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Rush Enterprises B Inc (RUSHB)



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Upturn Advisory Summary
04/01/2025: RUSHB (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -1.46% | Avg. Invested days 41 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.42B USD | Price to earnings Ratio 15.72 | 1Y Target Price - |
Price to earnings Ratio 15.72 | 1Y Target Price - | ||
Volume (30-day avg) 33128 | Beta 1.06 | 52 Weeks Range 37.45 - 61.36 | Updated Date 04/1/2025 |
52 Weeks Range 37.45 - 61.36 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 1.27% | Basic EPS (TTM) 3.72 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.9% | Operating Margin (TTM) 5.58% |
Management Effectiveness
Return on Assets (TTM) 6.5% | Return on Equity (TTM) 15.05% |
Valuation
Trailing PE 15.72 | Forward PE 11.57 | Enterprise Value 5949740345 | Price to Sales(TTM) 0.57 |
Enterprise Value 5949740345 | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 0.76 | Enterprise Value to EBITDA 8.43 | Shares Outstanding 16563000 | Shares Floating 70103102 |
Shares Outstanding 16563000 | Shares Floating 70103102 | ||
Percent Insiders 50.57 | Percent Institutions 40.04 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rush Enterprises B Inc

Company Overview
History and Background
Rush Enterprises, Inc. was founded in 1965 as a used truck dealership. It has since grown into the largest network of commercial vehicle dealerships in North America, providing a wide range of products and services.
Core Business Areas
- Commercial Vehicle Sales and Service: New and used commercial vehicle sales, including trucks and buses, as well as maintenance and repair services.
- Aftermarket Parts and Service: Sale of aftermarket parts and components, as well as a comprehensive range of repair and maintenance services.
- Financial Services: Financing, insurance, and leasing solutions for commercial vehicles.
- Body Shops: Collision repair services.
Leadership and Structure
W.M. 'Rusty' Rush serves as Chairman, President, and CEO. The company operates with a decentralized structure, with regional managers overseeing dealership operations.
Top Products and Market Share
Key Offerings
- New Commercial Vehicle Sales: Rush sells new commercial vehicles (primarily trucks and buses) from various manufacturers like Peterbilt, International, Ford, Hino and Isuzu. Rush estimates that it has roughly 5-7% market share, the truck industry is highly fragmented. Competitors include Penske Automotive Group, AutoNation and other dealer networks.
- Aftermarket Parts and Service: Rush offers a wide range of aftermarket parts and services for all makes and models of commercial vehicles. It is difficult to pinpoint market share for aftermarket parts and service due to the fragmented nature of the industry, with many independent shops and dealerships. Competitors include FleetPride, TruckPro, and OEM dealer networks.
- Used Commercial Vehicle Sales: Rush offers used commercial vehicles sales. Market share information and competitor information is similar to New Commercial Vehicle Sales, though Rush has similar market share percentage.
Market Dynamics
Industry Overview
The commercial vehicle industry is cyclical and influenced by economic conditions, freight demand, and regulatory changes. The industry is currently experiencing a period of strong demand, driven by infrastructure investments and e-commerce growth.
Positioning
Rush Enterprises is the largest network of commercial vehicle dealerships in North America. Its competitive advantages include its scale, geographic reach, and comprehensive range of products and services.
Total Addressable Market (TAM)
The TAM for the commercial vehicle market in North America is estimated to be in the hundreds of billions of dollars annually. Rush Enterprises is well-positioned to capture a significant share of this market, given its leading position and comprehensive offerings.
Upturn SWOT Analysis
Strengths
- Largest network of commercial vehicle dealerships
- Comprehensive range of products and services
- Strong relationships with major manufacturers
- Experienced management team
- Decentralized operational structure
Weaknesses
- Cyclical business model
- Dependence on economic conditions
- High capital intensity
- Exposure to manufacturer warranty claims
- Exposure to fuel price fluctuations impacting customer profitability
Opportunities
- Growth in e-commerce and last-mile delivery
- Increased infrastructure spending
- Adoption of electric and alternative fuel vehicles
- Expansion into new geographic markets
- Acquisitions of smaller dealerships
Threats
- Economic recession
- Increased competition
- Regulatory changes
- Disruptive technologies (e.g., autonomous trucks)
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PCAR
- NAV
- GPI
Competitive Landscape
Rush Enterprises benefits from its scale and comprehensive offerings, but faces competition from other large dealer networks and manufacturers. The company differentiates itself through its customer service and focus on aftermarket services.
Major Acquisitions
Hissong Kenworth
- Year: 2023
- Acquisition Price (USD millions): 78
- Strategic Rationale: Expanded Rush's Kenworth dealership network in Ohio.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises has grown organically and through acquisitions over the past decade. Growth has been driven by expansion into new markets, product diversification, and increased demand for commercial vehicles.
Future Projections: Analyst estimates vary, but generally project continued growth for Rush Enterprises, driven by favorable industry trends and the company's strong market position. Future performance depends on economic conditions and the company's ability to execute its strategic initiatives.
Recent Initiatives: Recent initiatives include investments in technology, expansion of the service network, and acquisitions of dealerships in strategic markets.
Summary
Rush Enterprises is the largest commercial vehicle dealer network in North America and benefits from its comprehensive offerings. The company's cyclical business model exposes it to economic downturns and supply chain issues. Growing its service business would likely offset the cyclical nature of the sales business. Long term trends favor growth in this industry from infrastructure and ecommerce.
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Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Investor presentations
- Press releases
- Analyst reports
- Industry publications
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share estimates are approximate and may vary. Future performance is subject to risks and uncertainties.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises B Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-10 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com |
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
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