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Rentokil Initial PLC (RTO)



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Upturn Advisory Summary
04/04/2025: RTO (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -20.22% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.23B USD | Price to earnings Ratio 26.47 | 1Y Target Price 30 |
Price to earnings Ratio 26.47 | 1Y Target Price 30 | ||
Volume (30-day avg) 1102270 | Beta 0.45 | 52 Weeks Range 20.25 - 33.50 | Updated Date 04/6/2025 |
52 Weeks Range 20.25 - 33.50 | Updated Date 04/6/2025 | ||
Dividends yield (FY) 2.80% | Basic EPS (TTM) 0.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.65% | Operating Margin (TTM) 11.43% |
Management Effectiveness
Return on Assets (TTM) 3.87% | Return on Equity (TTM) 7.38% |
Valuation
Trailing PE 26.47 | Forward PE 15.27 | Enterprise Value 15180508617 | Price to Sales(TTM) 2.07 |
Enterprise Value 15180508617 | Price to Sales(TTM) 2.07 | ||
Enterprise Value to Revenue 2.13 | Enterprise Value to EBITDA 10.51 | Shares Outstanding 502628000 | Shares Floating 2313395527 |
Shares Outstanding 502628000 | Shares Floating 2313395527 | ||
Percent Insiders - | Percent Institutions 13.93 |
Analyst Ratings
Rating 4.25 | Target Price 34.3 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rentokil Initial PLC
Company Overview
History and Background
Rentokil Initial PLC was founded in 1925 as British Ratin Co. Ltd., specializing in rodent control. It expanded into pest control and other services, evolving through mergers and acquisitions into a global leader in pest control, hygiene, and workwear services.
Core Business Areas
- Pest Control: Provides pest control services for residential and commercial properties, targeting rodents, insects, and other pests.
- Hygiene: Offers hygiene services, including washroom solutions, hand hygiene products, and air fresheners.
- Workwear: Supplies, launders, and maintains workwear for various industries.
- Protect & Enhance: Specialist hygiene solutions including decontamination services, catering hygiene and healthcare support services.
Leadership and Structure
The leadership team includes the CEO, CFO, and heads of various business units. The organizational structure is divided into regional divisions and business segments.
Top Products and Market Share
Key Offerings
- Rodent Control: Rodent control services for homes and businesses, preventing and eliminating rodent infestations. Competitors include Terminix and Orkin. Market share data is aggregated and not publicly reported for specific products.
- Insect Control: Services targeting insects such as ants, cockroaches, and termites. Competitors include Terminix and Orkin. Market share data is aggregated and not publicly reported for specific products.
- Washroom Hygiene: Provision of hand dryers, sanitizers, soap dispensers and associated services. Competitors include Vectair Systems and Kimberly-Clark Professional. Market share data is aggregated and not publicly reported for specific products.
Market Dynamics
Industry Overview
The pest control and hygiene services industries are growing, driven by increasing urbanization, rising hygiene awareness, and regulatory requirements.
Positioning
Rentokil Initial PLC is a global leader with a strong brand reputation, extensive geographic coverage, and a diverse service portfolio, giving it a competitive advantage.
Total Addressable Market (TAM)
The global pest control market is estimated to reach $30+ billion. The hygiene market is estimated to be $150+ billion. Rentokil Initial PLC is well-positioned to capture a significant share of these markets.
Upturn SWOT Analysis
Strengths
- Global presence
- Strong brand reputation
- Diverse service portfolio
- Recurring revenue streams
- Technological Innovation
Weaknesses
- Exposure to economic downturns
- Dependence on acquisitions for growth
- Fluctuations in raw material costs
- Integration challenges with acquired companies
Opportunities
- Expansion into emerging markets
- Development of new and innovative services
- Increased demand for hygiene services due to health concerns
- Technological advancements in pest control and hygiene
Threats
- Increased competition
- Changing regulations and environmental concerns
- Economic downturns affecting demand
- Public Health Crisis
Competitors and Market Share
Key Competitors
- Rollins, Inc. (ROL)
- Ecolab Inc. (ECL)
Competitive Landscape
Rentokil Initial PLC competes with local and global players in the pest control and hygiene markets. Its advantages include its global scale, brand recognition, and diverse service offerings. Its disadvantages include its higher cost structure compared to some local players.
Major Acquisitions
Ecolab's Pest Elimination Business
- Year: 2022
- Acquisition Price (USD millions): 1300
- Strategic Rationale: Expanded Rentokil Initial PLC's presence in the North American market.
Growth Trajectory and Initiatives
Historical Growth: Requires actual data to populate. Placeholder values shown.
Future Projections: Requires actual data to populate. Placeholder values shown.
Recent Initiatives: Acquisitions of smaller regional pest control and hygiene companies, investment in digital technologies, and expansion into new geographic markets.
Summary
Rentokil Initial PLC is a strong global player in pest control and hygiene services, benefiting from a well-established brand and diverse offerings. Its global scale and technological innovation contribute to its success. Potential risks include economic downturns and increasing competition. The company's acquisition strategy is a crucial growth driver, but integration challenges need careful management.
Similar Companies

ECL

Ecolab Inc



ECL

Ecolab Inc

ROL

Rollins Inc



ROL

Rollins Inc
Sources and Disclaimers
Data Sources:
- Company Reports
- Market Research Reports
- Analyst Estimates
- Financial News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered as financial advice. Market share data is based on estimates and may vary. All investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rentokil Initial PLC
Exchange NYSE | Headquaters - | ||
IPO Launch date 2007-07-13 | CEO & Executive Director Mr. Andrew M. Ransom | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 68485 | Website https://www.rentokil-initial.com |
Full time employees 68485 | Website https://www.rentokil-initial.com |
Rentokil Initial plc, together with its subsidiaries, provides route-based services in North America, Europe, the United Kingdom, Asia, the Middle East, North Africa, Turkey, and Pacific. It offers a range of pest control services for rodents, and flying and crawling insects, as well as other forms of wildlife management. The company provides hygiene services, including the provision and maintenance of products, such as soap and hand sanitizer dispensers, hand dryers, air care and purification, cubicle and surface sanitizers, feminine hygiene units, toilet paper dispensers, and floor protection mats. In addition, it engages in the supply and laundering of garments for commercial organizations. Further, the company provides a range of specialist cleaning services, such as graffiti removal, deep cleaning of kitchens and washrooms, trauma cleaning, and flood or fire damage cleaning, as well as specialist deep cleaning services. Rentokil Initial plc was founded in 1903 and is headquartered in Crawley, the United Kingdom.
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