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Upturn AI SWOT - About
SPT 
Sprout Social Inc (SPT)
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Upturn Advisory Summary
04/01/2025: SPT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -73.27% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.27B USD | Price to earnings Ratio - | 1Y Target Price 32.08 |
Price to earnings Ratio - | 1Y Target Price 32.08 | ||
Volume (30-day avg) 721785 | Beta 1.11 | 52 Weeks Range 21.51 - 59.04 | Updated Date 04/1/2025 |
52 Weeks Range 21.51 - 59.04 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.27% | Operating Margin (TTM) -9.95% |
Management Effectiveness
Return on Assets (TTM) -8.69% | Return on Equity (TTM) -39.88% |
Valuation
Trailing PE - | Forward PE 32.15 | Enterprise Value 1223799026 | Price to Sales(TTM) 3.13 |
Enterprise Value 1223799026 | Price to Sales(TTM) 3.13 | ||
Enterprise Value to Revenue 3.02 | Enterprise Value to EBITDA -280.6 | Shares Outstanding 51318300 | Shares Floating 45979377 |
Shares Outstanding 51318300 | Shares Floating 45979377 | ||
Percent Insiders 2.47 | Percent Institutions 102.24 |
Analyst Ratings
Rating 3.71 | Target Price 36.62 | Buy 2 | Strong Buy 5 |
Buy 2 | Strong Buy 5 | ||
Hold 6 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Sprout Social Inc
Company Overview
History and Background
Sprout Social was founded in 2010 and is headquartered in Chicago, Illinois. It provides cloud-based social media management software to businesses and agencies. Over time, it has grown from a tool to manage multiple social profiles to a comprehensive platform offering analytics, customer care, and employee advocacy.
Core Business Areas
- Social Media Management: Provides tools for scheduling, publishing, and managing social media content across multiple platforms.
- Social Listening and Analytics: Offers insights and data analysis regarding social media conversations and brand mentions.
- Customer Care: Enables businesses to manage and respond to customer inquiries and feedback on social media.
- Employee Advocacy: Empowers employees to share company content on their social media channels.
Leadership and Structure
Justyn Howard is the CEO. The company has a typical corporate structure with departments for engineering, marketing, sales, customer success, and finance.
Top Products and Market Share
Key Offerings
- Sprout Social Platform: Comprehensive platform for social media management, engagement, and analytics. Competitors include Hootsuite, Buffer, and Falcon.io. Sprout Social has seen increases in revenue generated and customers with this main platform, but it is hard to define exact numbers and market share.
- Bambu by Sprout Social: Employee advocacy platform that allows businesses to empower their employees to share company content. Competitors include EveryoneSocial and Dynamic Signal. Revenue is smaller compared to the main platform, but no specific numbers are available. Sprout Social discontinued support of Bambu in 2024.
Market Dynamics
Industry Overview
The social media management software industry is growing rapidly, driven by the increasing importance of social media for businesses. Trends include AI-powered analytics, integration with e-commerce platforms, and a focus on personalized customer experiences.
Positioning
Sprout Social positions itself as a premium provider of social media management software, targeting mid-sized to large businesses and agencies. Its competitive advantages include a user-friendly interface and robust analytics capabilities.
Total Addressable Market (TAM)
The TAM for social media management software is estimated to be in the billions of dollars. Sprout Social is positioned to capture a significant portion of this market by focusing on enterprise customers and expanding its product offerings.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Strong analytics capabilities
- Comprehensive platform
- Good customer support
- Strong brand reputation
Weaknesses
- Higher pricing compared to some competitors
- Dependence on social media platform APIs
- Bambu has been discontinued
Opportunities
- Expanding into new markets
- Integrating with other marketing technologies
- Developing AI-powered features
- Acquiring smaller competitors
- Offering more industry-specific solutions
Threats
- Increasing competition
- Changes in social media platform algorithms
- Data privacy concerns
- Economic downturn
- Security breaches
Competitors and Market Share
Key Competitors
- HOOT
- CRM
- ORCL
Competitive Landscape
Sprout Social competes with a range of companies, from smaller niche players to larger enterprise software vendors. Sprout Social's strengths lie in its user-friendly interface and robust analytics, while its weaknesses include its higher pricing.
Major Acquisitions
Simply Measured
- Year: 2017
- Acquisition Price (USD millions): 15
- Strategic Rationale: Enhanced Sprout Social's analytics capabilities.
Growth Trajectory and Initiatives
Historical Growth: Sprout Social has experienced rapid growth in revenue and customer base over the past several years.
Future Projections: Analysts project continued revenue growth for Sprout Social, driven by the increasing demand for social media management software. Focus is shifting to enterprise customers which should increase annual revenue.
Recent Initiatives: Recent initiatives include expanding partnerships with social media platforms, launching new product features, and investing in sales and marketing.
Summary
Sprout Social is a strong company in the growing social media management software market. Its user-friendly interface and robust analytics are working well. While its higher pricing compared to competitors could be an issue, it is expected to continue growing revenue in the future. Increasing security breaches are a threat to watch out for.
Similar Companies
ADBE
Adobe Systems Incorporated
ADBE
Adobe Systems Incorporated
CRM
Salesforce.com Inc
CRM
Salesforce.com Inc
ORCL
Oracle Corporation
ORCL
Oracle Corporation
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Press releases
- Sprout Social Investor Relations
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market share data is approximate and based on available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sprout Social Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2019-12-13 | President, CEO & Director Mr. Ryan Paul Barretto | ||
Sector Technology | Industry Software - Application | Full time employees 1322 | Website https://www.sproutsocial.com |
Full time employees 1322 | Website https://www.sproutsocial.com | ||
Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action. It offers AI-powered solutions, such as publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, social commerce, influencer marketing, employee advocacy, and automation and workflows. In addition, the company provides smart inbox, comprehensive case management, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries. Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and social commerce, reputation and review management, mobile applications, and chat bot creation and management. Additionally, the company offers professional services consisting of consulting and training services. It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions. The company was incorporated in 2010 and is headquartered in Chicago, Illinois.
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