Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
ROL 
Rollins Inc (ROL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: ROL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -16.57% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 26.21B USD | Price to earnings Ratio 56.28 | 1Y Target Price 49.85 |
Price to earnings Ratio 56.28 | 1Y Target Price 49.85 | ||
Volume (30-day avg) 1861975 | Beta 0.78 | 52 Weeks Range 41.19 - 54.41 | Updated Date 03/31/2025 |
52 Weeks Range 41.19 - 54.41 | Updated Date 03/31/2025 | ||
Dividends yield (FY) 1.22% | Basic EPS (TTM) 0.96 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.76% | Operating Margin (TTM) 18.23% |
Management Effectiveness
Return on Assets (TTM) 15.2% | Return on Equity (TTM) 37.52% |
Valuation
Trailing PE 56.28 | Forward PE 47.85 | Enterprise Value 26461010768 | Price to Sales(TTM) 7.73 |
Enterprise Value 26461010768 | Price to Sales(TTM) 7.73 | ||
Enterprise Value to Revenue 7.81 | Enterprise Value to EBITDA 34.31 | Shares Outstanding 485076000 | Shares Floating 294655729 |
Shares Outstanding 485076000 | Shares Floating 294655729 | ||
Percent Insiders 42.48 | Percent Institutions 53.95 |
Analyst Ratings
Rating 3.54 | Target Price 48.27 | Buy 2 | Strong Buy 3 |
Buy 2 | Strong Buy 3 | ||
Hold 7 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rollins Inc
Company Overview
History and Background
Rollins, Inc. was founded in 1948. Originally a media company, it shifted focus to pest control in 1964 with the acquisition of Orkin Exterminating Company. Rollins has grown through acquisitions and organic expansion to become a leading pest control provider.
Core Business Areas
- Residential Pest Control: Provides pest control services for homeowners, targeting common household pests like ants, rodents, and termites.
- Commercial Pest Control: Offers pest control solutions for businesses, including restaurants, hotels, and healthcare facilities.
- Termite and Structural Pest Control: Focuses on termite prevention, detection, and treatment, as well as structural pest management.
- Other Pest Control Services: Includes other pest control services like wildlife control and mosquito control.
Leadership and Structure
Gary W. Rollins serves as Chairman and CEO. The company operates with a decentralized management structure, empowering regional and local managers.
Top Products and Market Share
Key Offerings
- Orkin Pest Control: Orkin is the main brand offering the full range of pest control services, including termite control, residential and commercial pest control. The U.S. pest control market is highly fragmented, with the top 50 companies accounting for an estimated 50% of industry revenue. Orkin is estimated to have around 15% market share. Competitors include Terminix (owned by Rentokil), Massey Services, and local pest control companies.
- Termite Control: This service is key for residential and commercial locations and is the highest margin segment of pest control services. The market share is about 10%. Key competitors are Terminix and local/regional termite experts.
Market Dynamics
Industry Overview
The pest control industry is generally stable and recession-resistant, driven by the ongoing need for pest management services. Growth is fueled by population increases, urbanization, and climate change impacts.
Positioning
Rollins Inc, primarily through its Orkin brand, is a dominant player in the US pest control market, benefiting from a strong brand reputation, extensive service network, and recurring revenue model.
Total Addressable Market (TAM)
The global pest control market is estimated to be around $27 billion, with the US representing a significant portion. Rollins is positioned to capitalize on this TAM through organic growth and strategic acquisitions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Orkin)
- Extensive service network
- Recurring revenue model
- Experienced management team
- Established training programs
Weaknesses
- High labor costs
- Dependence on acquisitions for growth
- Seasonality of some pest control services
- Potential for environmental and regulatory risks
Opportunities
- Expanding into new geographic markets
- Developing innovative pest control technologies
- Acquiring smaller pest control companies
- Increasing penetration in commercial pest control
Threats
- Intense competition
- Economic downturn impacting consumer spending
- Changes in regulations regarding pesticide use
- Emergence of new pests resistant to existing treatments
Competitors and Market Share
Key Competitors
- RTO
- SRV
- PCT
Competitive Landscape
Rollins benefits from a strong brand and extensive service network. Rentokil (RTO) is its largest competitor with Terminix. Smaller companies often compete on price.
Major Acquisitions
Clark Pest Control
- Year: 2019
- Acquisition Price (USD millions): 467
- Strategic Rationale: Expanded Rollins's presence in the Western United States and added a complementary service portfolio.
Growth Trajectory and Initiatives
Historical Growth: Rollins has demonstrated a consistent growth rate of around 5-10% per year, driven by organic growth and acquisitions.
Future Projections: Analysts project continued growth for Rollins, driven by the resilient nature of the pest control industry and the company's strong market position.
Recent Initiatives: Rollins has focused on expanding its commercial pest control business, investing in technology, and implementing sustainable pest control practices.
Summary
Rollins is a strong company with a dominant position in the resilient pest control industry. Its recurring revenue model and strong brand provide stability, while strategic acquisitions and expansion into new markets fuel growth. However, it should closely monitor labor costs and competitive pressures, and potential regulatory challenges.
Similar Companies
- RTO
- SRV
- PCT
- HLN
Sources and Disclaimers
Data Sources:
- Company SEC filings
- Market research reports
- Analyst estimates
- Company website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on your own research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rollins Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1987-12-30 | Principal Executive Officer, President, CEO & Director Mr. Jerry E. Gahlhoff Jr. | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 20265 | Website https://www.rollins.com |
Full time employees 20265 | Website https://www.rollins.com | ||
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers termite protection and ancillary services. It serves clients directly, as well as through franchisee operations. The company was formerly known as Rollins Broadcasting, Inc and changed its name to Rollins, Inc. in 1965. Rollins, Inc. was founded in 1901 and is headquartered in Atlanta, Georgia.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.