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Scienjoy Holding Corp (SJ)



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Upturn Advisory Summary
02/05/2025: SJ (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -24.68% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 40.47M USD | Price to earnings Ratio - | 1Y Target Price 42.67 |
Price to earnings Ratio - | 1Y Target Price 42.67 | ||
Volume (30-day avg) 44526 | Beta 1.08 | 52 Weeks Range 0.70 - 1.16 | Updated Date 03/30/2025 |
52 Weeks Range 0.70 - 1.16 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.73% | Operating Margin (TTM) 7.63% |
Management Effectiveness
Return on Assets (TTM) 1.94% | Return on Equity (TTM) -6.4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 3797423 | Price to Sales(TTM) 0.03 |
Enterprise Value 3797423 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.02 | Enterprise Value to EBITDA 0.28 | Shares Outstanding 38517000 | Shares Floating 14015851 |
Shares Outstanding 38517000 | Shares Floating 14015851 | ||
Percent Insiders 61.11 | Percent Institutions 0.18 |
Analyst Ratings
Rating 5 | Target Price 42.67 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Scienjoy Holding Corp
Company Overview
History and Background
Scienjoy Holding Corp, founded in 2011 and headquartered in Beijing, China, operates an online entertainment platform. Initially focused on mobile game distribution, it transitioned to live streaming and interactive entertainment. Significant milestones include its Nasdaq listing in 2020 and expansion of its live streaming platform.
Core Business Areas
- Mobile Live Streaming Platform: Scienjoy operates a live streaming platform where users can broadcast and interact with performers. This includes virtual gifting, fan engagement, and other interactive features.
- Value-Added Services: Scienjoy also generates revenue through value-added services such as VIP memberships, advertising, and content licensing.
Leadership and Structure
The company is led by Victor Shen, CEO. The organizational structure involves various departments handling technology, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Showself: Showself is a mobile live streaming application. User base numbers in the millions. Scienjoy's market share in the Chinese live streaming market is relatively small compared to larger players. Competitors include YY (JOYY), Momo (MOMO), and Inke.
- BeeLive: BeeLive is another mobile live streaming application. User base numbers in the millions. Scienjoy's market share in the Chinese live streaming market is relatively small compared to larger players. Competitors include YY (JOYY), Momo (MOMO), and Inke.
Market Dynamics
Industry Overview
The live streaming industry is rapidly growing, driven by increasing internet penetration, mobile device usage, and demand for interactive entertainment. Key trends include the rise of short-form video, e-commerce integration, and cross-border expansion.
Positioning
Scienjoy Holding Corp. positions itself as a provider of interactive live streaming entertainment. Its competitive advantage lies in its content variety and focus on Tier 3/4 cities. They target a niche market.
Total Addressable Market (TAM)
The Chinese live streaming market is estimated to be hundreds of billions of dollars. Scienjoy is attempting to capitalize on this TAM with its live-streaming platforms.
Upturn SWOT Analysis
Strengths
- Established presence in the Chinese market
- Diverse content offerings
- Strong user engagement on its platforms
Weaknesses
- High reliance on regulatory approvals in China
- Relatively small market share compared to larger competitors
- History of significant financial losses
Opportunities
- Expansion into new geographic markets
- Diversification into related entertainment verticals
- Partnerships with e-commerce platforms
Threats
- Intense competition from larger live streaming platforms
- Changing regulatory landscape in China
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- JOYY
- MOMO
- HUYA
Competitive Landscape
Scienjoy faces significant competitive disadvantages due to its smaller size and limited resources compared to larger, well-established live streaming platforms. Its focus on niche markets provides some buffer but limits growth potential.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, marked by periods of expansion and contraction. The company's growth is sensitive to regulatory and economic environments.
Future Projections: Future projections are uncertain due to the company's volatile financial performance and the competitive landscape. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include platform enhancements and partnerships with content creators, though details are sparse.
Summary
Scienjoy Holding Corp. operates in a competitive live streaming market. It faces financial challenges and regulatory risks in China. It has a relatively small market share compared to larger competitors. While it has potential in niche markets, its future growth is highly uncertain due to its financial performance and market competitiveness.
Similar Companies
- JOYY
- MOMO
- BILI
- HUYA
Sources and Disclaimers
Data Sources:
- Company SEC filings (when available)
- Third-party market research reports
- Analyst reports (where available)
- Press releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on independent research and consultation with a financial professional. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Scienjoy Holding Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-07 | CEO & Chairman Mr. Xiaowu He | ||
Sector Communication Services | Industry Broadcasting | Full time employees 272 | Website https://www.scienjoy.com |
Full time employees 272 | Website https://www.scienjoy.com |
Scienjoy Holding Corporation provides mobile live streaming platforms in the People's Republic of China. The company focuses on interactive show live streaming from broadcasters to users. Its platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. The company operates live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Streaming, and Hongle Live Streaming names. It also offers technical development and advisory services. The company was founded in 2011 and is based in Hangzhou, the People's Republic of China.
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