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Upturn AI SWOT - About
SRAX 
SRAX Inc (SRAX)
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Upturn Advisory Summary
04/01/2025: SRAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -78.61% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 9.33M USD | Price to earnings Ratio - | 1Y Target Price 1 |
Price to earnings Ratio - | 1Y Target Price 1 | ||
Volume (30-day avg) 4030 | Beta 1.31 | 52 Weeks Range 0.00 - 0.45 | Updated Date 04/1/2025 |
52 Weeks Range 0.00 - 0.45 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -134.32% | Operating Margin (TTM) 22.17% |
Management Effectiveness
Return on Assets (TTM) 8.25% | Return on Equity (TTM) -337.01% |
Valuation
Trailing PE - | Forward PE 3.33 | Enterprise Value 8090083 | Price to Sales(TTM) 0.38 |
Enterprise Value 8090083 | Price to Sales(TTM) 0.38 | ||
Enterprise Value to Revenue 0.33 | Enterprise Value to EBITDA 1.88 | Shares Outstanding 29150300 | Shares Floating 28182765 |
Shares Outstanding 29150300 | Shares Floating 28182765 | ||
Percent Insiders 3.32 | Percent Institutions 7.9 |
Analyst Ratings
Rating 5 | Target Price 7.25 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
SRAX Inc
Company Overview
History and Background
SRAX Inc. was founded to provide digital marketing and data solutions. Its history involves pivots to adapt to evolving digital advertising landscapes. Significant milestones include developing its BIGtoken platform and strategic acquisitions to expand its service offerings.
Core Business Areas
- BIGtoken: BIGtoken is a platform where consumers can own, control, and monetize their data. Users earn rewards for providing data, and businesses can access verified, opted-in data for marketing purposes.
Leadership and Structure
The leadership team consists of executives with experience in digital marketing, data analytics, and technology. The organizational structure includes departments for technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- BIGtoken: BIGtoken is the primary offering, enabling users to control and monetize their data. Market share data is difficult to ascertain precisely, but BIGtoken competes in the broader data marketplace. Competitors include data brokers and platforms offering data monetization solutions such as Google Opinion Rewards.
Market Dynamics
Industry Overview
The industry involves data collection, analysis, and monetization. It is characterized by increasing consumer awareness of data privacy and evolving regulations (e.g., GDPR, CCPA).
Positioning
SRAX Inc., through BIGtoken, positions itself as a consumer-centric data platform, offering users control and compensation for their data, contrasting with traditional data brokers. Its competitive advantage lies in directly sourced, user-verified data.
Total Addressable Market (TAM)
The total addressable market for data and analytics is estimated to be billions of dollars. SRAX Inc. is positioned to capture a portion of this market through its BIGtoken platform, focusing on verified user data.
Upturn SWOT Analysis
Strengths
- User-centric data platform
- Direct access to user-verified data
- Potential for high data quality
- Brand recognition within niche data segments
Weaknesses
- Limited market share compared to major data brokers
- Reliance on user adoption of BIGtoken
- Potential regulatory challenges related to data privacy
- Financial volatility
Opportunities
- Growing demand for ethically sourced data
- Expanding data privacy regulations
- Partnerships with businesses seeking verified data
- Integration with blockchain technologies
Threats
- Increasing competition from established data brokers
- Changes in data privacy regulations
- Negative publicity related to data breaches
- Economic downturn affecting marketing budgets
Competitors and Market Share
Key Competitors
- Acxiom (IPG)
- Oracle (ORCL)
- Experian (EXPGF)
Competitive Landscape
SRAX Inc. differentiates itself through its user-centric approach, but faces significant competition from larger, established data brokers with greater resources and market reach.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, reflecting changes in business strategy and market conditions.
Future Projections: Future projections depend on the success of the BIGtoken platform and strategic partnerships.
Recent Initiatives: Recent initiatives include focusing on user acquisition for BIGtoken and exploring partnerships with data-driven businesses.
Summary
SRAX Inc., operating through BIGtoken, aims to disrupt the data market by empowering users to control and monetize their data. It faces strong competition from established data brokers. Its user-centric model presents both opportunities and challenges. Financial viability depends on attracting users and securing partnerships, as well as finding financial stability given the riskiness of penny stocks. Investors should consider the risks associated with this micro-cap stock.
Similar Companies
- GOOG
- META
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Financial figures are based on the most recently available information and are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SRAX Inc
Exchange NASDAQ | Headquaters Westlake Village, CA, United States | ||
IPO Launch date 2012-12-03 | Founder, Chairman, CEO, CFO & President Mr. Christopher Miglino | ||
Sector Technology | Industry Software - Application | Full time employees 122 | Website https://www.srax.com |
Full time employees 122 | Website https://www.srax.com | ||
SRAX, Inc. focuses on enhancing communications between public companies and their shareholders and investors in the United States, Canada, and internationally. It offers Sequire, a SaaS platform that allows issuers to track their shareholders' behaviors and trends, then use data-driven insights to engage with shareholders across marketing channels. The company also organizes and hosts investor conferences within the micro and small- cap markets. It markets and sells its services through its in-house sales and marketing team. The company was formerly known as Social Reality, Inc. and changed its name to SRAX, Inc. in August 2019. SRAX, Inc. was founded in 2009 and is headquartered in Westlake Village, California.
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