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SST
Upturn stock ratingUpturn stock rating

System1 Inc (SST)

Upturn stock ratingUpturn stock rating
$0.42
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

03/27/2025: SST (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

ratingratingratingratingrating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit -59.7%
Avg. Invested days 25
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 03/27/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 34.86M USD
Price to earnings Ratio -
1Y Target Price 5
Price to earnings Ratio -
1Y Target Price 5
Volume (30-day avg) 143145
Beta 1.38
52 Weeks Range 0.36 - 2.36
Updated Date 04/1/2025
52 Weeks Range 0.36 - 2.36
Updated Date 04/1/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.07

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-03-11
When -
Estimate -0.23
Actual -0.1469

Profitability

Profit Margin -21.71%
Operating Margin (TTM) -15.75%

Management Effectiveness

Return on Assets (TTM) -10.4%
Return on Equity (TTM) -76.52%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 239780669
Price to Sales(TTM) 0.1
Enterprise Value 239780669
Price to Sales(TTM) 0.1
Enterprise Value to Revenue 0.7
Enterprise Value to EBITDA 17.13
Shares Outstanding 74510000
Shares Floating 10973090
Shares Outstanding 74510000
Shares Floating 10973090
Percent Insiders 43.13
Percent Institutions 47.32

Analyst Ratings

Rating 5
Target Price 5
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

System1 Inc

stock logo

Company Overview

overview logo History and Background

System1 Inc. was founded in 2011. It is a technology company that operates a responsive acquisition marketing platform.

business area logo Core Business Areas

  • Subscription Businesses: This segment encompasses businesses that generate recurring revenue through consumer subscriptions, primarily in the privacy and cybersecurity sectors.
  • Marketplace Businesses: This segment comprises businesses that connect consumers with products and services, often through auction-based or marketplace models. These include comparison shopping.

leadership logo Leadership and Structure

Michael Blend is the CEO. The company has a typical corporate structure with departments focusing on technology, marketing, finance, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Privacy and Security Subscriptions: This includes services like antivirus software, VPNs and other digital privacy solutions. Market share is fragmented, competitors include NortonLifeLock (GEN) and McAfee (private). Estimates are hard to come by but System1 is a significant player in this space. The growth in this market continues to rise.
  • Comparison Shopping Websites: System1 operates websites that compare prices for various products and services. Competitors include Google Shopping (GOOGL) and other affiliate marketing networks. It earns revenue by affiliate payments when purchases are made. Estimates are hard to come by but System1 is a significant player in this space.

Market Dynamics

industry overview logo Industry Overview

The digital marketing and consumer subscription industries are highly competitive and rapidly evolving, with continuous technological advancements.

Positioning

System1 positions itself as a leading responsive acquisition marketing platform, focusing on high-intent consumers. Their competitive advantage lies in their ability to acquire users efficiently and scale their subscription and marketplace businesses.

Total Addressable Market (TAM)

The total addressable market for digital advertising is estimated to be hundreds of billions of dollars globally. System1 is positioned to capture a portion of this TAM through its acquisition marketing platform.

Upturn SWOT Analysis

Strengths

  • Responsive acquisition marketing platform
  • Strong technology infrastructure
  • Experienced management team
  • Diversified portfolio of subscription and marketplace businesses

Weaknesses

  • Reliance on third-party traffic sources
  • Exposure to changes in search engine algorithms
  • Competition in the digital marketing space
  • Relatively small compared to the advertising giants

Opportunities

  • Expansion into new markets
  • Acquisition of complementary businesses
  • Development of new products and services
  • Increased demand for privacy and security solutions

Threats

  • Increased competition
  • Changes in privacy regulations
  • Economic downturn
  • Technological disruptions

Competitors and Market Share

competitor logo Key Competitors

  • GOOGL
  • META
  • MGNI

Competitive Landscape

System1 competes with larger tech companies for advertising revenue. System1 is small relative to GOOGL and META

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: Need specific financial reports to do accurate historical growth analysis

Future Projections: Need specific financial reports to do accurate future projection analysis. Analyst estimates vary depending on macroeconomic conditions.

Recent Initiatives: Strategic partnerships and acquisitions aimed at expanding their user base and product offerings.

Summary

System1 Inc. is a technology company with a responsive acquisition marketing platform. While System1 has a solid business model, it faces competition from larger players. System1 must continue to innovate and grow its user base to compete effectively. It should lookout for rising advertising costs.

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Sources and Disclaimers

Data Sources:

  • Company Website
  • Public Financial Reports
  • Analyst Reports

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions can change and impact results.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About System1 Inc

Exchange NYSE
Headquaters Los Angeles, CA, United States
IPO Launch date 2020-08-07
CEO & Chairman Mr. Michael L. Blend
Sector Industrials
Industry Specialty Business Services
Full time employees 300
Full time employees 300

System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States and internationally. It operates in two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology, and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow, a coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company offers antivirus software solutions, which provide customers a single packaged solution that offers protection and reporting to the end users. The company is based in Los Angeles, California.

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