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SAP SE ADR (SAP)



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Upturn Advisory Summary
04/01/2025: SAP (5-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 90.76% | Avg. Invested days 67 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 313.16B USD | Price to earnings Ratio 93.53 | 1Y Target Price 313.64 |
Price to earnings Ratio 93.53 | 1Y Target Price 313.64 | ||
Volume (30-day avg) 1358706 | Beta 0.9 | 52 Weeks Range 172.91 - 293.70 | Updated Date 04/1/2025 |
52 Weeks Range 172.91 - 293.70 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 0.89% | Basic EPS (TTM) 2.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.14% | Operating Margin (TTM) 25.79% |
Management Effectiveness
Return on Assets (TTM) 7.14% | Return on Equity (TTM) 7.06% |
Valuation
Trailing PE 93.53 | Forward PE 39.53 | Enterprise Value 312634894283 | Price to Sales(TTM) 9.16 |
Enterprise Value 312634894283 | Price to Sales(TTM) 9.16 | ||
Enterprise Value to Revenue 8.33 | Enterprise Value to EBITDA 43.97 | Shares Outstanding 1166589952 | Shares Floating 1027158689 |
Shares Outstanding 1166589952 | Shares Floating 1027158689 | ||
Percent Insiders - | Percent Institutions 6.29 |
Analyst Ratings
Rating 4 | Target Price 273.7 | Buy 6 | Strong Buy 6 |
Buy 6 | Strong Buy 6 | ||
Hold 3 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
SAP SE ADR

Company Overview
History and Background
SAP SE was founded in 1972 in Walldorf, Germany, by five former IBM engineers. Initially named System Analysis Program Development (SAP), it evolved to become a global leader in enterprise resource planning (ERP) software. The American Depositary Receipt (ADR) allows US investors to trade SAP shares on US exchanges.
Core Business Areas
- Applications, Technology & Services: Provides software and related services for enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM), and other business applications.
- SAP Business Network: Connects businesses to conduct commerce collaboratively across various industries, including Ariba Network for procurement and supply chain solutions.
- Qualtrics: Provides experience management (XM) software, enabling businesses to gather and analyze feedback from customers, employees, and other stakeholders.
Leadership and Structure
SAP is led by a Supervisory Board and an Executive Board. Christian Klein is the current CEO. The company is organized into various business units focusing on specific product lines and industry sectors.
Top Products and Market Share
Key Offerings
- S/4HANA: Real-time ERP suite designed for in-memory computing. SAP is transitioning clients to S/4HANA. Competitors include Oracle (ORCL), Microsoft (MSFT), and Infor. Market share for ERP is complex, but SAP holds a leading position.
- Ariba Network: Cloud-based B2B marketplace. Competitors include Coupa Software (COUP) and Tradeshift. Approximately 6.13 million users.
- SuccessFactors: Cloud-based human capital management (HCM) suite. Competitors include Workday (WDAY) and Oracle (ORCL). Serves a significant customer base.
- Concur: Travel and expense management software. Competitors include Expensify and Coupa Software (COUP). The market is growing and SAP Concur holds substantial market share
- Qualtrics Experience Management: Survey platform that enables companies to gather data on employee and customer experience. Competitors include Medallia and SurveyMonkey. The market share is around 33%
Market Dynamics
Industry Overview
The enterprise software market is experiencing growth driven by digital transformation, cloud adoption, and the need for efficient business processes. Key trends include AI-powered automation, data analytics, and industry-specific solutions.
Positioning
SAP is a leading provider of enterprise software, positioned to help companies manage their operations and customer relations. Its strengths include a broad product portfolio, established customer base, and global presence.
Total Addressable Market (TAM)
The TAM for enterprise software is estimated to be in the hundreds of billions of dollars. SAP is positioned to capture a significant portion of this market, particularly in ERP, CRM, and supply chain management. Estimates range from $600B to $800B.
Upturn SWOT Analysis
Strengths
- Global Brand Recognition
- Extensive Product Portfolio
- Large Customer Base
- Strong Partner Ecosystem
- Industry Expertise
Weaknesses
- Complex Product Implementations
- High Software Costs
- Customer Migration Challenges
- Bureaucratic Structure
- Integration Complexity
Opportunities
- Cloud Migration
- AI and Machine Learning Integration
- Expansion into Emerging Markets
- Strategic Partnerships
- Industry-Specific Solutions
Threats
- Intense Competition
- Economic Downturns
- Cybersecurity Risks
- Changing Customer Preferences
- Disruptive Technologies
Competitors and Market Share
Key Competitors
- ORCL
- MSFT
- CRM
- WDAY
Competitive Landscape
SAP's advantages include a broad product portfolio, industry expertise, and global presence. Disadvantages include complex implementations and high software costs. Competitors like Oracle and Microsoft offer comparable solutions with different strengths.
Major Acquisitions
CallidusCloud
- Year: 2018
- Acquisition Price (USD millions): 2400
- Strategic Rationale: Enhanced SAP's CRM capabilities and expanded its cloud-based offerings.
Emarsys
- Year: 2020
- Acquisition Price (USD millions): 450
- Strategic Rationale: Expanded its cloud-based marketing capabilities and expanded its cloud-based offerings.
Growth Trajectory and Initiatives
Historical Growth: SAP has demonstrated consistent growth in revenue and earnings over the past decade, fueled by its strong market position and strategic investments.
Future Projections: Analysts project continued growth for SAP, driven by cloud adoption, digital transformation, and expansion into new markets. Growth is projected to be 11-14% over the next 3-5 years.
Recent Initiatives: Recent strategic initiatives include investing in cloud infrastructure, developing AI-powered solutions, and expanding its partner ecosystem.
Summary
SAP SE ADR is a strong player in the enterprise software market, benefiting from a large customer base and broad product portfolio. The transition to cloud-based solutions is critical for future growth, and SAP must navigate intense competition and economic uncertainties. Strong future performance is reliant on successful cloud adoption and continued innovation, while managing customer migrations and keeping costs low.
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Sources and Disclaimers
Data Sources:
- SAP Investor Relations
- Industry Reports (Gartner, Forrester)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Company Filings (SEC)
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change. The AI-based rating is an opinion based on the information provided.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SAP SE ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 1998-08-07 | CEO & Member of Executive Board Mr. Christian Klein | ||
Sector Technology | Industry Software - Application | Full time employees 109121 | Website https://www.sap.com |
Full time employees 109121 | Website https://www.sap.com |
SAP SE, together with its subsidiaries, provides enterprise application and business solutions worldwide. It offers SAP S/4HANA that provides software capabilities for finance, risk and project management, procurement, manufacturing, supply chain and asset management, and research and development; SAP SuccessFactors solutions for human resources, including HR, time, payroll, talent and employee experience management, and analytics and planning; and spend management solutions that covers direct and indirect spend, travel and expense, and external workforce management. The company also provides SAP customer experience solutions; SAP Business Technology platform that enables customers and partners to build, integrate, and automate applications; and SAP Business Network, a business-to-business collaboration platform that helps digitalize key business processes across the supply chain and enables communication between trading partners. In addition, it offers SAP Signavio to help customers to discover, analyze, and understand their business process operations; industry solutions that provides customers and partners with industry-specific solutions; and SAP LeanIX to visualize their as-is enterprise architecture, assess interdependencies and the potential impact of IT modernization, and manage the transition toward the target landscape with established practices and a detailed roadmap. Further, the company provides WalkMe to execute workflows across various number of applications; SAP Enable Now, which offers e-learning content embedded in SAP workflows; Taulia solutions for working capital management to help businesses create and deliver the right cash flow strategy, and the flexibility to adjust it to meet liquidity challenges; and sustainability solutions and services. Additionally, it provides services and support solutions. SAP SE was founded in 1972 and is headquartered in Walldorf, Germany.
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