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Lizhi Inc (SOGP)



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Upturn Advisory Summary
03/26/2025: SOGP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -45.16% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 10.84M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 107865 | Beta 1.61 | 52 Weeks Range 1.49 - 3.66 | Updated Date 04/1/2025 |
52 Weeks Range 1.49 - 3.66 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -5.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12.87% | Operating Margin (TTM) -4.79% |
Management Effectiveness
Return on Assets (TTM) -23.27% | Return on Equity (TTM) -63.36% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -48055994 | Price to Sales(TTM) 0.01 |
Enterprise Value -48055994 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA -0.61 | Shares Outstanding 3769400 | Shares Floating 728002198 |
Shares Outstanding 3769400 | Shares Floating 728002198 | ||
Percent Insiders - | Percent Institutions 1.59 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Lizhi Inc
Company Overview
History and Background
Lizhi Inc. (LIZI) was founded in 2013. It operates an audio-based social and entertainment platform, providing users with tools to create, share, and discover audio content. Initially known as a podcasting platform, Lizhi has expanded into broader audio entertainment.
Core Business Areas
- Online Audio Entertainment: This segment involves offering live audio entertainment, audio dramas, and user-generated content. Users can engage in interactive sessions, broadcast live audio, and share their content with a wide audience.
- Podcast: This segment is the creation and distribution of podcasts which provides audio content on various topics, including news, education, and entertainment. It provides the users with creative freedom to produce their own content.
Leadership and Structure
The CEO of Lizhi Inc. is Jinnan (Marco) Lai. The company operates with a hierarchical structure, with departments overseeing technology, marketing, content creation, and finance.
Top Products and Market Share
Key Offerings
- LIZHI App: The core product is the LIZHI app, an audio-based social and entertainment platform. It focuses on user-generated content and live audio broadcasting. Direct market share data is difficult to isolate, but Lizhi competes with other audio platforms such as Ximalaya FM (China) and Spotify (SPOT) globally.
- Podcast Production and Distribution: Lizhi provides tools for podcast creators to record, edit, and distribute their content. Revenue is generated through advertising and premium subscriptions. Competitors include Ximalaya FM, Qingting FM, and Apple Podcasts (AAPL).
Market Dynamics
Industry Overview
The online audio entertainment market is experiencing rapid growth, driven by increasing smartphone penetration and demand for on-demand content. The industry is competitive, with both established players and emerging startups.
Positioning
Lizhi is positioned as a social audio platform, emphasizing user interaction and content creation. Its competitive advantage lies in its strong community and focus on live audio entertainment.
Total Addressable Market (TAM)
The global audio streaming market size was valued at USD 24.19 billion in 2023 and is projected to grow to USD 99.19 billion by 2032. Lizhi's positioning in social audio allows it to capture a portion of this expanding market by focusing on user interaction and content creation.
Upturn SWOT Analysis
Strengths
- Strong community and user engagement
- Focus on user-generated content
- Platform for live audio entertainment
- Technological expertise in audio processing and streaming
Weaknesses
- Limited international presence
- Dependence on the Chinese market
- Profitability challenges
- Relatively small market capitalization
Opportunities
- Expansion into new geographic markets
- Partnerships with content creators and influencers
- Introduction of new revenue streams (e.g., virtual gifting)
- Integration with other social media platforms
Threats
- Intense competition from larger platforms
- Changes in regulatory environment in China
- Shifting consumer preferences
- Economic downturn affecting user spending
Competitors and Market Share
Key Competitors
- SPOT
- TME
- YY
Competitive Landscape
Lizhi faces intense competition from larger, more established players with greater resources and brand recognition. It needs to differentiate itself through innovation and community building.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Lizhi experienced initial rapid growth, but has faced challenges in maintaining profitability.
Future Projections: Analyst estimates for Lizhi's future growth vary. Improving monetization strategies and expanding into new markets are crucial.
Recent Initiatives: Recent initiatives include focusing on live audio, enhancing user engagement, and exploring new revenue models.
Summary
Lizhi Inc. operates in a competitive audio entertainment market. The company excels at user-generated content and community building but faces profitability and market share challenges. Its future success hinges on effective monetization and strategic expansion. Further, with the current economic climate, it needs to be careful about cash flow.
Similar Companies

BILI

Bilibili Inc



BILI

Bilibili Inc

SPOT

Spotify Technology SA



SPOT

Spotify Technology SA

TME

Tencent Music Entertainment Group



TME

Tencent Music Entertainment Group

YY

YY Inc Class A



YY

YY Inc Class A
Sources and Disclaimers
Data Sources:
- SEC Filings (10-K, 10-Q)
- Company Press Releases
- Market Research Reports
- Analyst Reports
- Statista
Disclaimers:
This analysis is based on available data and is for informational purposes only. Investment decisions should be based on thorough research and consultation with a financial advisor. Market share data is estimated and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lizhi Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-01-17 | Founder, Chairman & CEO Mr. Jinnan Lai | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 563 | Website https://soundgroupinc.com |
Full time employees 563 | Website https://soundgroupinc.com |
Sound Group Inc. operates as an audio-centric social and entertainment company. It focuses on building audio platform to connect and communicate. The company, through its product portfolio and in-house technologies, caters to user interest in audio entertainment and social networking. It also engages in investment holding, technical support and consulting, advertising, and postcast activties. The company was formerly known as LIZHI INC. and changed its name to Sound Group Inc. in January 2024. Sound Group Inc. was founded in 2010 and is based in Singapore.
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