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Signet Jewelers Ltd (SIG)



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Upturn Advisory Summary
04/01/2025: SIG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -21.39% | Avg. Invested days 25 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.55B USD | Price to earnings Ratio - | 1Y Target Price 76.6 |
Price to earnings Ratio - | 1Y Target Price 76.6 | ||
Volume (30-day avg) 1721711 | Beta 2.21 | 52 Weeks Range 45.55 - 110.79 | Updated Date 04/1/2025 |
52 Weeks Range 45.55 - 110.79 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 2.20% | Basic EPS (TTM) -0.81 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-19 | When - | Estimate 6.2533 | Actual 6.62 |
Profitability
Profit Margin 0.91% | Operating Margin (TTM) 15.6% |
Management Effectiveness
Return on Assets (TTM) 5.06% | Return on Equity (TTM) 2.62% |
Valuation
Trailing PE - | Forward PE 6.65 | Enterprise Value 3126912512 | Price to Sales(TTM) 0.38 |
Enterprise Value 3126912512 | Price to Sales(TTM) 0.38 | ||
Enterprise Value to Revenue 0.46 | Enterprise Value to EBITDA 4.76 | Shares Outstanding 42895800 | Shares Floating 37303892 |
Shares Outstanding 42895800 | Shares Floating 37303892 | ||
Percent Insiders 3.03 | Percent Institutions 113.31 |
Analyst Ratings
Rating 4 | Target Price 108.6 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Signet Jewelers Ltd

Company Overview
History and Background
Signet Jewelers Ltd. was founded in 1949 as Ratners Group. It evolved through acquisitions and rebranding, becoming Signet Jewelers, the world's largest retailer of diamond jewelry.
Core Business Areas
- North America: Operates jewelry stores primarily under the Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, and Rocksbox brands.
- International: Operates stores in the UK, Ireland, and Channel Islands, primarily under the H. Samuel and Ernest Jones brands.
- Other: Includes online sales, credit operations, and other ancillary services.
Leadership and Structure
Signet's leadership includes Virginia C. Drosos (CEO) and Joan Hilson (CFO). The organizational structure is typical of a large retail corporation with segmented operational divisions.
Top Products and Market Share
Key Offerings
- Diamond Jewelry: Includes diamond rings, necklaces, earrings, and bracelets. Signet has a substantial market share in the diamond jewelry segment, competing with independent jewelers, Tiffany & Co (LVMUY), and online retailers.
- Bridal Jewelry: Focuses on engagement rings and wedding bands. Signet is a major player in the bridal jewelry market, competing with De Beers (owned by Anglo American), Blue Nile (owned by Bain Capital).
- Fashion Jewelry: Includes gold, silver, and gemstone jewelry. Signet offers a wide range of fashion jewelry, competing with Pandora (PNDZF) and other mass-market jewelry brands.
Market Dynamics
Industry Overview
The jewelry industry is competitive and fragmented, influenced by consumer spending, economic conditions, and fashion trends. Online sales are increasingly important.
Positioning
Signet is positioned as a leading retailer with a broad portfolio of brands targeting various customer segments. Their size provides advantages in sourcing and marketing.
Total Addressable Market (TAM)
The global jewelry market is estimated to be around $300 billion. Signet is well-positioned to capture a significant portion of this TAM with its diverse brand portfolio.
Upturn SWOT Analysis
Strengths
- Leading market share
- Strong brand portfolio
- Extensive store network
- E-commerce capabilities
Weaknesses
- Dependence on US market
- Exposure to economic cycles
- Potential for reputational risk
- High debt levels
Opportunities
- Expanding e-commerce presence
- Targeting new customer segments
- International expansion
- Acquisitions of smaller players
Threats
- Economic downturns
- Changing consumer preferences
- Increased competition from online retailers
- Fluctuations in diamond prices
Competitors and Market Share
Key Competitors
- Tiffany & Co (LVMUY)
- Brilliant Earth (BRLT)
- Blue Nile (private)
Competitive Landscape
Signet has advantages in scale and brand recognition but faces increasing competition from online retailers and luxury brands.
Major Acquisitions
Diamonds Direct USA
- Year: 2021
- Acquisition Price (USD millions): 490
- Strategic Rationale: Expanded Signet's presence in the off-mall, value-oriented jewelry retail segment.
Growth Trajectory and Initiatives
Historical Growth: Growth trends are contingent on economic conditions and company strategies.
Future Projections: Future projections would need to be based on analyst reports and company guidance.
Recent Initiatives: Signet is focusing on digital transformation, supply chain optimization, and customer experience improvements.
Summary
Signet Jewelers is the leading player in the diamond jewelry retail market thanks to its numerous acquisitions and its size which has allowed for a massive global presence. The main focus of this company should continue to be the optimization of the online and digital presence of their services and products to adapt to the new consumer behavior. Their high-volume product lines, such as diamond rings, are a huge success in the global market. Signet should look to improve consumer reputation through ethical sourcing and continue to optimize supply chains.
Similar Companies
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations
- MarketWatch
- Yahoo Finance
- Bloomberg
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Signet Jewelers Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 1994-10-31 | CEO & Director Mr. James Kevin Symancyk | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 27595 | Website https://www.signetjewelers.com |
Full time employees 27595 | Website https://www.signetjewelers.com |
Signet Jewelers Limited operates as a diamond jewelry retailer. It operates in three segments: North America, International, and Other. The North America segment operates jewelry stores in jewelry stores in malls, mall-based kiosks, and off-mall locations in the United States and Canada primarily under the Kay Jewelers, Zales Jewelers, Jared Jewelers, Diamonds Direct, Banter by Piercing Pagoda, Peoples Jewellers, Rocksbox brands, as well as operates online through its digital brands, James Allen and Blue Nile. This segment also engages in jewelry subscription business. Its International segment operates stores in shopping malls, off-mall locations, and online primarily under the H.Samuel and Ernest Jones brands in the United Kingdom, Republic of Ireland, and Channel Islands. The Other segment engages in the purchase and conversion of rough diamonds to polished stones, as well as the provision of diamond polishing services. Signet Jewelers Limited was founded in 1862 and is headquartered in Hamilton, Bermuda.
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