
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About


Rush Enterprises A Inc (RUSHA)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: RUSHA (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 0.01% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.45B USD | Price to earnings Ratio 14.9 | 1Y Target Price 68.5 |
Price to earnings Ratio 14.9 | 1Y Target Price 68.5 | ||
Volume (30-day avg) 405461 | Beta 1.06 | 52 Weeks Range 40.60 - 65.23 | Updated Date 04/1/2025 |
52 Weeks Range 40.60 - 65.23 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 1.35% | Basic EPS (TTM) 3.72 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.9% | Operating Margin (TTM) 5.58% |
Management Effectiveness
Return on Assets (TTM) 6.5% | Return on Equity (TTM) 15.05% |
Valuation
Trailing PE 14.9 | Forward PE 11.07 | Enterprise Value 5949740345 | Price to Sales(TTM) 0.57 |
Enterprise Value 5949740345 | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 0.76 | Enterprise Value to EBITDA 8.43 | Shares Outstanding 62683600 | Shares Floating 70103102 |
Shares Outstanding 62683600 | Shares Floating 70103102 | ||
Percent Insiders 1.26 | Percent Institutions 103.88 |
Analyst Ratings
Rating 5 | Target Price 69.5 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rush Enterprises A Inc

Company Overview
History and Background
Rush Enterprises was founded in 1965 as a used truck dealership. It has grown to become the largest network of commercial vehicle dealerships in North America. They offer sales, parts, service, and financing solutions for commercial vehicles.
Core Business Areas
- Sales of New and Used Commercial Vehicles: This segment involves the sale of new and used commercial vehicles, including heavy-duty and medium-duty trucks, buses, and other specialty vehicles. The company represents major manufacturers such as Peterbilt, International, Ford, and Isuzu.
- Aftermarket Parts and Service: This segment provides parts, service, and repair work for commercial vehicles. It includes a wide range of services, from routine maintenance to complex repairs, as well as the sale of aftermarket parts and accessories.
- Financing and Insurance Services: This segment offers financing and insurance products to customers purchasing commercial vehicles. This includes installment loans, leases, and insurance coverage.
Leadership and Structure
W.M. 'Rusty' Rush serves as Chairman, CEO, and President. The company has a hierarchical organizational structure with regional managers overseeing various dealership locations and service centers.
Top Products and Market Share
Key Offerings
- Aftermarket Parts and Service for all Truck Brands: Represents a significant source of profits that does not rely on new vehicles. Competition is fragmented and includes large distributors like Parts Authority, and smaller independent service shops. It would be difficult to accurately represent market share.
- Heavy-Duty Trucks (Peterbilt, International): Sale of heavy-duty trucks represents a significant portion of Rush's revenue. Market share varies by region and truck class. Competitors include Daimler Trucks North America (Freightliner, Western Star), PACCAR (Kenworth), and Volvo Group (Volvo, Mack). Exact market share data is difficult to obtain due to varying regional factors but is estimated to be around 10-15% of the North American Market.
Market Dynamics
Industry Overview
The commercial vehicle industry is cyclical and influenced by economic conditions, freight demand, and government regulations. Currently, there's moderate demand. Supply chain issues have eased but are still present. There is a growing demand for electric and alternative fuel commercial vehicles.
Positioning
Rush Enterprises is positioned as a leading provider of commercial vehicle solutions, with a broad geographic footprint and a diverse range of products and services. Its extensive dealership network provides a competitive advantage in terms of customer service and support.
Total Addressable Market (TAM)
The North American Class 4-8 truck market is estimated to be worth approximately $100 billion annually. Rush has an estimated market share around 10-15% of new vehicle sales (depending on category).
Upturn SWOT Analysis
Strengths
- Largest network of commercial vehicle dealerships in North America
- Diversified revenue streams (sales, parts, service, financing)
- Strong relationships with major truck manufacturers
- Extensive service capabilities
- Large inventory of parts
Weaknesses
- Cyclical nature of the commercial vehicle industry
- Dependence on truck manufacturers
- Exposure to economic downturns
- High capital expenditures
- Competition in a fragmented market
Opportunities
- Growth in e-commerce and freight transportation
- Increasing demand for alternative fuel vehicles
- Expansion into new geographic markets
- Acquisition of smaller dealerships
- Technological advancements in vehicle maintenance and repair
Threats
- Economic recession
- Fluctuations in fuel prices
- Changes in government regulations
- Increased competition from online retailers
- Labor shortages
Competitors and Market Share
Key Competitors
- PACCAR Inc (PCAR)
- Daimler Truck Holding AG (DTG.DE)
- Volvo Group (VOLV-B.ST)
Competitive Landscape
Rush benefits from its dealership network, however, manufacturers like PACCAR and Daimler control production and distribution. They compete with many independent parts providers and service shops.
Major Acquisitions
Summit Truck Group
- Year: 2022
- Acquisition Price (USD millions): 205
- Strategic Rationale: Expanded Rush's presence in the Southwest region and added several new dealership locations.
Growth Trajectory and Initiatives
Historical Growth: Rush Enterprises has grown organically and through acquisitions. Past performance does not indicate future results.
Future Projections: Analyst estimates can be found on major financial news websites. Please refer to those sources for data.
Recent Initiatives: Rush has focused on expanding its service capabilities and investing in technology to improve efficiency and customer satisfaction.
Summary
Rush Enterprises benefits from its expansive dealership network and diversified revenue. The cyclical nature of the commercial vehicle market presents a constant challenge. Future growth depends on adapting to new technologies and navigating competitive pressure. Managing costs and customer service are important for the company to thrive.
Similar Companies
- PCAR
- CMI
- NAV
Sources and Disclaimers
Data Sources:
- Rush Enterprises Investor Relations
- Company SEC Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is subject to change. Please do your own research before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rush Enterprises A Inc
Exchange NASDAQ | Headquaters New Braunfels, TX, United States | ||
IPO Launch date 1996-06-06 | Chairman of the Board, CEO & President Mr. W. Marvin Rush III | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 7827 | Website https://www.rushenterprises.com |
Full time employees 7827 | Website https://www.rushenterprises.com |
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.