (including Coors Light) collectively holds a significant portion of the US beer market, competing with AB InBev and others. Revenue from this brand is not publicly broken down.
- Miller Lite: A light lager beer. Competitors include Bud Light (AB InBev) and Coors Light (Molson Coors). The market share is not exact, but the Molson Coors portfolio (including Miller Lite) collectively holds a significant portion of the US beer market, competing with AB InBev and others. Revenue from this brand is not publicly broken down.
- Molson Canadian: A Canadian lager beer. Competitors include Labatt Blue (AB InBev) and other domestic Canadian beers. Market share is strongest in Canada. Revenue from this brand is not publicly broken down.
- Blue Moon Belgian White: A Belgian-style wheat ale. Competitors include Hoegaarden (AB InBev) and other craft wheat beers. Market share data varies. Revenue from this brand is not publicly broken down.
Market Dynamics
Industry Overview
The global beer industry is mature but competitive, facing challenges from changing consumer preferences (craft beer, seltzers, non-alcoholic beverages), increasing health consciousness, and evolving regulatory landscapes. Consolidation has led to a few major players dominating the market.
Positioning
Molson Coors is one of the largest brewers globally, holding a strong position in the mainstream beer segment. It competes with AB InBev, Heineken, and numerous smaller craft breweries. The company is diversifying its portfolio to include non-alcoholic beverages and other alcoholic beverages.
Total Addressable Market (TAM)
The global alcoholic beverages market is estimated to be worth hundreds of billions of dollars annually. Molson Coors is positioned to capture a significant portion of this TAM, primarily in the beer segment but expanding into related categories.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (Coors Light, Miller Lite, Molson Canadian)
- Extensive distribution network
- Established market presence
- Cost optimization programs
- Diversification into adjacent categories
Weaknesses
- Dependence on mature beer market
- Slower growth compared to craft beer and other beverage categories
- Brand perception lagging some competitors in innovation
- Exposure to currency fluctuations
- Supply chain vulnerabilities
Opportunities
- Expansion into emerging markets
- Innovation in non-alcoholic beverages
- Acquisition of craft breweries or beverage brands
- Partnerships with other beverage companies
- Growth in the hard seltzer and ready-to-drink (RTD) categories
Threats
- Changing consumer preferences
- Increased competition from craft breweries and other beverage companies
- Rising raw material costs
- Stringent regulations on alcohol advertising and sales
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- BUD
- HEINY
- SAM
Competitive Landscape
Molson Coors benefits from its large scale and established brands but faces increasing competition from smaller craft breweries and new beverage categories. The company is adapting by diversifying its portfolio and investing in innovation.
Major Acquisitions
Clearly Kombucha
- Year: 2018
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion into the kombucha market and diversification of its beverage portfolio.
Growth Trajectory and Initiatives
Historical Growth: Molson Coors has experienced moderate growth in recent years, driven by acquisitions and organic growth in certain segments. Growth has been challenged by declining beer consumption in some markets.
Future Projections: Analyst estimates vary but generally project moderate revenue growth and improved profitability as Molson Coors diversifies its portfolio and optimizes its operations.
Recent Initiatives: Recent initiatives include investment in the hard seltzer category (Topo Chico Hard Seltzer), expansion into non-alcoholic beverages, and cost-cutting programs.
Summary
Molson Coors is a large, established brewing company navigating a changing beverage landscape. While it has strong brands and a wide distribution network, it faces challenges from declining beer consumption and increased competition. Diversifying its portfolio into non-alcoholic beverages and emerging categories is critical to its future growth, though it must continue to optimize its costs to maintain profitability and shareholder value. Molson Coors has great distribution, however is slow in its portfolio innovation and needs to be more aggressive to grow its consumer reach.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Actual results may vary. Financial data may be outdated and users should consult the most recent company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Molson Coors Brewing Co Class B
Exchange NYSE | Headquaters Golden, CO, United States | ||
IPO Launch date 1984-09-07 | President, CEO & Director Mr. Gavin D. K. Hattersley | ||
Sector Consumer Defensive | Industry Beverages - Brewers | Full time employees 16800 | Website https://www.molsoncoors.com |
Full time employees 16800 | Website https://www.molsoncoors.com | ||
Molson Coors Beverage Company manufactures, markets, and sells beer and other malt beverage products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers flavored malt beverages including hard seltzers, craft, spirits, and ready to drink beverages. It provides its products under Arnold Palmer Spiked, Aspall Cider, Blue Moon, Beck's, Blue Run Spirits, Cobra, Corona Extra, Coors Original, Five Trail, Heineken, Leinenkugel's, Madri, Miller Genuine Draft, Molson Ultra, Peroni Nastro Azurro, Pilsner Urquell, Redd's, Sharp's, Simply Spiked, Sol, Staropramen, Stella Artois, Topo Chico Hard Seltzer, ZOA Energy, and Vizzy Hard Seltzer above premium brands; Bergenbier, Borsodi, Burgasko, Caraiman, Carling, Coors Banquet, Coors Light, Jelen, Kamenitza, Miller Lite, Molson Canadian brands, Niksicko, and O"ujsko under the premium brands; and Branik, Icehouse, Keystone, Lowenbrau, Miller High Life, Milwaukee's Best, and Steel Reserve under the economy brands. The company was formerly known as Molson Coors Brewing Company and changed its name to Molson Coors Beverage Company in January 2020. Molson Coors Beverage Company was founded in 1774 and is based in Golden, Colorado.
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