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Upturn AI SWOT - About
SOBR 
Sobr Safe Inc (SOBR)
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Upturn Advisory Summary
03/26/2025: SOBR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -52.88% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.43M USD | Price to earnings Ratio - | 1Y Target Price 4.25 |
Price to earnings Ratio - | 1Y Target Price 4.25 | ||
Volume (30-day avg) 3889343 | Beta -0.06 | 52 Weeks Range 0.40 - 81.40 | Updated Date 04/1/2025 |
52 Weeks Range 0.40 - 81.40 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -51.46 |
Earnings Date
Report Date 2025-03-27 | When After Market | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -4005.87% |
Management Effectiveness
Return on Assets (TTM) -89.07% | Return on Equity (TTM) -291.65% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 596020 | Price to Sales(TTM) 2.36 |
Enterprise Value 596020 | Price to Sales(TTM) 2.36 | ||
Enterprise Value to Revenue 3.24 | Enterprise Value to EBITDA -3.72 | Shares Outstanding 921949 | Shares Floating 267176 |
Shares Outstanding 921949 | Shares Floating 267176 | ||
Percent Insiders 28.36 | Percent Institutions 44.91 |
Analyst Ratings
Rating - | Target Price 5.07 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sobr Safe Inc
Company Overview
History and Background
SOBR Safe, Inc. was founded in 2016. It focuses on developing technology to prevent alcohol-related incidents in the workplace and beyond. Their evolution centers on refining touch-based alcohol detection and integrating it into various safety protocols.
Core Business Areas
- Alcohol Detection Technology: Development and sale of touch-based alcohol detection systems for fleet management, workplace safety, and corrections.
- Data Analytics: Providing data analytics related to alcohol usage patterns to assist clients in improving safety protocols.
Leadership and Structure
SOBR Safe is led by its CEO, Dave Gandini. The organizational structure likely includes departments for R&D, sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- SOBRsafe Breath: A breathalyzer device used for alcohol detection. The competitive landscape includes traditional breathalyzer companies like Intoximeters and Lifeloc Technologies. Market Share data not readily available.
- SOBRsure Touch: A touch-based alcohol detection system designed for fleet management and workplace access control. Competitors include companies offering biometric and alcohol interlock devices. Market Share data not readily available.
Market Dynamics
Industry Overview
The alcohol detection market is driven by increasing concerns about workplace safety, regulatory compliance, and the desire to reduce alcohol-related incidents. The market is growing due to stricter regulations and technology advancements.
Positioning
SOBR Safe is positioned as an innovative technology provider offering touch-based and breath alcohol detection for enhanced safety and access control. Their competitive advantage lies in their non-invasive touch technology.
Total Addressable Market (TAM)
The TAM for alcohol detection technologies includes workplace safety, fleet management, and corrections. The expected total market value is estimated in the billions. SOBR Safe is positioned to capture a significant portion of the market with its unique technology.
Upturn SWOT Analysis
Strengths
- Innovative touch-based alcohol detection technology
- Potential for recurring revenue through data analytics
- Focus on workplace safety and compliance
- Strong intellectual property portfolio
Weaknesses
- Relatively small company with limited market presence
- Limited financial resources compared to larger competitors
- Need for broader market acceptance of touch-based technology
- Dependence on specific target markets.
Opportunities
- Expanding partnerships with fleet management companies
- Penetrating the corrections market
- Developing new applications for touch-based alcohol detection
- Leveraging data analytics to create additional value for clients
Threats
- Competition from established breathalyzer companies
- Regulatory changes impacting the alcohol detection market
- Potential for technological obsolescence
- Economic downturn affecting corporate spending on safety measures
Competitors and Market Share
Key Competitors
- AKTS
- DRIV
- ALDW
Competitive Landscape
SOBR Safe has the advantage of touch-based alcohol detection but faces larger, more established competitors with greater resources and market share.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is limited due to the company's recent emergence.
Future Projections: Future projections are unavailable without analyst estimates.
Recent Initiatives: Focus on expanding sales and partnerships in fleet management and workplace safety sectors.
Summary
SOBR Safe is an innovative company with a unique touch-based alcohol detection technology. Its technology offers a non-invasive solution but it faces challenges due to limited resources and competition from established players. Growth opportunities lie in expanding partnerships and penetrating new markets. The company needs to focus on increasing market awareness and scaling its operations.
Similar Companies
AKTS
Akoustis Technologies Inc
AKTS
Akoustis Technologies Inc
DRIV
Global X Autonomous & Electric Vehicles ETF
DRIV
Global X Autonomous & Electric Vehicles ETF
Sources and Disclaimers
Data Sources:
- Company website
- Crunchbase
- Public filings where available
- Third-party industry reports
Disclaimers:
The information provided is based on publicly available data and may not be entirely accurate or complete. Market share data is estimated and may not reflect actual figures. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sobr Safe Inc
Exchange NASDAQ | Headquaters Greenwood Village, CO, United States | ||
IPO Launch date 2013-05-14 | Chairman, Secretary & CEO Mr. David J. Gandini | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 14 | Website https://sobrsafe.com |
Full time employees 14 | Website https://sobrsafe.com | ||
SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company provides SOBRcheck, a stationary identification and alcohol monitoring product; and SOBRsure, a transdermal, alcohol-detecting wearable band. It also offers SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution for applications in probation management, fleet and facility, alcohol rehabilitation, and youth drivers. SOBR Safe, Inc. was founded in 2004 and is headquartered in Greenwood Village, Colorado.
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