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TAP 
Molson Coors Brewing Co Class B (TAP)
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Upturn Advisory Summary
12/18/2025: TAP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $50.95
1 Year Target Price $50.95
| 4 | Strong Buy |
| 4 | Buy |
| 14 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -3.99% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/18/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.43B USD | Price to earnings Ratio - | 1Y Target Price 50.95 |
Price to earnings Ratio - | 1Y Target Price 50.95 | ||
Volume (30-day avg) 23 | Beta 0.44 | 52 Weeks Range 42.50 - 62.82 | Updated Date 12/19/2025 |
52 Weeks Range 42.50 - 62.82 | Updated Date 12/19/2025 | ||
Dividends yield (FY) 3.88% | Basic EPS (TTM) -10.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -18.64% | Operating Margin (TTM) 16.49% |
Management Effectiveness
Return on Assets (TTM) 4.41% | Return on Equity (TTM) -17.3% |
Valuation
Trailing PE - | Forward PE 8.33 | Enterprise Value 14771032002 | Price to Sales(TTM) 0.84 |
Enterprise Value 14771032002 | Price to Sales(TTM) 0.84 | ||
Enterprise Value to Revenue 1.32 | Enterprise Value to EBITDA 6.13 | Shares Outstanding 185297875 | Shares Floating 177573985 |
Shares Outstanding 185297875 | Shares Floating 177573985 | ||
Percent Insiders 12.4 | Percent Institutions 95.82 |
Upturn AI SWOT
Molson Coors Brewing Co Class B
Company Overview
History and Background
Molson Coors Brewing Company was formed in 2005 through the merger of Molson Breweries of Canada and Adolph Coors Company. It is one of the world's largest brewers, with a rich heritage dating back to 1786 with Molson and 1873 with Coors. The Class B stock represents a class of voting shares. Significant milestones include the acquisition of MillerCoors in 2016, consolidating much of the US brewing landscape under its umbrella.
Core Business Areas
- Global Brands: This segment includes the company's flagship global brands such as Coors Light, Molson Canadian, Carling, and Staropramen. These brands are distributed across various international markets, with a focus on growth and expansion in key regions.
- North America: This segment encompasses the majority of Molson Coors' operations in the United States and Canada, managing a diverse portfolio of beer, hard seltzers, and other alcoholic beverages. This includes iconic brands and a growing presence in the premium and craft segments.
- Emerging Brands: This segment focuses on the company's investments and growth in non-beer categories and emerging alcohol beverage segments, including ready-to-drink (RTD) beverages and other innovative products to capture evolving consumer preferences.
Leadership and Structure
Molson Coors Brewing Company is led by a Board of Directors and an executive leadership team. Key figures include the Chief Executive Officer, Chief Financial Officer, and heads of various operational segments. The company operates through a divisional structure, with significant autonomy given to regional management for North America and international markets.
Top Products and Market Share
Key Offerings
- Description: A flagship American-style light lager, known for its crisp taste and low calorie count. It holds a significant share in the light beer category in the US. Competitors include Bud Light (AB InBev), Miller Lite (AB InBev), and other domestic and imported light lagers.
- Product Name 1: Coors Light
- Description: A leading Canadian lager, deeply rooted in Canadian heritage. It is a dominant player in the Canadian beer market. Competitors include Labatt Blue (AB InBev) and other domestic Canadian beers.
- Product Name 2: Molson Canadian
- Description: A popular Belgian-style wheat ale, known for its smooth, spiced flavor. It competes in the craft and specialty beer segment. Competitors include other craft breweries and imported Belgian-style beers.
- Product Name 3: Blue Moon Belgian White
- Description: A successful entry into the hard seltzer market, leveraging the established Topo Chico brand equity. This competes in the rapidly growing hard seltzer category against brands like White Claw (Mark Anthony Brands), Truly (Boston Beer Company), and others from major beverage companies.
- Product Name 4: Topo Chico Hard Seltzer
Market Dynamics
Industry Overview
The global beer industry is mature and highly competitive, characterized by consolidation and a shift towards premiumization, craft beers, and alternative alcoholic beverages like hard seltzers and ready-to-drink (RTD) cocktails. Consumers are increasingly health-conscious and seeking variety, driving innovation in product development and marketing.
Positioning
Molson Coors is a major global brewer, holding a significant position in the North American beer market. Its strengths lie in its portfolio of well-established legacy brands, its extensive distribution network, and its increasing focus on innovation and premiumization. The company is actively working to diversify its portfolio beyond traditional beer to capture growth in new categories.
Total Addressable Market (TAM)
The global alcoholic beverage market is vast, estimated to be worth hundreds of billions of dollars annually. Molson Coors, while a significant player, represents a portion of this TAM, primarily within the beer and increasingly in the ready-to-drink segments. The company's positioning is strong in North America but faces significant competition globally.
Upturn SWOT Analysis
Strengths
- Strong portfolio of iconic beer brands (e.g., Coors Light, Molson Canadian).
- Extensive and efficient distribution network in North America.
- Established brand recognition and consumer loyalty.
- Experience in managing large-scale brewing operations.
- Growing presence in high-growth categories like hard seltzers.
Weaknesses
- Dependence on traditional beer sales, which are experiencing slower growth.
- Challenges in consistently innovating and gaining significant market share in the fast-moving craft beer segment.
- High operational costs associated with large-scale production.
- Perception as a legacy player in an industry increasingly driven by niche and craft offerings.
Opportunities
- Expansion into emerging markets with growing disposable incomes.
- Further diversification into non-beer alcoholic beverages (RTDs, spirits-based drinks).
- Leveraging digital channels for direct-to-consumer sales and marketing.
- Acquisitions of smaller, innovative beverage companies.
- Focus on sustainability and ethical sourcing to appeal to conscious consumers.
Threats
- Increasing competition from craft breweries and emerging beverage brands.
- Shifting consumer preferences away from traditional beer.
- Volatile raw material costs (barley, hops, aluminum).
- Adverse regulatory changes and taxation on alcoholic beverages.
- Economic downturns impacting consumer spending on discretionary items.
Competitors and Market Share
Key Competitors
- Anheuser-Busch InBev SA/NV (BUD)
- Constellation Brands, Inc. (STZ)
- The Boston Beer Company, Inc. (SAM)
Competitive Landscape
Molson Coors faces intense competition from global giants like AB InBev, which has a dominant market share, and from Constellation Brands, which has a strong portfolio in beer and spirits. Boston Beer Company excels in the craft and specialty segment. Molson Coors' advantage lies in its strong North American presence and established brands, but it needs to continuously innovate and adapt to evolving consumer tastes to maintain and grow its market share.
Major Acquisitions
MillerCoors (Full Ownership)
- Year: 2016
- Acquisition Price (USD millions): 12000
- Strategic Rationale: To create a more formidable player in the US market by combining the operations of MillerCoors with Molson Coors, significantly increasing scale, market share, and portfolio breadth in North America.
Arturo Fuente
- Year: 2022
- Acquisition Price (USD millions): 100
- Strategic Rationale: Acquired a majority stake in this premium cigar company to diversify into the premium tobacco and lifestyle products category, appealing to a similar demographic as its premium beverage consumers.
Growth Trajectory and Initiatives
Historical Growth: Historically, Molson Coors has experienced growth through acquisitions and market expansion. However, in recent years, the growth of the traditional beer market has slowed, prompting a strategic shift towards innovation and diversification into new beverage categories.
Future Projections: Analyst projections for Molson Coors' future growth typically focus on the company's ability to successfully execute its revitalization plan, grow its premium and craft portfolio, and expand its presence in emerging categories and international markets. Projections will vary based on market assumptions and the success of new product introductions.
Recent Initiatives: Recent initiatives include a focus on revitalizing its core brands, expanding its portfolio of hard seltzers and other ready-to-drink beverages, investing in digital transformation, and driving operational efficiencies across its global network. The company has also been streamlining its brand portfolio to focus on core strengths.
Summary
Molson Coors Brewing Co Class B is a major player in the global beverage market, particularly strong in North America with iconic beer brands. While it benefits from a robust distribution network and established consumer loyalty, it faces challenges from shifting consumer preferences and intense competition. The company's strategic focus on innovation, diversification into new beverage categories, and operational efficiencies is crucial for its future growth and sustainability.
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Sources and Disclaimers
Data Sources:
- Molson Coors Brewing Company Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry Research Reports
Disclaimers:
This information is for informational purposes only and does not constitute financial advice. Market share data and financial metrics are estimates and subject to change. Past performance is not indicative of future results. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Molson Coors Brewing Co Class B
Exchange NYSE | Headquaters Golden, CO, United States | ||
IPO Launch date 1984-09-07 | President, CEO and Director Mr. Rahul Goyal | ||
Sector Consumer Defensive | Industry Beverages - Brewers | Full time employees 16800 | Website https://www.molsoncoors.com |
Full time employees 16800 | Website https://www.molsoncoors.com | ||
Molson Coors Beverage Company manufactures, markets, and sells beer and other malt beverage products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers flavored malt beverages including hard seltzers, craft, spirits, and ready to drink beverages. It provides its products under Arnold Palmer Spiked, Aspall Cider, Blue Moon, Beck's, Blue Run Spirits, Cobra, Corona Extra, Coors Original, Five Trail, Heineken, Leinenkugel's, Madri, Miller Genuine Draft, Molson Ultra, Peroni Nastro Azurro, Pilsner Urquell, Redd's, Sharp's, Simply Spiked, Sol, Staropramen, Stella Artois, Topo Chico Hard Seltzer, ZOA Energy, and Vizzy Hard Seltzer above premium brands; Bergenbier, Borsodi, Burgasko, Caraiman, Carling, Coors Banquet, Coors Light, Jelen, Kamenitza, Miller Lite, Molson Canadian brands, Niksicko, and O"ujsko under the premium brands; and Branik, Icehouse, Keystone, Lowenbrau, Miller High Life, Milwaukee's Best, and Steel Reserve under the economy brands. The company was formerly known as Molson Coors Brewing Company and changed its name to Molson Coors Beverage Company in January 2020. Molson Coors Beverage Company was founded in 1774 and is based in Golden, Colorado.
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