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Sonic Automotive Inc (SAH)



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Upturn Advisory Summary
03/06/2025: SAH (1-star) is a SELL. SELL since 3 days. Profits (-5.69%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit -47.23% | Avg. Invested days 29 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.96B USD | Price to earnings Ratio 9.36 | 1Y Target Price 77.33 |
Price to earnings Ratio 9.36 | 1Y Target Price 77.33 | ||
Volume (30-day avg) 204617 | Beta 1.72 | 52 Weeks Range 46.78 - 76.33 | Updated Date 04/1/2025 |
52 Weeks Range 46.78 - 76.33 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 2.46% | Basic EPS (TTM) 6.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.52% | Operating Margin (TTM) 3.4% |
Management Effectiveness
Return on Assets (TTM) 5.26% | Return on Equity (TTM) 22.11% |
Valuation
Trailing PE 9.36 | Forward PE 9.1 | Enterprise Value 5696057344 | Price to Sales(TTM) 0.13 |
Enterprise Value 5696057344 | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 0.42 | Enterprise Value to EBITDA 9.84 | Shares Outstanding 21835100 | Shares Floating 14345358 |
Shares Outstanding 21835100 | Shares Floating 14345358 | ||
Percent Insiders 33.26 | Percent Institutions 70.79 |
Analyst Ratings
Rating 3.67 | Target Price 67.56 | Buy 2 | Strong Buy 2 |
Buy 2 | Strong Buy 2 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sonic Automotive Inc

Company Overview
History and Background
Sonic Automotive Inc. was founded in 1997 by O. Bruton Smith. It quickly grew through acquisitions and organic expansion, becoming one of the largest automotive retailers in the United States.
Core Business Areas
- Franchised Dealerships: Operates franchised dealerships selling new and used vehicles, providing maintenance, parts, and collision repair services.
- EchoPark Automotive: A network of used car stores focusing on a simplified buying experience with transparent pricing.
- Powersports: Sells and services powersports vehicles, including motorcycles, ATVs, and other recreational vehicles.
Leadership and Structure
David Smith is the CEO. The organizational structure is based on regional operations and functional departments such as sales, service, and finance.
Top Products and Market Share
Key Offerings
- New Vehicle Sales: Sales of new cars and trucks from various manufacturers. Market share varies by region and brand. Competitors include AutoNation, Group 1 Automotive, and Penske Automotive Group. Limited Data available on marketshare for the business segment alone. This business segment drives most revenue for the company.
- Used Vehicle Sales: Sales of pre-owned vehicles through franchised dealerships and EchoPark. EchoPark targets a specific segment of the used car market focused on younger cars. Competitors are CarMax, Carvana, and other franchised dealers. Limited Data available on marketshare for the business segment alone.
- Parts and Service: Maintenance, repair, and parts sales. Provides ongoing revenue stream. Competitors include independent repair shops, national chains like Midas and Pep Boys, and other franchised dealerships. Limited Data available on marketshare for the business segment alone.
Market Dynamics
Industry Overview
The automotive retail industry is highly fragmented and cyclical, impacted by economic conditions, interest rates, and consumer confidence. Digital retailing is becoming increasingly important.
Positioning
Sonic Automotive Inc. is a large player in the automotive retail industry, positioned to benefit from economies of scale and digital innovation. EchoPark provides a differentiated offering in the used car market.
Total Addressable Market (TAM)
The US automotive retail market is estimated to be worth hundreds of billions of dollars annually. Sonic Automotive Inc. is positioned to capture a portion of this TAM through its various dealership networks and online platforms.
Upturn SWOT Analysis
Strengths
- Large dealership network
- Diversified revenue streams
- Strong brand portfolio
- EchoPark used car concept
- Digital retail capabilities
Weaknesses
- Cyclical nature of the business
- Dependence on manufacturer relationships
- High debt levels
- Exposure to economic downturns
Opportunities
- Expansion of EchoPark network
- Growth in digital retail
- Acquisitions of smaller dealerships
- Increased focus on customer experience
- Penetration into new geographical areas
Threats
- Economic recession
- Increased competition from online retailers
- Changes in consumer preferences
- Rising interest rates
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- AN
- GP1
- PAG
- KMX
- CVNA
Competitive Landscape
Sonic competes with other large dealership groups, online retailers, and independent dealers. Its strengths lie in its scale, brand portfolio, and EchoPark concept.
Major Acquisitions
RFJ Auto Partners
- Year: 2021
- Acquisition Price (USD millions): 420
- Strategic Rationale: Expanded Sonic's geographic footprint and added key franchises.
Growth Trajectory and Initiatives
Historical Growth: Sonic Automotive has grown through acquisitions and organic expansion. EchoPark has been a key driver of recent growth.
Future Projections: Future projections require analyst estimates.
Recent Initiatives: Expansion of EchoPark, investment in digital retail platforms, and strategic acquisitions.
Summary
Sonic Automotive Inc. is a major player in the fragmented auto retail market with a diversified business model. EchoPark offers a competitive advantage in the used car sector. The company's performance is cyclical and sensitive to economic conditions. Focus on digital innovation and strategic acquisitions will be key for future growth.
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Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and based on available information. Financial data needs to be updated for accuracy.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonic Automotive Inc
Exchange NYSE | Headquaters Charlotte, NC, United States | ||
IPO Launch date 1997-11-12 | CEO & Chairman Mr. David Bruton Smith | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 10800 | Website https://www.sonicautomotive.com |
Full time employees 10800 | Website https://www.sonicautomotive.com |
Sonic Automotive, Inc. operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment engages in the sale of new and used cars and light trucks; sale of replacement parts; provision of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products. The EchoPark segment sells used cars and light trucks; and arranges third-party finance and insurance product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment engages in the sale of new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; and provision of fixed operations services, and finance and insurance services. Sonic Automotive, Inc. was incorporated in 1997 and is based in Charlotte, North Carolina.
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