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Upturn AI SWOT - About
Sonder Holdings Inc (SOND)
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Upturn Advisory Summary
04/01/2025: SOND (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -87.65% | Avg. Invested days 15 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 23.03M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 36654 | Beta 1.76 | 52 Weeks Range 0.88 - 10.50 | Updated Date 04/1/2025 |
52 Weeks Range 0.88 - 10.50 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -28.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -49.5% | Operating Margin (TTM) -20.12% |
Management Effectiveness
Return on Assets (TTM) -7.43% | Return on Equity (TTM) -1369.07% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1447811456 | Price to Sales(TTM) 0.04 |
Enterprise Value 1447811456 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 2.32 | Enterprise Value to EBITDA 13.16 | Shares Outstanding 11034600 | Shares Floating 8315198 |
Shares Outstanding 11034600 | Shares Floating 8315198 | ||
Percent Insiders 17.05 | Percent Institutions 40.2 |
Analyst Ratings
Rating 3 | Target Price 4 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sonder Holdings Inc
Company Overview
History and Background
Sonder Holdings Inc. was founded in 2012 and headquartered in San Francisco. It provides tech-enabled hospitality, offering a blend of hotel and short-term rental experiences. Sonder went public through a SPAC merger in January 2022.
Core Business Areas
- Urban Accommodation: Sonder leases or manages properties in urban locations, offering short-term rentals with hotel-like services.
Leadership and Structure
Francis Davidson is the co-founder and CEO. The company has a board of directors overseeing management.
Top Products and Market Share
Key Offerings
- Apartment-Style Hotel Rooms: Sonder offers stylish, tech-enabled apartment-style hotel rooms in various cities. Market share data is difficult to obtain due to the fragmented nature of the short-term rental market. Competitors include Airbnb and traditional hotels.
Market Dynamics
Industry Overview
The hospitality industry is undergoing a transformation with the rise of alternative accommodation providers. Demand for flexible and unique lodging options is growing.
Positioning
Sonder positions itself as a modern, tech-savvy alternative to traditional hotels, offering a blend of convenience and style.
Total Addressable Market (TAM)
The global accommodation market is estimated to be in the trillions of dollars. Sonder is positioned to capture a share of this market by appealing to tech-savvy travelers seeking alternatives to traditional hotels. Its estimated TAM is dependent on geographic expansion and service offering
Upturn SWOT Analysis
Strengths
- Tech-enabled platform
- Stylish design
- Prime locations
- Contactless guest experience
Weaknesses
- High operating costs
- Reliance on leasing properties
- Inconsistent profitability
- High cash burn
Opportunities
- Expansion into new markets
- Partnerships with real estate developers
- Growing demand for flexible accommodation
- Increased adoption of technology in hospitality
Threats
- Competition from established hotel chains
- Regulatory challenges in different cities
- Economic downturn impacting travel demand
- Negative publicity due to service issues
Competitors and Market Share
Key Competitors
- ABNB
- MAR
- HLT
- BKNG
Competitive Landscape
Sonder's advantage lies in its tech-enabled platform and design-focused accommodations. Disadvantages include high operating costs and reliance on leasing properties.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by expansion into new cities and increased bookings.
Future Projections: Future projections are uncertain due to the company's financial challenges and competitive landscape. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include cost-cutting measures, improved operational efficiency, and strategic partnerships.
Summary
Sonder Holdings Inc. offers a tech-enabled alternative to traditional hotels, but it faces significant financial challenges. Its stylish design and convenient locations are strengths, but high operating costs and reliance on leasing properties are weaknesses. Investors should closely monitor the company's profitability and cash flow before investing.
Similar Companies
- ABNB
- BKNG
- EXPE
- STAY
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is based on available information and is not financial advice. Investment decisions should be made after consulting with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonder Holdings Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-03-15 | Co-Founder, CEO & Director Mr. Francis Davidson | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 1642 | Website https://www.sonder.com |
Full time employees 1642 | Website https://www.sonder.com | ||
Sonder Holdings Inc. engages in the hospitality business in the United States, Europe, the Middle East, the United Arab Emirates, and internationally. It operates and manages properties comprising 1-, 2-, and 3+ bedroom; and studio furnished apartments, as well as 1-bedroom hotel rooms for leisure travelers and families, digital nomads, and business travelers; and operates its app Sonder.com. The company is headquartered in San Francisco, California.
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