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Molson Coors Brewing Co Class B (TAP)



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Upturn Advisory Summary
04/01/2025: TAP (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit 7.85% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 12.40B USD | Price to earnings Ratio 11.45 | 1Y Target Price 65.84 |
Price to earnings Ratio 11.45 | 1Y Target Price 65.84 | ||
Volume (30-day avg) 2455379 | Beta 0.82 | 52 Weeks Range 48.07 - 67.04 | Updated Date 04/1/2025 |
52 Weeks Range 48.07 - 67.04 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 3.09% | Basic EPS (TTM) 5.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.65% | Operating Margin (TTM) 15.76% |
Management Effectiveness
Return on Assets (TTM) 4.32% | Return on Equity (TTM) 8.61% |
Valuation
Trailing PE 11.45 | Forward PE 9.59 | Enterprise Value 18152886272 | Price to Sales(TTM) 1.05 |
Enterprise Value 18152886272 | Price to Sales(TTM) 1.05 | ||
Enterprise Value to Revenue 1.5 | Enterprise Value to EBITDA 6.87 | Shares Outstanding 190158000 | Shares Floating 182614794 |
Shares Outstanding 190158000 | Shares Floating 182614794 | ||
Percent Insiders 12.03 | Percent Institutions 88.91 |
Analyst Ratings
Rating 3.23 | Target Price 63.16 | Buy 4 | Strong Buy 3 |
Buy 4 | Strong Buy 3 | ||
Hold 12 | Sell 1 | Strong Sell 2 | |
Strong Sell 2 |
Upturn AI SWOT
Molson Coors Brewing Co Class B

Company Overview
History and Background
Molson Coors was formed in 2005 through the merger of Molson of Canada and Coors of the United States. Molson, founded in Montreal in 1786, is North America's oldest brewery. Coors began brewing in Golden, Colorado, in 1873.
Core Business Areas
- Americas: This segment encompasses the company's operations in North and South America, including the United States, Canada, and various Latin American countries. It includes the brewing, marketing, and sale of beer and other beverage products. This segment has the largest revenue contribution. Brands include Coors Light, Miller Lite, Molson Canadian, and Vizzy Hard Seltzer.
- Europe, Middle East & Africa (EMEA): This segment includes the company's operations in Europe, the Middle East, and Africa. It involves the brewing, marketing, and sale of beer and other beverage products in these regions. Brands include Staropramen, Carling, and Madru00ed Excepcional.
Leadership and Structure
Tracey Joubert is the Chief Financial Officer. Gavin Hattersley is the President & Chief Executive Officer. The company is structured with regional business units reporting to the CEO.
Top Products and Market Share
Key Offerings
- Coors Light: A light lager, it's one of the top-selling beers in North America. Competitors include Bud Light, Miller Lite, and other light lagers. Market share information is not publicly broken down for each individual beer.
- Miller Lite: A light pilsner. Competitors include Coors Light and Bud Light. Market share information is not publicly broken down for each individual beer.
- Molson Canadian: A Canadian lager popular in Canada. Competitors include Labatt Blue, and other Canadian lagers. Market share information is not publicly broken down for each individual beer.
- Vizzy Hard Seltzer: A hard seltzer that is a low-carb alcoholic drink. Competitors include White Claw and Truly.
Market Dynamics
Industry Overview
The global beer market is mature but experiencing growth in craft beer and seltzer sectors, while facing challenges from shifting consumer preferences, increased competition, and regulatory changes.
Positioning
Molson Coors Brewing Co Class B is a major player in the global beer market, positioned with a portfolio of mainstream and premium brands. Its competitive advantages include brand recognition, distribution network, and scale. They are diversifying into non-beer alcoholic beverages such as Vizzy Hard Seltzer.
Total Addressable Market (TAM)
The global alcoholic beverages market is estimated to be in the trillions of USD. Molson Coors Brewing Co Class B is well-positioned to capture a significant share through its diverse brand portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Global presence
- Cost efficiencies through scale
- Diversification into hard seltzers
Weaknesses
- Declining beer consumption in developed markets
- Dependence on traditional beer brands
- Limited presence in high-growth emerging markets
- Debt load
- Brand perception issues
Opportunities
- Growth in emerging markets
- Expansion of craft beer and hard seltzer portfolio
- Strategic acquisitions
- Innovation in product development
- Online sales channels
Threats
- Intense competition
- Changing consumer preferences
- Increased regulation
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Anheuser-Busch InBev (BUD)
- Constellation Brands (STZ)
- Heineken (HEINY)
Competitive Landscape
Molson Coors Brewing Co Class B competes with larger players like Anheuser-Busch InBev and Constellation Brands. Molson Coors Brewing Co Class B's advantages include its established brands and strong distribution network in North America, while its disadvantages include its relatively smaller size and higher debt load.
Major Acquisitions
Clearly Kombucha
- Year: 2018
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded into non-alcoholic beverage category.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is dependent on market and competition factors and varies over the years and requires current data.
Future Projections: Analysts' projections are based on current financial data, market trends and requires current data from source to fill in the numerical data.
Recent Initiatives: Recent initiatives include investment in new product development (e.g., hard seltzers), expansion into new markets, and cost-cutting programs.
Summary
Molson Coors is a strong player in the beverage market, leveraging its established brands and distribution network. However, it faces challenges related to changing consumer preferences and intense competition. Its diversification into hard seltzers and other beverage categories is a positive step. The company must continue to innovate and adapt to maintain its market position. Molson Coors also needs to watch its debt level in order to be flexible for future business conditions.
Similar Companies
- BUD
- STZ
- HEINY
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Outlets
- Analyst Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Molson Coors Brewing Co Class B
Exchange NYSE | Headquaters Golden, CO, United States | ||
IPO Launch date 1984-09-07 | President, CEO & Director Mr. Gavin D. K. Hattersley | ||
Sector Consumer Defensive | Industry Beverages - Brewers | Full time employees 16800 | Website https://www.molsoncoors.com |
Full time employees 16800 | Website https://www.molsoncoors.com |
Molson Coors Beverage Company manufactures, markets, and sells beer and other malt beverage products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers flavored malt beverages including hard seltzers, craft, spirits, and ready to drink beverages. It provides its products under Arnold Palmer Spiked, Aspall Cider, Blue Moon, Beck's, Blue Run Spirits, Cobra, Corona Extra, Coors Original, Five Trail, Heineken, Leinenkugel's, Madri, Miller Genuine Draft, Molson Ultra, Peroni Nastro Azurro, Pilsner Urquell, Redd's, Sharp's, Simply Spiked, Sol, Staropramen, Stella Artois, Topo Chico Hard Seltzer, ZOA Energy, and Vizzy Hard Seltzer above premium brands; Bergenbier, Borsodi, Burgasko, Caraiman, Carling, Coors Banquet, Coors Light, Jelen, Kamenitza, Miller Lite, Molson Canadian brands, Niksicko, and O"ujsko under the premium brands; and Branik, Icehouse, Keystone, Lowenbrau, Miller High Life, Milwaukee's Best, and Steel Reserve under the economy brands. The company was formerly known as Molson Coors Brewing Company and changed its name to Molson Coors Beverage Company in January 2020. Molson Coors Beverage Company was founded in 1774 and is based in Golden, Colorado.
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