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Upturn AI SWOT - About
SharkNinja, Inc. (SN)
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Upturn Advisory Summary
03/25/2025: SN (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
AI Based Fundamental Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Analysis of Past Performance
Type Stock | Historic Profit 60.57% | Avg. Invested days 69 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 03/25/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 12.60B USD | Price to earnings Ratio 28.94 | 1Y Target Price 133.92 |
Price to earnings Ratio 28.94 | 1Y Target Price 133.92 | ||
Volume (30-day avg) 1593025 | Beta - | 52 Weeks Range 60.72 - 123.00 | Updated Date 03/27/2025 |
52 Weeks Range 60.72 - 123.00 | Updated Date 03/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.94% | Operating Margin (TTM) 11.48% |
Management Effectiveness
Return on Assets (TTM) 10.22% | Return on Equity (TTM) 25.69% |
Valuation
Trailing PE 28.94 | Forward PE 18.25 | Enterprise Value 13156180329 | Price to Sales(TTM) 2.28 |
Enterprise Value 13156180329 | Price to Sales(TTM) 2.28 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 20.68 | Shares Outstanding 140347008 | Shares Floating 70489500 |
Shares Outstanding 140347008 | Shares Floating 70489500 | ||
Percent Insiders 49.83 | Percent Institutions 51.09 |
Analyst Ratings
Rating 4.67 | Target Price 121.78 | Buy 2 | Strong Buy 9 |
Buy 2 | Strong Buy 9 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
SharkNinja, Inc.
Company Overview
History and Background
SharkNinja, Inc. was formed by the combination of Shark and Ninja, two leading brands in the housewares industry. Shark focused on cleaning solutions and appliances, while Ninja specialized in kitchen appliances. The company has a history of innovation and aggressive marketing, leading to significant market share gains.
Core Business Areas
- Cleaning Solutions: Shark offers a variety of vacuum cleaners (corded, cordless, robot), steam mops, and other cleaning products designed for home use. Revenue for the year ending 2023: 1.8 Billion USD
- Kitchen Appliances: Ninja provides blenders, food processors, air fryers, coffee makers, and other small kitchen appliances focused on convenience and performance. Revenue for the year ending 2023: 1.6 Billion USD
Leadership and Structure
Mark Rosenzweig serves as Chairman and Chief Executive Officer. The company has a functional organizational structure, with departments dedicated to product development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Shark Cordless Vacuums: Shark's cordless vacuums are a major revenue driver, known for their suction power and convenience. Competitors: Dyson, Bissell, Hoover. Shark vacuum cleaner holds a market share of approximately 20% in the vacuum market, the same as Dyson.
- Ninja Air Fryers: Ninja Air Fryers have gained significant popularity due to their versatility and ease of use. Competitors: Instant Pot, Philips, Cuisinart. Ninja is the top-selling air fryer brand in the U.S.
- Ninja Blenders: Ninja blenders are known for their powerful motors and multiple blending functions. Competitors: Vitamix, Blendtec, NutriBullet.
Market Dynamics
Industry Overview
The housewares industry is competitive and driven by innovation and consumer demand for convenience and efficiency. The market is influenced by trends in home design, cooking habits, and cleaning practices.
Positioning
SharkNinja positions itself as a provider of innovative and high-quality home appliances at competitive prices. It leverages strong marketing and distribution channels to reach a broad consumer base.
Total Addressable Market (TAM)
The global household appliances market is estimated to be worth over $500 billion. SharkNinja is positioned to capture a significant share of this market through its product innovation and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition for both Shark and Ninja
- Innovative product development capabilities
- Effective marketing and distribution strategies
- Wide product portfolio catering to diverse consumer needs
- Agile and responsive to market trends
Weaknesses
- Reliance on a limited number of key products
- Potential for supply chain disruptions
- Vulnerability to changing consumer preferences
- Price point slightly higher than some competitors
- Dependence on major retailers for distribution
Opportunities
- Expansion into new geographic markets
- Development of smart home appliances
- Strategic partnerships and acquisitions
- Growth in e-commerce channels
- Increased demand for sustainable and energy-efficient products
Threats
- Intense competition from established players
- Economic downturns impacting consumer spending
- Fluctuations in raw material prices
- Changes in government regulations and standards
- Emergence of new and disruptive technologies
Competitors and Market Share
Key Competitors
- Dyson (Privately held)
- Newell Brands (NWL)
- Helen of Troy (HELE)
Competitive Landscape
SharkNinja's advantages include its strong brand recognition, innovative product development, and effective marketing. Disadvantages include its reliance on a limited number of key products and potential for supply chain disruptions.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: SharkNinja has experienced strong growth driven by its ability to innovate and capture market share in the cleaning and kitchen appliance sectors.
Future Projections: Analysts project continued revenue growth for SharkNinja, driven by expansion into new markets and product categories.
Recent Initiatives: Recent initiatives include expanding its international presence and investing in research and development for new product lines.
Summary
SharkNinja is a strong company that continues to innovate within the home appliance space with very successful marketing initiatives. The company is expanding to new geographies, and is looking at smart home appliance opportunities. The company is a player in a very competitive market and will have to be agile to ensure a continued growth pattern. SharkNinja will need to watch out for the competitive landscape and potential supply chain challenges.
Similar Companies
- NWL
- HELE
- VSI
Sources and Disclaimers
Data Sources:
- Company SEC filings
- Market research reports
- Industry analysis
- Analyst estimates
- Company Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share data is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SharkNinja, Inc.
Exchange NYSE | Headquaters Needham, MA, United States | ||
IPO Launch date 2011-12-14 | President, CEO & Director Mr. Mark Adam Barrocas | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 3600 | Website https://www.sharkninja.com |
Full time employees 3600 | Website https://www.sharkninja.com | ||
SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers worldwide. It offers cleaning appliances, including corded and cordless vacuums, including handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters and bakeware; food preparation appliances comprising blenders, food processors, ice cream makers, and juicers; and beauty appliances, such as hair dryers and stylers, as well as home environment products comprising air purifiers and humidifiers. The company sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under the Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.
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