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Sonida Senior Living Inc (SNDA)



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Upturn Advisory Summary
03/20/2025: SNDA (1-star) is a SELL. SELL since 5 days. Profits (-3.76%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit 25.86% | Avg. Invested days 33 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 440.55M USD | Price to earnings Ratio - | 1Y Target Price 25 |
Price to earnings Ratio - | 1Y Target Price 25 | ||
Volume (30-day avg) 30421 | Beta 1.86 | 52 Weeks Range 20.67 - 34.19 | Updated Date 04/1/2025 |
52 Weeks Range 20.67 - 34.19 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.54 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-25 | When Before Market | Estimate - | Actual -0.364 |
Profitability
Profit Margin -0.76% | Operating Margin (TTM) -8.2% |
Management Effectiveness
Return on Assets (TTM) -1.27% | Return on Equity (TTM) -10.4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1126199196 | Price to Sales(TTM) 1.62 |
Enterprise Value 1126199196 | Price to Sales(TTM) 1.62 | ||
Enterprise Value to Revenue 3.7 | Enterprise Value to EBITDA 14.44 | Shares Outstanding 18915900 | Shares Floating 7783864 |
Shares Outstanding 18915900 | Shares Floating 7783864 | ||
Percent Insiders 22.4 | Percent Institutions 80.3 |
Analyst Ratings
Rating 3 | Target Price 5 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sonida Senior Living Inc
Company Overview
History and Background
Sonida Senior Living, Inc. (formerly Capital Senior Living) was founded in 1990. It is one of the nation's largest operators of independent living, assisted living, and memory care communities for senior adults. Over the years, the company has grown through acquisitions and development of senior living communities.
Core Business Areas
- Independent Living: Provides housing and services to seniors who are generally able to care for themselves but desire the convenience and security of a senior living community.
- Assisted Living: Offers housing, personal care services, and health-related services to seniors who need assistance with activities of daily living.
- Memory Care: Specialized care for seniors with Alzheimer's disease or other forms of dementia.
Leadership and Structure
Brandon Ribar is the Chief Executive Officer. The company has a board of directors responsible for oversight and governance.
Top Products and Market Share
Key Offerings
- Assisted Living Services: Includes housing, meals, medication management, and assistance with daily living activities. Market share is difficult to pinpoint precisely, but competition includes Brookdale Senior Living and Atria Senior Living. No direct revenue breakdown is publicly available.
- Memory Care Programs: Specialized programs for residents with Alzheimer's and other dementia-related conditions. Competition includes Enlivant and Anthem Memory Care. No direct revenue breakdown is publicly available.
Market Dynamics
Industry Overview
The senior living industry is experiencing growth due to the aging population and increasing demand for senior care services. Factors influencing the industry include occupancy rates, labor costs, and regulatory changes.
Positioning
Sonida Senior Living is a major operator in the senior living industry, competing with larger national chains and smaller regional providers. Its strengths lie in its established brand and operational expertise.
Total Addressable Market (TAM)
The US senior living market is estimated to be hundreds of billions of dollars. Sonida's TAM is the portion of this market they can realistically serve, based on location and type of care offered. Their market position allows them to address a significant portion of TAM
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Large portfolio of communities
- Experienced management team
- Focus on operational efficiency
Weaknesses
- High debt levels
- Fluctuating occupancy rates
- Labor shortages and rising costs
- Geographic concentration
Opportunities
- Growing senior population
- Increasing demand for memory care
- Expansion into new markets
- Technological advancements in senior care
Threats
- Economic downturns
- Increased competition
- Regulatory changes
- Rising interest rates
Competitors and Market Share
Key Competitors
- BROOK
- FIVE
- MPW
- NHC
- LTC
Competitive Landscape
Sonida faces intense competition from larger and better-capitalized companies. To succeed, the company must differentiate itself through superior service and operational efficiency.
Major Acquisitions
None Recent
- Year: 2024
- Acquisition Price (USD millions): 0
- Strategic Rationale: No recent acquisitions.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been slow and uneven, with periods of expansion followed by periods of restructuring.
Future Projections: Analyst projections are mixed, with some expecting modest revenue growth and others anticipating continued challenges. Improvement in occupancy rates will be key.
Recent Initiatives: Recent initiatives include cost-cutting measures, efforts to improve occupancy rates, and strategic investments in technology.
Summary
Sonida Senior Living faces ongoing challenges related to its debt load and fluctuating occupancy rates. While the aging population presents a significant opportunity, the company must execute its turnaround strategy effectively to improve its financial performance. Success depends on improving operational efficiency and managing expenses effectively. The company needs to focus on addressing its weaknesses and capitalizing on the growing demand for senior living and memory care services.
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NHC

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Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Financial News Outlets
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonida Senior Living Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1997-10-31 | President, CEO & Director Mr. Brandon M. Ribar CPA | ||
Sector Healthcare | Industry Medical Care Facilities | Full time employees 3415 | |
Full time employees 3415 |
Sonida Senior Living, Inc. owns and operates senior housing communities in the United States. The company provides independent living services, which include daily meals, transportation, social and recreational activities, laundry, housekeeping, and 24-hour staffing; and access to health screenings, periodic special services, and dietary and similar programs, as well as exercise and fitness classes. It offers assisted living services consist of personal care services, such as assistance with activities of daily living, including ambulation, bathing, dressing, eating, grooming, personal hygiene, and monitoring or assistance with medications; support services, such as meals, assistance with social and recreational activities, laundry, general housekeeping, maintenance, and transportation services; and supplemental services, which include extra transportation, personal maintenance, and extra laundry services, as well as special care services for residents with various forms of dementia. In addition, it offers memory care services; and home care services through third-party providers, such as customized physician, dentistry, podiatry, and other health-related rehabilitation and therapy services. The company was formerly known as Capital Senior Living Corporation and changed its name to Sonida Senior Living, Inc. in November 2021. Sonida Senior Living, Inc. was founded in 1990 and is based in Dallas, Texas.
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