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Upturn AI SWOT - About
Re Max Holding (RMAX)
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Upturn Advisory Summary
04/01/2025: RMAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -54.34% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 265.90M USD | Price to earnings Ratio 22.78 | 1Y Target Price 9.5 |
Price to earnings Ratio 22.78 | 1Y Target Price 9.5 | ||
Volume (30-day avg) 169480 | Beta 1.32 | 52 Weeks Range 6.94 - 14.31 | Updated Date 04/1/2025 |
52 Weeks Range 6.94 - 14.31 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.32% | Operating Margin (TTM) 17.45% |
Management Effectiveness
Return on Assets (TTM) 5.21% | Return on Equity (TTM) 0.23% |
Valuation
Trailing PE 22.78 | Forward PE 12.08 | Enterprise Value 535475024 | Price to Sales(TTM) 0.86 |
Enterprise Value 535475024 | Price to Sales(TTM) 0.86 | ||
Enterprise Value to Revenue 1.74 | Enterprise Value to EBITDA 7.42 | Shares Outstanding 18982900 | Shares Floating 14577175 |
Shares Outstanding 18982900 | Shares Floating 14577175 | ||
Percent Insiders 12.1 | Percent Institutions 92.4 |
Analyst Ratings
Rating 2.5 | Target Price 9.75 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 4 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Re Max Holding
Company Overview
History and Background
RE/MAX Holdings, Inc. was founded in 1973. It has grown from a single office to a global real estate franchise company, known for its commission-based agent model and brand recognition.
Core Business Areas
- Real Estate Franchise: RE/MAX's core business is franchising its real estate brokerage services. It provides agents with branding, marketing support, and technology platforms.
- Mortgage Origination: RE/MAX entered the mortgage origination business with the acquisition of Motto Mortgage, offering mortgage services through franchised brokerages.
- Brokerage Services: RE/MAX operates its own company-owned brokerage locations in select markets.
- Marketing & Technology: RE/MAX invests in and provides agents with the latest marketing and tech tools. They leverage data, artificial intelligence and Machine Learning to assist the agent
Leadership and Structure
Adam Contos is the CEO. The company operates with a corporate structure overseeing franchise operations, technology development, and corporate-owned brokerage locations.
Top Products and Market Share
Key Offerings
- Real Estate Franchises: RE/MAX is one of the largest real estate franchise companies globally. Market share varies by region, but RE/MAX consistently ranks among the top brands. Competitors include Keller Williams, Coldwell Banker, and Compass. Difficult to give exact numbers for all areas of the globe.
- Motto Mortgage Franchises: Motto Mortgage is a growing mortgage brokerage franchise. Market share data is still evolving as the company expands. Competitors include traditional mortgage brokers and other franchise mortgage operations.
Market Dynamics
Industry Overview
The real estate industry is cyclical and influenced by interest rates, economic growth, and housing inventory. Increased digital transformation and the rise of iBuying have significantly impacted the industry.
Positioning
RE/MAX is positioned as a global real estate franchise known for its experienced agents and strong brand. It competes with other large franchise networks and independent brokerages.
Total Addressable Market (TAM)
The global real estate market is multi-trillion dollar market. RE/MAX, being a franchise model, captures a portion of the revenue generated by the transaction volume of its agents. Positioning: Relatively well-positioned due to its global reach and brand recognition, capturing a segment of the market.
Upturn SWOT Analysis
Strengths
- Global brand recognition
- Extensive franchise network
- Experienced agent base
- Technology platforms for agents
Weaknesses
- Dependence on franchisee performance
- Exposure to real estate market cycles
- Competition from newer, tech-focused brokerages
- Relatively high agent fees compared to some competitors
Opportunities
- Expansion into new geographic markets
- Increased adoption of technology by agents
- Growth of Motto Mortgage franchise
- Partnerships with proptech companies
Threats
- Economic downturns impacting housing market
- Rising interest rates
- Competition from discount brokerages
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- Keller Williams Realty, Inc. (private)
- Anywhere Real Estate Inc (HOUS)
- Compass (COMP)
Competitive Landscape
RE/MAX competes on brand recognition, agent network, and technology. Keller Williams focuses on agent training and profit sharing, Anywhere Real Estate has a diverse brand portfolio, and Compass leverages technology for agent productivity.
Major Acquisitions
Motto Mortgage
- Year: 2016
- Acquisition Price (USD millions):
- Strategic Rationale: Expand into mortgage brokerage services and offer a more comprehensive suite of services to agents and clients.
Growth Trajectory and Initiatives
Historical Growth: RE/MAX has experienced growth through franchise expansion and acquisitions. Past performance is not indicative of future results.
Future Projections: Analyst projections vary based on market conditions and company initiatives. See analyst reports for details.
Recent Initiatives: Recent initiatives include technology investments, expansion of Motto Mortgage, and strategic partnerships.
Summary
RE/MAX is a strong global real estate franchise with brand recognition and a large agent network. It is working towards strengthening its competitive position by investing in technology. Economic downturns and competition from tech-focused brokerages remain key challenges and something that RMAX must adapt to.
Similar Companies
Sources and Disclaimers
Data Sources:
- RE/MAX Holdings, Inc. Investor Relations Website
- SEC Filings (10-K, 10-Q)
- Industry Reports (e.g., National Association of Realtors)
- Analyst Reports from major investment firms
Disclaimers:
This analysis is based on publicly available information and represents an opinion. Investment decisions should be based on thorough research and consultation with a financial advisor. Market share data is approximate and may vary by region. Financial data is subject to change. It's crucial to check directly from company sources and perform personal due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Re Max Holding
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2013-10-02 | CEO & Director Mr. W. Erik Carlson | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 536 | Website https://www.remaxholdings.com |
Full time employees 536 | Website https://www.remaxholdings.com | ||
RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand name; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand name; and mortgage loan processing software and services under the wemlo brand name. The company also provides BoldTrail platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish, manage, and grow client relationships; and RE/MAX University platform, a learning hub designed to help each agent in their professional expertise. The company was founded in 1973 and is headquartered in Denver, Colorado.
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