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System1 Inc (SST)



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Upturn Advisory Summary
03/27/2025: SST (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -59.7% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 34.86M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 143145 | Beta 1.38 | 52 Weeks Range 0.36 - 2.36 | Updated Date 04/1/2025 |
52 Weeks Range 0.36 - 2.36 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-11 | When - | Estimate -0.23 | Actual -0.1469 |
Profitability
Profit Margin -21.71% | Operating Margin (TTM) -15.75% |
Management Effectiveness
Return on Assets (TTM) -10.4% | Return on Equity (TTM) -76.52% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 239780669 | Price to Sales(TTM) 0.1 |
Enterprise Value 239780669 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.7 | Enterprise Value to EBITDA 17.13 | Shares Outstanding 74510000 | Shares Floating 10973090 |
Shares Outstanding 74510000 | Shares Floating 10973090 | ||
Percent Insiders 43.13 | Percent Institutions 47.32 |
Analyst Ratings
Rating 5 | Target Price 5 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
System1 Inc
Company Overview
History and Background
System1 Inc. was founded in 2011. It is a technology company that operates a responsive acquisition marketing platform.
Core Business Areas
- Subscription Businesses: This segment encompasses businesses that generate recurring revenue through consumer subscriptions, primarily in the privacy and cybersecurity sectors.
- Marketplace Businesses: This segment comprises businesses that connect consumers with products and services, often through auction-based or marketplace models. These include comparison shopping.
Leadership and Structure
Michael Blend is the CEO. The company has a typical corporate structure with departments focusing on technology, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Privacy and Security Subscriptions: This includes services like antivirus software, VPNs and other digital privacy solutions. Market share is fragmented, competitors include NortonLifeLock (GEN) and McAfee (private). Estimates are hard to come by but System1 is a significant player in this space. The growth in this market continues to rise.
- Comparison Shopping Websites: System1 operates websites that compare prices for various products and services. Competitors include Google Shopping (GOOGL) and other affiliate marketing networks. It earns revenue by affiliate payments when purchases are made. Estimates are hard to come by but System1 is a significant player in this space.
Market Dynamics
Industry Overview
The digital marketing and consumer subscription industries are highly competitive and rapidly evolving, with continuous technological advancements.
Positioning
System1 positions itself as a leading responsive acquisition marketing platform, focusing on high-intent consumers. Their competitive advantage lies in their ability to acquire users efficiently and scale their subscription and marketplace businesses.
Total Addressable Market (TAM)
The total addressable market for digital advertising is estimated to be hundreds of billions of dollars globally. System1 is positioned to capture a portion of this TAM through its acquisition marketing platform.
Upturn SWOT Analysis
Strengths
- Responsive acquisition marketing platform
- Strong technology infrastructure
- Experienced management team
- Diversified portfolio of subscription and marketplace businesses
Weaknesses
- Reliance on third-party traffic sources
- Exposure to changes in search engine algorithms
- Competition in the digital marketing space
- Relatively small compared to the advertising giants
Opportunities
- Expansion into new markets
- Acquisition of complementary businesses
- Development of new products and services
- Increased demand for privacy and security solutions
Threats
- Increased competition
- Changes in privacy regulations
- Economic downturn
- Technological disruptions
Competitors and Market Share
Key Competitors
- GOOGL
- META
- MGNI
Competitive Landscape
System1 competes with larger tech companies for advertising revenue. System1 is small relative to GOOGL and META
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Need specific financial reports to do accurate historical growth analysis
Future Projections: Need specific financial reports to do accurate future projection analysis. Analyst estimates vary depending on macroeconomic conditions.
Recent Initiatives: Strategic partnerships and acquisitions aimed at expanding their user base and product offerings.
Summary
System1 Inc. is a technology company with a responsive acquisition marketing platform. While System1 has a solid business model, it faces competition from larger players. System1 must continue to innovate and grow its user base to compete effectively. It should lookout for rising advertising costs.
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Sources and Disclaimers
Data Sources:
- Company Website
- Public Financial Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions can change and impact results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About System1 Inc
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-08-07 | CEO & Chairman Mr. Michael L. Blend | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 300 | Website https://system1.com |
Full time employees 300 | Website https://system1.com |
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States and internationally. It operates in two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology, and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow, a coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company offers antivirus software solutions, which provide customers a single packaged solution that offers protection and reporting to the end users. The company is based in Los Angeles, California.
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