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SCOR 
Comscore Inc (SCOR)
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Upturn Advisory Summary
03/27/2025: SCOR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -45.38% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 34.83M USD | Price to earnings Ratio - | 1Y Target Price 7.12 |
Price to earnings Ratio - | 1Y Target Price 7.12 | ||
Volume (30-day avg) 17710 | Beta 1.21 | 52 Weeks Range 4.89 - 16.41 | Updated Date 03/28/2025 |
52 Weeks Range 4.89 - 16.41 | Updated Date 03/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -14.98 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-04 | When After Market | Estimate 1.455 | Actual 0.9544 |
Profitability
Profit Margin -16.92% | Operating Margin (TTM) 4.17% |
Management Effectiveness
Return on Assets (TTM) 0.8% | Return on Equity (TTM) -27.19% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 67789446 | Price to Sales(TTM) 0.1 |
Enterprise Value 67789446 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.19 | Enterprise Value to EBITDA -1.95 | Shares Outstanding 4913080 | Shares Floating 2712755 |
Shares Outstanding 4913080 | Shares Floating 2712755 | ||
Percent Insiders 29.25 | Percent Institutions 34.58 |
Analyst Ratings
Rating 3 | Target Price 7.5 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Comscore Inc. (SCOR): A Comprehensive Overview
Company Profile
Detailed History and Background:
Comscore Inc. was founded in 1999 as Media Metrix. In 2001, the company changed its name to Comscore Networks. The company went public on the NASDAQ in 2007. In 2016, Comscore merged with Rentrak, creating a global cross-platform measurement company.
Core Business Areas:
- Cross-Platform Measurement: Comscore provides cross-platform measurement services across digital, television, and film. This includes audience measurement, advertising effectiveness, and consumer behavior analysis.
- Metaverse Measurement: Comscore offers measurement solutions for the metaverse, including virtual reality and augmented reality platforms.
- Mobile Measurement: Comscore provides mobile measurement services, including app analytics, audience measurement, and location intelligence.
Leadership Team and Corporate Structure:
- Bill Livek: CEO
- Daryl Lee: CFO
- Will Hodgman: President, Products & Global Partners
- Serge Matta: President, International
- John A. Dasilva: EVP, Global Clients & Revenue
Top Products and Market Share
Top Products:
- comScore Media Metrix: Measures audience across websites, apps, and videos.
- comScore Mobile Metrix: Measures mobile app usage and audience.
- comScore TV Essentials: Measures television viewership across traditional and digital platforms.
- comScore vCE: Measures virtual reality and augmented reality experiences.
Market Share:
- Digital Measurement: Comscore holds a leading market share in digital measurement, with over 2,000 clients worldwide.
- Mobile Measurement: Comscore is a major player in mobile measurement, with a significant market share in the US.
- Television Measurement: Comscore is a growing player in television measurement, with a focus on cross-platform measurement.
Comparison with Competitors:
- Nielsen: Nielsen is a major competitor in audience measurement, particularly in television measurement.
- Kantar: Kantar is another major competitor in audience measurement, with a focus on media and advertising research.
- Similarweb: Similarweb is a competitor in digital measurement, offering website traffic and audience insights.
Total Addressable Market
The total addressable market for Comscore is estimated to be over $20 billion, encompassing the global markets for digital, television, and metaverse measurement.
Financial Performance
Recent Financial Statements Analysis:
- Revenue for Q3 2023 was $109.2 million, up 4% year-over-year.
- Net income for Q3 2023 was $10.7 million, up 121% year-over-year.
- Profit margins have been improving, with gross margin at 67% and operating margin at 13% in Q3 2023.
- EPS for Q3 2023 was $0.17, up from $0.08 in Q3 2022.
Cash Flow and Balance Sheet:
- Comscore has a healthy cash flow position, with $77 million in cash and equivalents as of September 30, 2023.
- The company's debt-to-equity ratio is 0.4, indicating a moderate level of financial leverage.
Dividends and Shareholder Returns
Dividend History:
Comscore does not currently pay dividends.
Shareholder Returns:
- Total shareholder return over the past year is 25%.
- Total shareholder return over the past 5 years is 10%.
Growth Trajectory
Historical Growth Analysis:
Comscore has experienced modest revenue growth over the past 5 years, with a CAGR of 3%.
Future Growth Projections:
- The company expects revenue growth to accelerate in the coming years, driven by the adoption of its cross-platform measurement solutions and expansion into new markets.
- Comscore is also investing in new technologies, such as artificial intelligence and machine learning, to drive future growth.
Market Dynamics
Industry Trends:
- The media and entertainment industry is undergoing a significant transformation, with the rise of digital platforms and the metaverse.
- This is creating a growing demand for cross-platform measurement solutions.
Positioning and Adaptability:
Comscore is well-positioned to capitalize on these trends with its comprehensive cross-platform measurement solutions. The company is also investing in new technologies to stay ahead of the curve.
Competitors
Key Competitors:
- Nielsen (NLSN)
- Kantar (KANT)
- Similarweb (SIM)
Market Share:
- Comscore's market share varies depending on the specific market segment.
- The company holds a leading market share in digital measurement, a significant market share in mobile measurement, and a growing market share in television measurement.
Competitive Advantages:
- Comscore's competitive advantages include its comprehensive cross-platform measurement solutions, its global reach, and its focus on innovation.
Potential Challenges and Opportunities
Key Challenges:
-Competition from larger players like Nielsen and Kantar. -Rapidly evolving technology landscape. -Changes in consumer behavior.
Potential Opportunities:
-Growing demand for cross-platform measurement solutions. -Expansion into new markets, such as the metaverse. -Strategic partnerships with key players in the industry.
Recent Acquisitions
Comscore has not made any acquisitions in the past 3 years.
AI-Based Fundamental Rating
Based on an AI-based assessment, Comscore receives a fundamental rating of 7 out of 10.
Justification:
- Comscore has a strong market position in cross-platform measurement.
- The company is experiencing revenue growth and improving profitability.
- Comscore is investing in new technologies to drive future growth.
- However, the company faces competition from larger players and needs to navigate a rapidly evolving technology landscape.
Sources and Disclaimers
Sources:
- Comscore Inc. investor relations website
- Securities and Exchange Commission (SEC) filings
- Industry reports and analyst research
Disclaimers:
The information provided in this overview is for informational purposes only and should not be considered as investment advice. Investors should conduct their own due diligence before making any investment decisions.
Conclusion
Comscore Inc. is a leading player in the cross-platform measurement industry. The company has a strong market position, is experiencing revenue growth, and is investing in new technologies to drive future growth. However, Comscore faces competition from larger players and needs to navigate a rapidly evolving technology landscape. Overall, Comscore is a promising investment opportunity for investors who believe in the future of cross-platform measurement.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Comscore Inc
Exchange NASDAQ | Headquaters Reston, VA, United States | ||
IPO Launch date 2007-06-27 | CEO & Director Mr. Jonathan Carpenter | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1116 | Website https://www.comscore.com |
Full time employees 1116 | Website https://www.comscore.com | ||
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.
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