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Society Pass Inc (SOPA)

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Upturn Advisory Summary
12/18/2025: SOPA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $22
1 Year Target Price $22
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -86.05% | Avg. Invested days 41 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 6.41M USD | Price to earnings Ratio - | 1Y Target Price 22 |
Price to earnings Ratio - | 1Y Target Price 22 | ||
Volume (30-day avg) 1 | Beta 1.97 | 52 Weeks Range 0.65 - 6.75 | Updated Date 12/18/2025 |
52 Weeks Range 0.65 - 6.75 | Updated Date 12/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -146% | Operating Margin (TTM) -379.94% |
Management Effectiveness
Return on Assets (TTM) -25.95% | Return on Equity (TTM) -153.37% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 821318 | Price to Sales(TTM) 0.89 |
Enterprise Value 821318 | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 0.11 | Enterprise Value to EBITDA -0.09 | Shares Outstanding 6105525 | Shares Floating 5265527 |
Shares Outstanding 6105525 | Shares Floating 5265527 | ||
Percent Insiders 10.71 | Percent Institutions 2.47 |
Upturn AI SWOT
Society Pass Inc

Company Overview
History and Background
Society Pass Inc. (SOPA) is a technology company focused on building a digital ecosystem for businesses and consumers in Southeast Asia. Founded in 2014, the company has evolved through various stages, initially focusing on loyalty programs and later expanding into e-commerce, food delivery, and fintech solutions. Key milestones include its listing on the Nasdaq stock exchange in 2021, which provided capital for expansion, and a series of strategic acquisitions aimed at consolidating its market position.
Core Business Areas
- LoiLoLoi: A digital loyalty platform connecting businesses with consumers, offering rewards and promotions across various participating merchants.
- DealPOS: A point-of-sale (POS) and enterprise resource planning (ERP) system designed for small and medium-sized businesses (SMBs) to manage operations, inventory, and customer relationships.
- OmniHealth: A digital health and wellness platform offering online consultations, prescription delivery, and health management services.
- Smart+: A digital lifestyle platform providing a comprehensive ecosystem for online shopping, food delivery, and other digital services.
Leadership and Structure
Society Pass Inc. is led by a management team with experience in technology, e-commerce, and finance. The exact structure of the leadership team and board of directors can be found on the company's investor relations website and in their SEC filings. The company operates through its subsidiaries, each focusing on specific business areas.
Top Products and Market Share
Key Offerings
- DealPOS: A comprehensive POS and ERP solution for SMBs in Southeast Asia. Market share data for this specific segment is not readily available in public domain. Competitors include Square (SQ), Toast (TOST), and Lightspeed (LSPD) on a global scale, with local players also significant in each country.
- LoiLoLoi: A digital loyalty and rewards platform. Specific market share is not publicly disclosed. Competitors include various loyalty program providers and aggregators in the region, as well as in-house loyalty programs of larger retailers.
- Smart+: A broad digital lifestyle platform encompassing e-commerce and food delivery. Market share is highly fragmented in Southeast Asia, with strong competition from regional giants like Grab (GRAB) and GoTo (GOTO), as well as global players like Shopee and Lazada.
Market Dynamics
Industry Overview
Society Pass Inc. operates in the rapidly growing digital economy of Southeast Asia, characterized by increasing internet penetration, a burgeoning middle class, and a strong adoption of mobile-first digital services. The e-commerce, fintech, and digital lifestyle sectors are experiencing significant growth, driven by convenience and affordability.
Positioning
Society Pass Inc. aims to position itself as a dominant player in the Southeast Asian digital ecosystem by integrating various services and offering a unified platform for businesses and consumers. Its strategy relies on acquiring and integrating local businesses to achieve scale and market penetration. Its competitive advantages lie in its localized approach and its focus on underserved SMBs.
Total Addressable Market (TAM)
The Total Addressable Market for digital services in Southeast Asia is substantial and rapidly expanding, with e-commerce, food delivery, and digital payments expected to reach hundreds of billions of dollars in the coming years. Society Pass Inc. is positioned to capture a portion of this TAM through its diverse service offerings and strategic acquisitions, though it faces intense competition from established regional and global players.
Upturn SWOT Analysis
Strengths
- Strong focus on the high-growth Southeast Asian market.
- Diversified business model across e-commerce, loyalty, POS, and health.
- Strategic acquisitions to expand market reach and service offerings.
- Experienced management team with regional expertise.
Weaknesses
- Relatively new to public markets, potentially limiting brand recognition.
- Dependence on successful integration of acquired companies.
- Intense competition in all its operating segments.
- Profitability challenges and ongoing investment needs.
Opportunities
- Continued digital transformation and rising consumer spending in Southeast Asia.
- Expansion into new product categories and geographic markets within the region.
- Leveraging data analytics to enhance customer engagement and personalize services.
- Partnerships with local businesses and government initiatives.
Threats
- Intensifying competition from local and international players.
- Regulatory changes and evolving compliance requirements in different countries.
- Economic downturns or geopolitical instability affecting consumer spending.
- Challenges in talent acquisition and retention in a competitive tech landscape.
Competitors and Market Share
Key Competitors
- Grab (GRAB)
- Sea Limited (SE) - Shopee
- GoTo (GOTO)
Competitive Landscape
Society Pass Inc. operates in a highly competitive landscape within Southeast Asia. Its main competitors are well-established regional giants with significant funding, brand recognition, and extensive user bases. Society Pass's advantage lies in its specialized focus on SMBs through DealPOS and its integrated lifestyle platform approach, aiming to capture niche segments and leverage synergies between its services. However, it faces challenges in matching the scale and marketing power of its larger rivals.
Major Acquisitions
DealPOS
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: To bolster its merchant solutions and expand its B2B offerings in Southeast Asia, providing POS and ERP systems to small and medium-sized businesses.
Smart+
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: To create a comprehensive digital lifestyle platform integrating e-commerce and food delivery, enhancing its consumer-facing offerings.
OmniHealth
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: To diversify its service portfolio into the growing digital health and wellness sector in Southeast Asia.
Growth Trajectory and Initiatives
Historical Growth: Society Pass Inc. has demonstrated growth through a combination of organic expansion and strategic acquisitions in the Southeast Asian digital market. Its revenue has seen an upward trend, albeit with associated costs of growth. The company has expanded its service offerings and geographic footprint.
Future Projections: Future growth projections for Society Pass Inc. are contingent on its ability to successfully integrate its acquired businesses, expand its user base, and capitalize on the digital transformation in Southeast Asia. Analyst estimates, if available, would provide specific revenue and earnings growth forecasts. The company's strategy suggests continued focus on expanding its ecosystem and market share.
Recent Initiatives: Recent initiatives by Society Pass Inc. have largely revolved around strategic acquisitions to bolster its service offerings and expand its market presence in key Southeast Asian countries. The company has also focused on enhancing its technology platforms and user experience across its various segments.
Summary
Society Pass Inc. is a technology company strategically positioned in the high-growth Southeast Asian digital market. Its diversified business model, encompassing loyalty programs, POS systems, and digital lifestyle services, presents significant opportunities. However, the company faces intense competition from well-funded regional giants and must effectively integrate its acquisitions to achieve scale and profitability. Its success hinges on its ability to navigate this competitive landscape and execute its expansion strategy effectively.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Society Pass Inc. SEC Filings (10-K, 10-Q)
- Company Investor Relations Website
- Financial News and Analysis Sites (e.g., Bloomberg, Reuters, Yahoo Finance)
- Market Research Reports (General Industry Data)
Disclaimers:
This JSON output is generated based on publicly available information and may not be exhaustive or up-to-date. It is not intended as financial advice. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions. Market share data for specific segments of Society Pass Inc. is estimated due to lack of precise public disclosures for its niche operations and acquisitions. Competitor market shares are indicative of the broader market landscape.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Society Pass Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-11-09 | Group CEO & Singapore Country General Manager Mr. Wee Leong Liang | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees - | Website https://thesocietypass.com |
Full time employees - | Website https://thesocietypass.com | ||
Society Pass Incorporated acquires and operates fintech and e-commerce platforms and mobile applications for consumers and merchants in Indonesia, Vietnam, the Philippines, Singapore, the United States, Thailand, and Malaysia. It operates through Online Grocery and Food and Groceries Deliveries; Digital Marketing; Online Ticketing and Reservation; Telecommunications Reseller; and e-Commerce segments. The company operates Leflair, an online lifestyle platform that offers services and products, such as fashion and accessories, beauty and personal care, and home and lifestyle; an online food delivery service under the Handycart and Mangan brand name; and an online grocery delivery under the Pushkart brand name. It also sells hardware and software for a point of sales application; local mobile phone and global internet data plans under the Gorilla brand name; and domestic and overseas air ticket, and global hotel reservations, as well as offers digital marketing services. In addition, the company provides IP licensing, computer sciences consultancy and data analytics, software production, event organizing, and insurance services. The company was formerly known as Food Society, Inc. and changed its name to Society Pass Incorporated in October 2018. Society Pass Incorporated was incorporated in 2018 and is headquartered in Singapore.

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