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Upturn AI SWOT - About
Society Pass Inc (SOPA)

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Upturn Advisory Summary
12/01/2025: SOPA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $22
1 Year Target Price $22
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -85.24% | Avg. Invested days 36 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.36M USD | Price to earnings Ratio - | 1Y Target Price 22 |
Price to earnings Ratio - | 1Y Target Price 22 | ||
Volume (30-day avg) 1 | Beta 1.94 | 52 Weeks Range 0.65 - 6.75 | Updated Date 12/1/2025 |
52 Weeks Range 0.65 - 6.75 | Updated Date 12/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-17 | When - | Estimate -0.07 | Actual -0.8028 |
Profitability
Profit Margin -146% | Operating Margin (TTM) -379.94% |
Management Effectiveness
Return on Assets (TTM) -25.95% | Return on Equity (TTM) -153.37% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2775086 | Price to Sales(TTM) 1.16 |
Enterprise Value 2775086 | Price to Sales(TTM) 1.16 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA -0.09 | Shares Outstanding 6105525 | Shares Floating 5265527 |
Shares Outstanding 6105525 | Shares Floating 5265527 | ||
Percent Insiders 10.71 | Percent Institutions 2.47 |
Upturn AI SWOT
Society Pass Inc

Company Overview
History and Background
Society Pass Inc (SOPA) was founded in 2018, focusing on acquiring and operating e-commerce and lifestyle platforms in Southeast Asia. It aims to build a loyalty and data ecosystem.
Core Business Areas
- Lifestyle and E-commerce Platform: Operates various e-commerce platforms targeting different lifestyle segments in Southeast Asia.
- Loyalty Program: Develops and operates loyalty programs across its acquired platforms to enhance customer retention.
- Data Analytics: Leverages data collected from its platforms to provide insights and personalized services.
Leadership and Structure
Dennis Nguyen serves as the Chairman and CEO. The company has a board of directors and a management team overseeing various operational divisions.
Top Products and Market Share
Key Offerings
- Handycart: An online grocery delivery service operating in Vietnam. Market share is relatively small compared to established players like Grab and Baemin. Revenue generation details are not publicly available and it's difficult to assess users. Competitors: Grab, Baemin, Gojek (in some regions), traditional grocery stores
- Pushkart.ph: An online grocery delivery service based in the Philippines. Market share and revenue are difficult to ascertain given the competitive landscape and are relatively small. Competitors: MetroMart, Grab, foodpanda
- Nuceria: A digital media and marketing agency. Market share and revenue are not publicly disclosed. Competitors: WPP, Omnicom, Publicis Groupe.
Market Dynamics
Industry Overview
The Southeast Asian e-commerce market is experiencing rapid growth, driven by increasing internet penetration, smartphone adoption, and a growing middle class. The online grocery sector is particularly competitive.
Positioning
Society Pass Inc. aims to consolidate various lifestyle and e-commerce platforms under a single loyalty program. It is positioned as a platform offering diverse services and leveraging data for personalization. Its smaller size provides nimbleness but also poses scalability challenges.
Total Addressable Market (TAM)
The Southeast Asian e-commerce TAM is estimated to be hundreds of billions of dollars. Society Pass Inc. is positioning itself to capture a portion of this TAM by acquiring and integrating various platforms. Their current market share is relatively small, requiring significant growth to capitalize on the TAM effectively.
Upturn SWOT Analysis
Strengths
- Acquisition Strategy
- Loyalty Program Focus
- Diverse Portfolio of Businesses
- Strong Presence in Southeast Asia
Weaknesses
- Limited Brand Recognition
- Reliance on Acquisitions for Growth
- Inconsistent Profitability
- High Operating Expenses
- Relatively Small Market Share in each Segment
Opportunities
- Expanding E-commerce Market in Southeast Asia
- Strategic Partnerships
- Technological Advancements (AI, Machine Learning)
- Increased Mobile Payment Adoption
Threats
- Intense Competition
- Economic Volatility in Southeast Asia
- Regulatory Changes
- Fluctuations in Currency Exchange Rates
Competitors and Market Share
Key Competitors
- LAZR
- SE
- GGR
Competitive Landscape
Society Pass Inc. faces intense competition from larger, more established players with greater resources. Its acquisition-based strategy carries integration risks. A key advantage is its focus on Southeast Asia and its integrated loyalty program concept.
Major Acquisitions
Nuceria
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Expanding its digital marketing capabilities to support its e-commerce platforms.
Handycart
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Entering the online grocery delivery market in Vietnam.
Pushkart.ph
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Entering the online grocery delivery market in the Philippines.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been primarily driven by acquisitions. Organic growth rates of acquired businesses require deeper analysis.
Future Projections: Future growth projections are contingent on successful integration of acquired companies and execution of the loyalty program strategy. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives focus on acquiring new businesses, expanding the loyalty program, and investing in technology.
Summary
Society Pass Inc. is a micro-cap company pursuing an acquisition-led growth strategy in the fragmented Southeast Asian e-commerce market. Its loyalty program and diverse portfolio are potential strengths, however, the company struggles with profitability, faces strong competition, and has a volatile stock price. Successful integration of acquisitions and consistent execution are essential for its long-term success. Investors should be aware of risks associated with micro-cap stocks.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Press Releases
- SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Investing in micro-cap stocks involves significant risks.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Society Pass Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-11-09 | Group CEO & Singapore Country General Manager Mr. Wee Leong Liang | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees - | Website https://thesocietypass.com |
Full time employees - | Website https://thesocietypass.com | ||
Society Pass Incorporated acquires and operates fintech and e-commerce platforms and mobile applications for consumers and merchants in Indonesia, Vietnam, the Philippines, Singapore, the United States, Thailand, and Malaysia. It operates through Online Grocery and Food and Groceries Deliveries; Digital Marketing; Online Ticketing and Reservation; Telecommunications Reseller; and e-Commerce segments. The company operates Leflair, an online lifestyle platform that offers services and products, such as fashion and accessories, beauty and personal care, and home and lifestyle; an online food delivery service under the Handycart and Mangan brand name; and an online grocery delivery under the Pushkart brand name. It also sells hardware and software for a point of sales application; local mobile phone and global internet data plans under the Gorilla brand name; and domestic and overseas air ticket, and global hotel reservations, as well as offers digital marketing services. In addition, the company provides IP licensing, computer sciences consultancy and data analytics, software production, event organizing, and insurance services. The company was formerly known as Food Society, Inc. and changed its name to Society Pass Incorporated in October 2018. Society Pass Incorporated was incorporated in 2018 and is headquartered in Singapore.

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